Step inside SIMKHAI’s remarkable journey from wholesale powerhouse to digital luxury innovator. Director of E-commerce Nicole Goldberg shares how the brand is revolutionizing luxury fashion through AI-powered fitting technology, smart merchandising, and personalized shopping experiences while maintaining the intimate touch that luxury customers expect. Discover how SIMKHAI successfully bridges the physical-digital divide, serving a diverse customer base from 20 to 65 years old with their expertly crafted collections. From their innovative spring collection to their expansion into menswear and accessories, learn how this 15-year-old luxury brand is setting new standards for digital excellence in luxury retail.