How often have you gotten a handwritten note from an online store or a service that you bought something from? I bet you can remember when this happened last. David Wachs tells us about his unique business and his army or robots churning out thank...
Before the pandemic, most CEOs thought a 100% remote workforce was unsustainable. The new reality is higher productivity by employees who have had to work at home. We interview Karthik Chidambaram with DCKAP about employee happiness as well as his...
There is a new sheriff in town, leading the charge to Spryker. Guido Jansen tells us about his new role with Spryker. Most interesting is that we learn a little about customer behavior and his role as a community builder and Cognitive Psychologist...
Store owners want to get from out of their e-commerce business. Real conversations happen when a customer-centric culture is a prime focus. Wheater you are a merchant or warehouse distributor, or a manufacturer looking for digital commerce. You...
In mid-2019 Jay made the difficult decision to switch Fera's focus to something new: PRODUCT REVIEWS. With all the FAKE and fraudulent stories, he believed that merchants needed to help to show the world that they're legit. To support his new focus...
Offering a discount isn't always the best idea when enticing people to buy. Andrew walks us through how offering donations and giving to charity instead of discount codes increases your conversion rate. We discuss why discounts are problematic for...
Rachel talks about customer experience and how ecommerce merchants need to “Step up their game” for customer experience online. We go over some real-life examples of great and not-so-great customer experiences.