The Evolution and Impact of Landish in the Cricket Flour Industry


In the evolving landscape of the health food industry, Landish, originally known as Crickstart, is carving out a unique niche. Launched in 2016 by Daniel Novak and Luke LaTouche, the Montreal-based company initially gained recognition for integrating cricket protein into its offerings due to the impressive environmental and health benefits. However, Landish’s mission goes beyond just cricket protein.

Their aim is to make it easy and enjoyable for the most conscious consumers to incorporate the world’s most intelligent ingredients into their everyday functional nutrition routine. Landish has broadened its product range to include clean marine collagen and alternative proteins sourced from plants, insects, by-products, and even animal-free cultured sources. In addition, the company is harnessing the power of medicinal mushrooms and other functional botanicals, all while prioritizing the reduction of food waste and giving back to the environment.

Landish’s commitment to the environment extends beyond their products. For every order placed on their website, a tree is planted in North America. To date, they have planted over 75,000 trees, a testament to their dedication to sustainability.

Today, Landish offers a variety of products, such as marine collagen bars, plant-based protein powders, and lattes in an assortment of flavors. These can be found on their website and in selected health food stores across North America. With a diverse price range from $15 to $60 depending on the product and quantity, Landish stands as a prominent and innovative player in the health food market.

My Preamble

In a world just around the corner, I stumbled upon a company called Landish. Their story started just like many of ours – trying to find a way to stay healthy without hurting our planet. As they fought against the health problems that many people face today, they discovered some really cool, earth-friendly ingredients that have been used for a long time and even have some science backing them up.

They spent a lot of time studying, creating, and improving until they had the best version of these ingredients. They turned them into yummy products that we can eat every day to stay healthy.

The name “Landish” comes from an old English word that means “from the land”, and that’s exactly what they’re all about.

Welcome to the fascinating world of cricket flour! Crickstart Products, Now called Landish, a leading player in this booming industry, has a story that’s as interesting as the products it offers. The company’s journey, from its early days to its current leadership position, serves as an excellent case study for anyone interested in the industry’s dynamics. But before we jump into their story, let’s understand the backdrop against which it unfolds: the cricket flour industry itself.

The History and Evolution of the Cricket Flour Industry

The cricket flour industry, albeit niche, has seen a dramatic rise in popularity over the last few years. This burgeoning interest in edible insects can be attributed to the global shift towards sustainable and protein-rich food sources. Landish was among the pioneers who saw the potential of this underutilized resource and decided to venture into the uncharted territory of cricket farming and processing.

Landish Products’ Offerings

I am going to just focus on the Cricket Flour offerings of Landish.

Their portfolio is as diverse as it is innovative. Their product range includes:

  1. Marine Collagen: Landish offers marine collagen supplements, which are typically sourced from fish and are known for their potential benefits for skin, hair, joint, and bone health. Their product is often hydrolyzed, making it easier for the body to absorb.
  2. Plant-Based Lattes: Landish’s plant-based lattes are a healthy, dairy-free alternative to traditional lattes. These lattes are likely made from a variety of plant-based ingredients which are chosen for their nutritional benefits, and could include superfoods, adaptogens, or functional mushrooms to boost overall health and well-being.
  3. Protein Powders: Landish’s protein powders offer a unique blend of plant-based and insect-based proteins, providing a balanced and sustainable source of essential amino acids. These proteins support muscle recovery, overall health, and weight management. The plant-based proteins could come from various sources like peas or brown rice, while the insect protein is typically derived from environmentally-friendly sources like crickets. The powders can be conveniently added to a variety of foods and drinks, such as smoothies, shakes, or baked goods, offering an innovative and easy way to boost your daily protein intake.

We can break down Crickets into following three categories.

  1. Cricket flour: The purest form of their product, used by home cooks and commercial food processors alike.
  2. Cricket-based snacks: Including protein bars, crackers, and chips for the health-conscious snackers.
  3. Cricket protein powder: A hit among fitness enthusiasts looking for sustainable protein sources.

Target Audience

Landish’s offerings are primarily targeted towards a diverse but discerning group of consumers. This includes health-conscious individuals who prioritize wellness and nutrition in their daily lifestyle choices. These individuals often seek out products like Landish’s because they contain ingredients known for their health benefits, such as plant-based proteins, marine collagen, and nutrient-rich superfoods.

Additionally, their products also appeal to fitness enthusiasts. These are people who engage in regular physical activity and understand the importance of protein for muscle recovery and growth. They often look for high-quality, easily digestible protein sources, like the protein powders offered by Landish, to supplement their diets and support their fitness goals.

Landish’s products are designed with sustainability in mind, making them attractive to advocates of sustainable living. These consumers are not just concerned about their own health, but also the health of the planet. They appreciate that Landish’s protein powders include insect-based proteins, which are a more environmentally friendly protein source compared to traditional livestock. These consumers value Landish’s commitment to providing innovative, nutritionally dense products that also align with their ethical and environmental values.

By offering products that cater to these three distinct but overlapping consumer profiles, Landish is able to meet a wide range of dietary needs and preferences while also contributing to more sustainable consumption practices.

The Competition Landscape

As with any thriving industry, the cricket flour market is also home to several competitors. Other companies in the sector like All Things Bugs, Bitty, Chapul, Chirps Chips, Cricket Flours, Crunchy Critters, Entomo Farms, Exo, Grub, JR Unique Foods, Merci Mercado, Seek. offer similar products, making the competition fierce for Landish.

Challenges and Opportunities

Navigating the cricket flour industry is no child’s play. It comes with its fair share of challenges, including regulatory obstacles, gaining consumer acceptance, and managing supply chain intricacies. Yet, Landish has skillfully maneuvered through these challenges, transforming them into opportunities. Their dedication to informing consumers about the benefits of cricket flour, coupled with their commitment to ethically sourcing and producing their goods, has allowed them to foster trust among their customers and carve out a distinctive place in the market.

Leadership Impact on Landish Products

Leadership is a key ingredient in the recipe for any company’s success, and this holds true for Landish as well. The foresight of their leaders to promote not only cricket flour but also marine collagen, plant-based lattes, and both plant and insect protein powders as sustainable, nutritious food sources has spurred innovative product development. Their effective marketing strategies have brought these unique products into the spotlight, demonstrating the pivotal role leadership plays in shaping Landish’s trajectory.

Corporate Social Responsibility

Landish stands firmly on the pillars of social responsibility, placing a high emphasis on the following aspects:

  1. Natural Nutrition: Landish ensures their products are teeming with naturally-occurring macro and micro nutrients. This is a deliberate move to contribute to the well-being of their consumers, helping them feel their best.
  2. Functional Benefits: Landish is committed to battling health issues such as inflammation, weakened immune systems, gut health problems, and fatigue. They achieve this through their thoughtfully curated and purposeful formulations, providing more than just nutrition.
  3. Clean Sourcing: Landish places great value on sourcing their ingredients from trusted suppliers. Every ingredient is lab-tested to ensure its quality and safety, reflecting their commitment to maintaining high standards.
  4. Sustainable Footprint: Landish strives to minimize their environmental impact. By consciously sourcing ingredients with the smallest possible footprint, they aim to reduce greenhouse gas emissions and the use of resources, further cementing their commitment to sustainability.

Future Plans and Growth Strategies

While we can only speculate about Landish’s future plans, it wouldn’t be far-fetched to imagine them expanding their product range, venturing into new markets, or even collaborating with food giants to include cricket flour in mainstream food products.

The Crux of the Matter

Landish has managed to chart a success story that’s as impressive as it is inspiring. They’ve not only survived in this unique industry but thrived, navigating through challenges and seizing opportunities.

At the heart of this successful journey lies a range of innovative products that appeal to a diverse, health-conscious, and sustainability-oriented audience. Facing stiff competition, they’ve managed to stand their ground and carve out a niche for themselves, all thanks to their commitment to quality, innovation, and consumer education.

The company’s leadership has undoubtedly been a driving force behind its success. Their vision to promote cricket flour as a sustainable, nutritious food source has steered the company in the right direction, guiding product development and marketing strategies.

Taking their corporate social responsibility seriously, Landish has set a high bar in the industry. Their dedication to sustainable practices, community initiatives, and promoting healthier food choices reflect the company’s commitment to not just profitability but also to creating a positive impact on society and the environment.

As for the future, one can only expect Landish to continue pushing boundaries and setting new standards in the cricket flour industry. Be it expanding their product range, venturing into new markets, or collaborating with food giants, the opportunities are endless.

In a nutshell, Landish has managed to take the cricket flour industry by storm, and it’s clear that they’re just getting started. The company serves as a great example of how a commitment to innovation, sustainability, and consumer education can pave the way for success in a niche yet fast-growing industry. So, here’s to Landish – a trailblazer in the cricket flour industry, and one that’s certainly worth keeping an eye on!


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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