This week, we interview Brittany Allen, who is on the Digital Trust and Safety team at Sift Fraud Prevention. We learn about Sift and how it helps merchants decrease friction in their checkout while stopping fraudulent transactions. We talk about the “Merchant Risk Council” and some of the latest hot topics, and the big one is cryptocurrency. Brittany gives some great examples of what merchants can do to mitigate fraud, and we also talk about how consumers have a responsibility in fraud prevention. We go over their fraud index and why fraud is up more than 300% in the last two years. We talk about the “fraud economy” and ways that merchants can protect themselves.
Not to leave out running. We learn that Brittany is a budding runner, and Brent exerts pressure to sign up for the 2022 New York Marathon.