Bitcoin and the Merchant Risk Council with Brittany Allen

Learn about fraud, bitcoin, and cryptocurrency in our interview with Brittany Allen, who is on the Digital Trust and Safety team at (@GetSift) Sift Fraud Prevention. We learn about Sift and how it helps merchants decrease friction in their checkout while stopping fraudulent transactions. We talk about the “Merchant Risk Council” and some of the latest hot topics, and the big one is cryptocurrency such as Bitcoin. Brittany gives some great examples of what merchants can do to mitigate fraud, and we also talk about how consumers are responsible for fraud prevention. We go over their fraud index and why fraud has been up more than 300% in the last two years. We talk about the “fraud economy” and how merchants can protect themselves.

Not to leave out running. We learn that Brittany is a budding runner, and Brent exerts pressure to sign up for the 2022 New York Marathon.


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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