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Why Your USP Isn’t Working and How to Fix It with Chantal Cornelius

March 7, 2025November 26, 2024 Brent W. Peterson

Instead of USPs, Chantal champions “standout strategies,” focusing on how your customers want to feel when working with you. This customer-centric approach involves identifying the emotions that matter most to your target audience (safety, amusement, etc.).

Beyond USPs: How to Create Real Emotional Connections with Your Customers

March 11, 2025 Brent W. Peterson

Join Brent Peterson as he discusses emotional marketing strategies with Chantal Cornelius, founder of Apple Tree Marketing and author of “Standout Strategies.” Learn how to move beyond generic USPs and create meaningful connections with your customers through five distinct emotional approaches.