Constructor’s latest study reveals that shoppers who use search generate 44% of ecommerce revenue despite representing only 24% of visitors, highlighting the critical importance of optimized search functionality in online retail
Discover how G2A revolutionized digital entertainment, expanding from gaming to a global marketplace serving 30M+ users with AI-powered solutions
Jay Topper, CCO of Fabric, shares valuable insights on digital-first strategies, key e-commerce metrics, and preparing for the holiday shopping season. Learn how to navigate the evolving retail landscape and optimize your online business for success.
The e-sports industry has rapidly evolved into a dynamic digital commerce ecosystem, where revenue streams now extend beyond competitive gaming to include virtual goods, in-game economies, and integrated shopping experiences. According to Newzoo’s Global Esports Report, the industry generated $1.38 billion in 2023, with the global audience expected to exceed 640 million by 2025. Modern e-sports platforms have embraced cutting-edge payment systems, blockchain integration, and cross-platform functionality, facilitating seamless transactions and enhancing player experiences across multiple devices and digital environments. The convergence of e-sports and commerce promises continued growth and new economic opportunities.
Engel’s insights into Gen Z’s shopping habits provide valuable context for understanding the current market. She noted that this generation often values authenticity and brand alignment over price alone, emphasizing the need for brands to build genuine connections and focus on a deeper customer understanding rather than purely promotional strategies.
Consumer behavior is a multifaceted subject you can’t simply research, publish a book, and call it a day. There are so many approaches, strategies, and questions that no one can tell you the only way. However, the literature on commerce and marketing offers many valuable lessons about analyzing consumer behavior …
Amazon’s e-commerce traffic saw substantial growth from 71.7 billion visits in 2019 to 108.3 billion in 2023, representing a 33.81% increase over the 5-year period and reaching new heights in consumer engagement.
As consumer behaviors evolve, the digital advertising strategies of retail brands must adapt. Quality, not quantity, should be of prime concern and focusing on fewer but highly relevant ads holds better promise for effective targeting.
Join Brent and McKenna in an enlightening discussion, traversing the evolution of the internet from Web Zero to the anticipated Web 3.0. Learn about the future of digital ownership, marketing, and privacy, understanding the role of technologies like blockchain, NFTs, and more in shaping our online existence.
While the rise of online shopping pushed many brands into the next frontier of marketing and customer service, retail salespeople were still confined to the in-store experience.
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