Rich Kahn reveals how fraudsters steal 140 billion dollars annually through bot traffic, affecting 20-25% of paid digital advertising. Learn how to detect and prevent fraud from draining your marketing budget.
In this Talk Commerce episode, Brent Peterson interviews Brenton Thomas, co-founder of Twibi, as they delve into the intersections of digital marketing, AI, and return on ad spend. Brenton enlightens listeners on the shift towards automation, the pitfalls of over-focusing on clicks, and the role of organic growth in SEO.
Omneky’s innovative AI platform is transforming digital advertising through automated campaign optimization and cross-platform management in this insightful Talk Commerce podcast episode with founder Hikari Senju
Join Brent and McKenna in an enlightening discussion, traversing the evolution of the internet from Web Zero to the anticipated Web 3.0. Learn about the future of digital ownership, marketing, and privacy, understanding the role of technologies like blockchain, NFTs, and more in shaping our online existence.
Automated emails generate $2.96 per message compared to just 10 cents for bulk campaigns. Rytis Lauris, CEO of Omnisend, explains why retention marketing through behavior-triggered messaging has become essential for e-commerce profitability and how AI is transforming the marketer’s role from content creator to AI manager.
VP Jimi Gibson from Thrive Agency explains why ChatGPT and other AI tools are “really bad mind readers” that can’t capture the authentic stories and emotional connections that make brands memorable and drive customer loyalty
Jacqueline Basulto, founder and CEO of SeedX, shares her journey from Google intern to leading a 65-person growth marketing company. Learn about holistic marketing approaches, AI integration, and the three pillars of successful e-commerce marketing in this insightful Talk Commerce episode.
Sam’s Caribbean Marketplace successfully evolved from a traditional family-owned store to a modern digital retail platform while preserving its cultural identity and expanding services internationally.
Arthur Leopold, CEO of Agentio, discusses how their automated platform is revolutionizing creator marketing by removing traditional barriers and enabling brands to scale their YouTube partnerships efficiently.
Shirofune’s automation platform is revolutionizing digital advertising with insights from industry leaders Kikuchi and Baldasarre
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