This week we interview Yoav Kutner. The co-founder of Varien, Magento, Akeneo, MageCore, and Oro Commerce. (What didn’t he found!)
He is a member of the Forbes Technology Council. We talk about the early history of Magento and go into the Oro Business Application Program. The BAP that Yoav developed is the foundation for many solutions on the market today. These include Oro CRM and Akeneo.
We talk about Oro Commerce and why it makes sense for a B2B company to use this platform. Yoav gives us some insight into his thinking on self-serve platforms and how to reduce any resistance to the B2B buyer journey. We discuss how different the journey is for B2B. Yoav gives us the three driving factors that ORO delivers.
This is a great episode and must be shared with all your friends and family. Even your grandparents will love this show.
This episode was recorded on August 13th, 2021