Business Growth

Erik Huberman

Erik Huberman Shares How Hawk Media Dominates Marketing Without Playing Fortune 500 Games

Brent Peterson sits down with Erik Huberman, founder and CEO of Hawk Media, to discuss building a marketing agency that serves challenger brands rather than corporate behemoths. The conversation covers everything from navigating the lower and middle market space to leveraging AI in marketing without losing the human touch that builds trust with consumers.

Key Takeaways

  • Hawk Media has worked with over 6,000 companies in 12 years, focusing on brands outside the Fortune 2000
  • The agency maintains a 250-person team and starts engagements at $2,000 per month
  • AI works best for tedious tasks and data analysis rather than creative content generation
  • The current economy shows a split between the top 50% who are thriving and the bottom 50% who are struggling
  • Trust remains one of the most important elements in marketing, which AI-generated content can undermine
  • GEO (Generative Engine Optimization) presents new opportunities for brands to appear in LLM search results
  • Small businesses should avoid the trap of thinking AI can replace specialized marketing teams

About Erik Huberman

Erik Huberman built and sold multiple e-commerce companies before founding Hawk Media 12 years ago. After advising major brands like Red Bull, Verizon, and HP, he recognized a gap in the market. The majority of marketing agencies either lacked expertise or only wanted to work with Fortune 2000 companies. This realization led him to create an agency that delivers excellence without the bureaucracy and politics that plague larger organizations.

Erik brings entrepreneurial experience to every client engagement. Beyond Hawk Media, he manages a venture fund, authored a best-selling book taught in MBA programs, and executive produces Kings of Barbecue on Hulu and A&E. He also hosts the Hawk Talk podcast and organizes Hawkfest, an annual summit that attracts 750 brands and companies. When not building businesses, Erik trains in tactical operations, competes in triathlons, and spends time with his young family.

Episode Summary

The conversation begins with Erik sharing an amusing anecdote about being mistaken for Tony Hawk’s business partner at a conference in Banff. This mix-up led to special treatment from local ski resort owners until they discovered their error. While Erik has crossed paths with the skateboarding legend at various speaking engagements, Hawk Media stands entirely on its own merits in the marketing world.

Erik explains how his frustration with the agency landscape sparked Hawk Media’s creation. “At the time there were 24,000 marketing agencies in the US and 99% of them were full of shit and had no idea what they were doing,” he states bluntly. The few agencies that did quality work only pursued Fortune 2000 clients, leaving a massive market underserved. Hawk Media filled this void by building capabilities that work for companies at any scale.

The discussion shifts to how the agency selects clients. Unlike agencies that position themselves as gatekeepers, Erik takes a different approach. He learned his lesson after passing on Dollar Shave Club’s parent incubator when they pitched Liquid Death. “My response was death water. You guys are idiots,” he admits. The brand has since become highly successful, teaching him not to play arbiter of what constitutes a good brand. However, Hawk Media does draw lines around moral guidelines and refuses to work with unreasonable personalities who burn out team members.

Brent raises the question of whether small business owners now believe they can handle all marketing themselves using ChatGPT. Erik dismisses this notion quickly. “I’ve heard that sort of assumption by people watching the trend, but I haven’t seen any entrepreneurs actually execute on that,” he explains. While AI thought leaders predict one-person operations powered by artificial intelligence, Erik sees no evidence of great businesses running this way. The reality involves using AI to augment human capabilities rather than replace specialized teams.

On the topic of AI in marketing specifically, Erik draws a clear distinction between hype and practical application. Generative AI for creative content still looks artificial, which immediately erodes trust with consumers. “In marketing, one of the most important parts is trust. And by using AI, you immediately kill that trust because it’s inauthentic by nature,” he notes. Hawk Media invested in building Hawk AI over 11 years, which digests marketing, media, and revenue data from about 7,000 companies in real time. This predictive analytics approach delivers immediate SWOT analysis and identifies opportunities based on market benchmarks.

Erik predicts that AI will excel at tasks that would typically go to an army of entry-level interns. Anything involving tedium and low-skill requirements becomes prime territory for artificial intelligence. Legal research, accounting functions, and data analysis all fit this category. Creative work that requires authentic human connection remains far from AI’s current capabilities. “If everyone’s using the same AI to create the same creative, it’s not going to be that compelling,” he argues. “It’s going to work for like three months and then it’s going to fall apart.”

The conversation turns to market conditions heading into the holiday shopping season. Erik provides a nuanced economic analysis based on his research habits. Stock markets hit all-time highs while inflation decreases and employment rises. Interest rate reductions create additional optimism. However, the economy now operates as a tale of two cities. The top 50% of Americans who own assets and investments are thriving, while the bottom 50% struggle with paycheck-to-paycheck reality. This split affects different business sectors in distinct ways.

Off-price retailers targeting budget-conscious consumers face challenges, while direct-to-consumer brands and e-commerce companies serving the upper half perform well. “If you’re an e-commerce brand right now, you’re probably going to be in a good place,” Erik predicts for the upcoming holidays. The demographic with discretionary spending continues to spend, driving consumer-focused businesses forward despite economic anxiety in some quarters.

Erik closes by highlighting Hawk Media’s newest offering around GEO. As large language models change how people search for information, brands need strategies to appear in ChatGPT, Gemini, and similar platforms. Hawk Media developed technology to analyze how companies show up across different LLMs and coach them on capturing these new search opportunities. This positions clients ahead of competitors still focused exclusively on traditional search engine optimization.

Final Thoughts

Erik Huberman demonstrates that building a successful marketing agency requires authentic expertise rather than pretentious gatekeeping. Hawk Media serves thousands of challenger brands by delivering sophisticated capabilities without corporate bureaucracy. As artificial intelligence reshapes the marketing landscape, the companies that win will use technology to enhance human creativity rather than replace it. The brands that maintain trust through authentic connections will capture consumer attention even as AI floods channels with generic content.

Can your marketing strategy maintain the hawk-eyed focus needed to soar above competitors while AI turns everyone else’s content into indistinguishable noise?

This has been produced in cooperation with Content Cucumber

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Leslie Hassler

Strategic Resilience and the Reality of AI Implementation with Leslie Hassler

In this episode of Talk Commerce, host Brent Peterson sits down with Leslie Hassler, president and founder of YourBizRules, to discuss the critical elements of building scalable businesses in an era of constant change. The conversation explores fractional leadership roles, the proper implementation of AI in business operations, and the necessity of strategic planning over reactive management. Leslie brings over a decade of experience helping companies achieve profitable growth while improving owner quality of life.

Key Takeaways

  • Structure should set you free, not constrain you. Business operating systems like EOS, Scaling Up, or OKRs serve as frameworks, but they require strategic thinking and contextual application to generate results.
  • Measure what matters, not everything. Focus on identifying one leading metric that can serve as your business dial rather than tracking dozens of lagging indicators.
  • AI requires human expertise to deliver quality outcomes. Generative AI tools produce generic content without proper context, expertise, and intentional training on your unique voice and business needs.
  • Chunk your AI usage into separate threads for research, synthesis, and content creation to maintain quality and prevent the system from becoming confused by complexity.
  • Strategic resilience beats reactive management. Building businesses that can adapt to changes like tariffs, economic shifts, or market disruptions requires forward-thinking planning rather than wishing for yesterday’s conditions.
  • Opportunity emerges during disruption. While others complain about challenges, strategic business owners position themselves to capture market share and talent when competitors falter.

About Leslie Hassler

Leslie founded YourBizRules in 2014 after asking herself what she wanted to be when she grew up. With a journalism degree and a passion for business strategy, she discovered she loved business itself more than any specific industry. That realization led to the creation of a company that serves as a fractional C-suite for growing businesses. Leslie describes herself as someone who geeks out on business and thinks about it constantly. Her team at YourBizRules focuses on keeping strategies real, practical, implementable, and approachable for business owners navigating growth challenges. Based in Dallas, Leslie balances her strategic work with a passion for quality wine, declaring herself too old for bad vintages. Her approach combines scraped knees and bruised elbows from real-world experience with sophisticated frameworks for business transformation.

Episode Summary

The conversation begins with Leslie explaining how YourBizRules operates as a fractional C-suite provider for companies before they can afford full-time executive leadership. Her team embeds expertise in areas including CEO, CFO, COO, marketing, and HR functions. Leslie notes that clients typically approach them with one major need, but solving that problem inevitably reveals interconnected challenges requiring holistic solutions.

When discussing business frameworks, Leslie emphasizes that her firm remains system-agnostic. The choice between EOS, Scaling Up, the Great Game of Business, or other methodologies matters less than selecting a system that aligns with the owner and company culture. She warns against mistaking structure for strategy, noting that frameworks provide baseline organization but cannot replace strategic thinking.

The conversation shifts to AI implementation, where Leslie shares that her team has worked extensively with AI for three years but maintains a healthy skepticism. She explains that AI systems optimize for the quickest, shortest answers due to energy consumption constraints. One chat thread can consume a bottle of water in computational resources, forcing efficiency that sometimes sacrifices quality. Leslie observes that each major ChatGPT release results in approximately six months of reduced quality before stabilization.

Leslie describes her methodology for effective AI usage. She invests significant time teaching AI tools her tone and vernacular. She chunks complex projects into separate threads, using one for research, another for synthesis, and others for specific outputs. This approach prevents the system from becoming overwhelmed by multiplicity. She stresses that expertise remains essential because most users lack the sophistication or premium subscriptions needed to handle truly complex requests.

Brent raises concerns about AI enabling entrepreneurs to think they can handle everything independently, particularly in content creation. Leslie agrees, noting that content increasingly sounds generic. She coins the phrase “generic and junk food content” to describe AI-generated material lacking personality and context. She argues that when businesses sound like everyone else, ideal clients cannot distinguish between options. Maintaining individuality becomes more critical as the marketplace floods with similar content.

The discussion turns to predictions for the coming year. Leslie reframes the question, arguing that whether the crisis involves tariffs, COVID, or other disruptions, the real trend businesses need to address involves becoming more strategic and less reactive. She contends that most business operations lag ten years behind current capabilities. Rather than preparing for specific scenarios, companies should build strategic resilience that enables them to respond to any challenge.

Leslie challenges the tendency to wish for yesterday or complain about today instead of charting paths forward. She points to Amazon Marketplace emerging from the 2000 dot-com bust as an example of innovation during disruption. She encourages business owners to identify people in their networks who remain calm during crises because those individuals likely already implement strategic planning that positions them to capitalize on opportunities when competitors struggle.

Throughout the conversation, Leslie emphasizes that simplicity drives results. Strategic plans that become too complex lose traction because daily business life already contains sufficient complexity. She advocates for breaking down businesses in ways that allow them to be rebuilt for resilience and responsiveness. Financial positioning matters as much as operational planning. Companies need cushions that enable them to view market disruptions as opportunities rather than threats.

Leslie describes her ideal client conversations as focusing on building strategic and resilient businesses rather than reacting to the crisis of the moment. She notes this approach feels unpopular in circles dominated by complaint and nostalgia. However, business owners who adopt forward-thinking strategies find themselves positioned to absorb market share, attract quality talent, and expand when others contract. The goal involves reaching a point where inserting any challenge into a blank produces a response of having already planned for that scenario. Leslie Hassler makes clear that she lacks a crystal ball but believes insightful strategy creates flexibility to respond to both opportunities and detractions. Her team at YourBizRules works to transform businesses through improved cashflow, profitability, and growth while enhancing owner quality of life. The conversation concludes with Leslie offering resources through yourbizrules.com/UE, including access to books like “First This Then That” and opportunities to schedule strategic discussions.

Final Thoughts

The conversation with Leslie reveals that business success in turbulent times requires more than reacting to headlines about tariffs or economic shifts. Strategic resilience emerges from intentional planning, appropriate use of technology like AI, and willingness to build businesses that can adapt regardless of external conditions. Rather than hoping for a return to simpler times, forward-thinking owners position themselves to capture opportunities that disruption creates. The question becomes whether you will spend your energy complaining about today or building the strategic frameworks that ensure your business rules tomorrow’s marketplace.

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Jacqueline Basulto

SeedX CEO Jacqueline Basulto Transformed Growth Marketing Through Human-Centered AI Integration

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that’s been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.

Key Takeaways

  • Holistic marketing beats vertical specialization – Companies need integrated growth systems rather than isolated channel-specific strategies
  • Financial alignment drives success – Understanding how marketing activities tie back to company financials and profitability metrics is crucial
  • The three-pillar foundation – Successful e-commerce marketing starts with website optimization, paid advertising, and email marketing
  • AI enhances rather than replaces humans – Technology should eliminate mundane tasks while preserving human strategic thinking and creativity
  • European markets show different tech adoption patterns – Cultural differences impact how businesses integrate technology and customer expectations
  • Defining success requires team alignment – Marketing directors and CEOs must agree on success metrics before launching campaigns
  • Organic social media presents diminishing returns – Paid channels offer more reliable and formulaic growth opportunities for new businesses

About Jacqueline Basulto

Jacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as “Jacqueline’s Web Studio” in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends beyond business – she’s a singer who loves animals, owns three dogs, and dreams of having a farm someday. As a mother of a three-year-old, she balances entrepreneurship with family life while maintaining an active lifestyle. Her approach to business reflects her belief that entrepreneurship found her rather than the other way around, leading to a company philosophy centered on comprehensive, human-centered growth strategies.

Summary

The conversation begins with Jacqueline explaining how SeedX got its name – “seed” representing the beginning of growth, like a plant, and “X” standing for technology. She emphasizes that while the company has evolved significantly since its inception, the core philosophy remains unchanged: providing holistic marketing solutions rather than siloed services.

“I was frustrated really by the way that other agencies and that Google was helping them because it was very verticalized,” Jacqueline explains. This frustration led to her decision to start her own company, though she admits she didn’t initially understand what entrepreneurship meant or that she was bootstrapping her business.

Brent probes into the biggest mistakes medium-sized companies make with their marketing efforts. Jacqueline’s response reveals a critical gap in most businesses: the lack of clarity around how marketing activities connect to financial outcomes. She notes that many companies look at results across different platforms without understanding how these costs relate to revenue, cost of goods, and overall profitability.

The discussion shifts to e-commerce specifically, where Jacqueline outlines her three-pillar approach for new companies. First, the website must serve as both storefront and salesperson, educating customers about products. She uses the example of a Manuka honey company, explaining how their initial website failed to communicate the product’s unique benefits, pricing rationale, and usage applications.

“Your website is your storefront and it’s your salesperson,” she states. “What you want is to make sure that people are educated about the great products that you have.”

The second pillar involves paid advertising for quick conversions and message testing, while the third focuses on email marketing to capture and nurture the 90% of visitors who don’t purchase immediately. Jacqueline warns against over-investing in organic social media, noting the platform’s increasing difficulty for growth.

The conversation takes an interesting turn when discussing AI’s role in marketing. Rather than viewing AI as a threat to human employment, Jacqueline positions it as a powerful support tool that eliminates mundane tasks while preserving human creativity and strategic thinking.

When Brent asks about cultural differences between European and American business practices, Jacqueline provides insight into varying technology adoption rates and customer expectations across regions. She observes that European markets tend to prioritize human-centric approaches over technology-first solutions, leading to different expectations around brand interactions and digital touchpoints.

The episode concludes with Jacqueline introducing SeedX’s upcoming product – a centralized platform that helps marketers automate task flows by connecting email, calendar, CRM, and analytics systems through a single AI agent.

Memorable Quotes

“I always joke that entrepreneurship kind of found me. I didn’t know that I wanted to be an entrepreneur.” This quote encapsulates Jacqueline’s organic entry into the business world, highlighting how sometimes the best ventures emerge from solving immediate problems rather than following predetermined plans.

“The human input of the overall strategy and how all of the pieces go together is more important than ever than the very specific kind of tweaking of an ad.” This statement addresses the evolving role of marketing professionals in an AI-driven world, emphasizing strategic thinking over tactical execution.

“We want AI to take away all of those mundane tasks that we don’t want to spend all of our time doing or that suck the creativity out of us.” Jacqueline’s perspective on AI integration reflects a balanced approach that leverages technology while preserving human value.

Final Thoughts

Jacqueline Basulto’s journey from frustrated Google intern to successful agency founder demonstrates how identifying market gaps can lead to sustainable business solutions. Her emphasis on holistic marketing strategies, financial alignment, and human-centered AI integration provides valuable guidance for businesses navigating today’s complex digital landscape. The conversation reveals that while technology continues advancing, the need for strategic thinking and comprehensive approaches becomes more critical than ever. Perhaps the most important lesson from this episode is understanding that successful growth marketing isn’t about choosing between human expertise and technological efficiency – it’s about finding the right balance to seed sustainable business growth.

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Hamish McKay

Hamish McKay Transforms E-commerce Customer Service Through Revolutionary Order Editing Platform

In this episode of Talk Commerce, host Brent Peterson sits down with Hamish McKay, the 24-year-old CEO and co-founder of Order Editing. What started as an internship at a merchandising studio has transformed into a thriving software startup that’s revolutionizing how e-commerce brands handle post-purchase customer requests. This episode dives deep into McKay’s entrepreneurial journey, exploring how he identified a massive pain point in the e-commerce industry and built a solution that’s now serving some of Shopify’s biggest merchants.

Key Takeaways

  • Problem identification through experience: Working in customer service revealed that 1.5% of customers need to make changes to their orders post-purchase, generating thousands of support tickets monthly
  • Rapid international expansion strategy: Moving from New Zealand to the US market tripled business growth within months
  • Timing matters in entrepreneurship: Launching during peak e-commerce growth periods can accelerate business success significantly
  • Customer service automation benefits: Merchants report ticket reductions from 2,000 to 14 monthly inquiries after implementation
  • Returns reduction impact: The software potentially reduces global e-commerce returns by 5-10% when implemented broadly
  • Post-purchase upselling opportunities: Merchants generate additional revenue through strategic post-order product additions
  • Grace period optimization: Most successful implementations use just 15-30 minute editing windows rather than longer timeframes

About Hamish McKay

Hamish McKay represents the new generation of digital entrepreneurs who’ve built successful businesses by solving real-world problems they’ve experienced firsthand. Starting his career as a university intern at a merchandising studio that worked with major YouTubers including MrBeast, McKay quickly advanced to managing customer service operations. This hands-on experience provided him with invaluable insights into e-commerce pain points that traditional business leaders might overlook.

Currently based in Mexico City but originally from New Zealand, McKay leads a globally distributed team of seven professionals. His approach combines youthful energy with strategic thinking, evidenced by his company’s rapid growth from launch to serving 30 brands generating over $100 million annually. Beyond his business success, McKay maintains a long-term vision of eventually transitioning into academia to inspire future entrepreneurs. His LinkedIn presence serves as a real-time case study for young professionals interested in startup development and scaling strategies.

Summary

McKay’s entrepreneurial journey began during his final year of university when he secured an internship at a merchandising studio creating Shopify storefronts for popular YouTubers. What started as shadowing the CEO evolved into managing customer service operations, where he discovered a recurring pattern: approximately 2,000 monthly customer inquiries requesting order modifications.

These requests weren’t complex – customers wanted to change addresses, apply discount codes, cancel orders, or swap products. However, each required manual customer service intervention, creating bottlenecks and delays. McKay recognized this as a significant market opportunity, particularly given the lack of existing solutions in the Shopify ecosystem.

The development process wasn’t rushed. McKay and his co-founder spent months building their software while maintaining other employment. The casual approach proved beneficial, allowing them to refine their product without financial pressure. They launched on the Shopify App Store in December 2023, at which point McKay committed fully by leaving his sales position at another startup.

Growth initially proceeded steadily rather than explosively. By June 2024, the company reached $15,000 monthly recurring revenue – substantial for a young entrepreneur in New Zealand but modest by global standards. A pivotal conversation with mentor Adam challenged McKay’s geographic limitations. When McKay expressed desire to secure three major Australian clients before expanding, Adam suggested booking a flight to the US for July 21st and ensuring those logos were secured by departure.

This aggressive timeline worked. McKay secured two major Australian clients and made the transatlantic journey. The US market expansion proved transformative, tripling business size within months and attracting clients from Britain, Denmark, Germany, and the Netherlands. The rapid international growth brought both opportunities and challenges, including founder burnout and the complexities of managing a distributed team.

“If every single online checkout in the world had this software, how much do you think online returns would drop?” – This strategic thinking demonstrates McKay’s evolution from solving immediate problems to considering broader industry impact.

Final Thoughts

McKay’s journey from university intern to successful startup founder illustrates how identifying and solving real problems can create substantial business opportunities. His emphasis on customer service optimization, international expansion strategies, and product iteration provides a roadmap for entrepreneurs in the e-commerce space.

The broader implications of order editing technology extend beyond individual business success to industry-wide improvements in customer experience and environmental impact through reduced returns. As e-commerce continues growing globally, solutions addressing post-purchase friction become increasingly valuable.

For entrepreneurs seeking inspiration and practical guidance, McKay’s story demonstrates that age and experience, while valuable, aren’t prerequisites for business success. What matters more is problem identification, solution development, and the courage to pursue opportunities when they arise. How will you edit your approach to entrepreneurship?

Listen to more conversations about the latest innovations in Ecommerce.

Gloria Chou

Hack Your Way to Free Press Coverage: A Small Business Owner’s Guide with Gloria Chou 

Leverage organic PR to boost your brand visibility and SEO. Gloria Chou, a leading PR coach, shares her proven strategies for securing media features and building brand authority on this episode of Talk Commerce. Learn her CPR pitching method and how to find the right journalists to pitch your product.

Ashlie Marshall

Balancing Business Growth and Self-Care: Strategies for Success with Ashlie Marshall

Welcome back to the Talk Commerce blog! In today’s post, we’re diving into a fascinating conversation I had with Ashlie Marshall, the CFO of Tier Level Digital Marketing, on a recent episode of the podcast. Ashlie’s insights on defining success, finding work-life balance, and prioritizing self-care are not only thought-provoking but also incredibly practical for anyone navigating the entrepreneurial journey. Get ready to be inspired!

Defining Success on Your Own Terms

Beyond the Bottom Line

Ashlie shared a powerful perspective on success that resonated deeply with me. She emphasized that true success goes beyond financial achievements. For Ashlie, it’s about creating a secure and thriving environment for her family, both personally and professionally. This resonated with my own evolving view of success, especially as my family has grown and my priorities have shifted.

Knowing Your “Why”

Ashlie made a crucial point about the importance of understanding your “why.” She highlighted that defining success requires knowing what truly matters to you in life. Is it material possessions, personal growth, or the impact you have on others? Once you identify your core values, you can align your goals and actions accordingly.

Navigating the Challenges of Growth

Scaling a Service-Based Business

Ashlie, with her extensive experience in the marketing world, shed light on the unique challenges of scaling a service-based business. She emphasized the importance of taking a holistic approach when aiming for significant growth. It’s not just about acquiring more clients; it’s about having the team, infrastructure, and processes in place to deliver exceptional service at scale. As someone who’s worked with numerous service-based businesses, I’ve seen firsthand how crucial this holistic approach is to sustainable growth.

The Power of Honest Conversations

I particularly appreciated Ashlie’s emphasis on the importance of having honest and sometimes difficult conversations with clients. She shared how Tier Level Digital Marketing actively engages with their clients to help them define realistic goals, assess their capacity for growth, and make informed decisions. These conversations, while potentially challenging, are essential for building trust and ensuring that everyone is on the same page.

Prioritizing Self-Care in the Entrepreneurial Hustle

The Importance of “Quiet Time”

Ashlie’s insights on self-care were a much-needed reminder for all of us in the entrepreneurial world. She stressed the importance of carving out dedicated “quiet time” for reflection and rejuvenation. Whether it’s a morning workout, a walk in nature, or simply 10 minutes of solitude, these moments of self-care are vital for maintaining balance and avoiding burnout.

Setting Boundaries

Ashlie also shared her strategies for setting boundaries between work and personal life. She emphasized the importance of disconnecting from work during designated times, especially in today’s always-connected world. This resonated with my own practice of shutting down my computer at a certain time each evening to create space for family and personal time.

My conversation with Ashlie was a powerful reminder that success is a multi-faceted concept that should be defined on our own terms. It’s about finding balance between professional aspirations and personal well-being. By prioritizing self-care, having honest conversations, and staying true to our core values, we can navigate the entrepreneurial journey with greater clarity and fulfillment.

To hear the full conversation and gain even more valuable insights from Ashlie, be sure to listen to the Talk Commerce podcast episode!

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What are some common mistakes made by startup leaders?

Starting a new business can be a thrilling and challenging experience, where success or failure is often determined by the decisions made by the startup leader. Unfortunately, many startup leaders make common mistakes that can significantly impact the success of their businesses.

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