March 28, 2023

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What is Shopware

What is Shopware

Shopware is a powerful, On-Prem (Self-Hosted), PaaS, and SaaS cloud-based ecommerce platform designed to help businesses build and grow their online stores.

It’s user-friendly, feature-rich, and can be used to create a fully-featured online store in just a few clicks. With Shopware, merchants can create custom designs, add unlimited products, manage orders, accept payments, and use powerful marketing tools to boost sales and reach new customers.

Shopware also includes many other features, such as analytics, mobile optimization, support for multiple languages, and more. Whether you’re a small business just starting or a large enterprise looking to expand its online presence, Shopware is the perfect ecommerce solution.

Overview of Shopware

Shopware is an ecommerce platform that aims to simplify the process of building an online store. A merchant can start with a cloud-based instance that is either SaaS or PaaS. This means merchants are not required to have servers or other infrastructure to start selling online.

With Shopware, merchants can build a professional online store, sell their products, and attract new customers. Merchants may use the platform’s custom-made design tools or design their store from scratch.

With Shopware, merchants can print their labels to ship products to customers. They can also take advantage of Shopwares marketing tools, which include email marketing, social media, and SEO.

Listen to what the founders have to say.
Stefan Hanmann - Ben Marks - Shopware
Stefan Hanmann – Ben Marks – Shopware

Features of Shopware

  • Unlimited Products: Build an online store with any number of products.
  • Mobile-Friendly Design: Design your online store to look great on any device, including mobile phones and tablets.
  • Easy Order Fulfillment: Manage all fulfillment activities, including order processing, shipping, and customer service.
  • Integrated Analytics: Understand which products are selling well and which are underperforming.
  • Inventory Management: Keep track of all products in your store and determine when it’s time to restock items.
  • Secure Payment Processing: Accept and process credit cards, cash, and checks.
  • Integrated Marketing: Use marketing tools, like email marketing, to generate leads and grow your customer list.
  • Other Features: Shopwares flow tools, inventory management, and rules creation tools set Shopware apart from any other platform.

Benefits of using Shopware

  • Easy-to-use Interface: Shopware’s interface is easy to use, and merchants can start selling online immediately.
  • Customizable Design: A stylized design is available so merchants can create a unique online storefront.
  • Low Start-Up Costs: Shopware is open-source so merchants can try the platform without any initial investment.
  • Strong Marketing: Marketing through email, social media, and SEO can help increase traffic to merchants’ online stores.
  • SaaS -> PaaS -> Self Hosted means you control the code and the environment.
  • Integrated Inventory Management: Track, manage and control your products through Shopware’s inventory management system.
  • Secure Payment Processing: You can choose any payment provider and even customize your own.

How Shopware works

Shopware has four unique offerings in the e-commerce space. You can start with a web-based platform using SaaS or PaaS. Merchants can access and manage their stores from any web-enabled device.

For example, a merchant may choose to start with SaaS (Software as a Service), then move to PaaS, and finally, they could choose to host their site themselves. There is also an open-source version that is entirely free.

Shopware is API first, which means it integrates with any third party. For example, merchants may want to use a lead-generation tool to create a database of customers. Merchants can also manage their business from a single platform using Shopware’s business management tools.

Shopware Integrations

As mentioned earlier, Shopware is API first. What this means to a merchant is there is a way to connect any system you need to the software.

Shopware is not trying to be everything to everybody. What it is is the best Commerce Platform a merchant can use. It does this by concentrating on the features merchants need, leaving ERP, CRM, WMS, and others to do their job.

Alternatives to Shopware Ecommerce

Shopware is currently a niche player in the Magic Quadrant and moving up. You can read the full report here

Shopware Magic Quadrant
Shopware Magic Quadrant


Shopware is a flexible, cloud-based, and self-hosted open-source ecommerce platform that includes everything needed to create an online store for selling products. It has everything a store needs to be successful, including customer support, an inventory management tool, and a blog. Shopware is an ecommerce solution that converts visitors into customers and is designed to help merchants start and run an online store. Merchants can choose between an open-source, basic account or one that provides advanced functionality, such as custom-designed templates.

Who is Brent Peterson?
Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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