marketing automation

Arthur Leopold

Revolutionizing Creator Marketing: How Agentio’s Platform Transforms Brand Partnerships at ShopTalk 2025

In a recent Talk Commerce episode recorded live from Shop Talk, host Brent Peterson sat down with Arthur Leopold, CEO and co-founder of Agentio, to explore the evolving landscape of creator marketing. As a former president at Cameo, Leopold brings valuable insights into connecting brands with content creators. His new venture, Agentio, is transforming how brands engage with YouTube creators through an innovative automated ad platform.

Key Takeaways

  • Agentio automates creator content buying, starting with YouTube integrations
  • Traditional creator partnerships face significant friction in negotiation and scaling
  • The platform standardizes pricing based on CPM and historical performance
  • Current digital ad spend is $600 billion, while creator ad spend is only $10-15 billion
  • Unilever recently announced plans to allocate 50% of future spending to creators
  • Platform focuses on view consistency rather than follower counts
  • Content authenticity drives better engagement than traditional advertising

About Arthur Leopold

Arthur Leopold serves as the CEO and co-founder of Agentio, bringing extensive experience from his role as the first employee and president at Cameo. His background in bridging technology and consumer engagement positioned him well to identify the opportunities in the B2B creator space. Beyond his professional pursuits, Leopold maintains an active lifestyle, enjoying skiing, cooking, and fly fishing when escaping the urban environment of New York City.

Detailed Episode Summary

The conversation began with Leopold explaining how Agentio addresses the fundamental challenges in creator marketing. The current system, described as “hand-to-hand combat,” involves time-consuming negotiations and inefficient processes that prevent brands from scaling their creator programs effectively.

Agentio’s solution leverages first-party data to match brands with creators based on deep semantic understanding. For example, if a DTC glasses brand is seeking partnerships, the platform can identify creators who’ve previously discussed vision-related challenges in their content.

The platform’s innovative approach to pricing removes traditional negotiation barriers. By calculating rates based on a brand’s target CPM and the creator’s historical views, Agentio establishes market-appropriate pricing that benefits both parties. This standardization enables brands to execute large-scale campaigns in days rather than months.

Personal Commentary and Analysis

The shift toward creator-led advertising represents a significant evolution in digital marketing. Agentio’s approach addresses the core inefficiencies that have historically limited creator marketing’s potential. The platform’s focus on performance metrics and standardized pricing could help legitimize creator marketing as a scalable channel for major brands.

Memorable Quotes

“The future of advertising is creator-led. It’s a creator sharing a brand story on that brand’s behalf. It’s not another display ad, not another skippable video ad.” – Arthur Leopold

“We view it as an initial test with a brand, knowing that a subset of creators won’t perform because we’re testing. But we also have a high certainty and a predictability around which creators who will perform exceedingly well.” – Arthur Leopold

Engaging the Audience

To learn more about leveraging creator partnerships through Agentio’s platform, visit Agentio.com or contact Arthur directly at Arthur@Agentio.com. The platform offers particularly valuable solutions for brands looking to establish or expand their presence on YouTube.

Final Thoughts

As consumer content consumption habits continue to evolve, the creator economy stands poised for exponential growth. Agentio’s automated platform represents a significant step toward unlocking the full potential of creator marketing, making it accessible and scalable for brands of all sizes.

Find more conversations about the role of influencer marketing here

Mitsunaga Kikuchi and Rocco Baldasarre

Revolutionizing Digital Advertising Through Shirofune Automation at eTail Palm Springs

Let me start by saying how excited I am to share the insights from my recent conversation at eTail Palm Springs with two remarkable leaders in the digital advertising space. I had the pleasure of sitting down with Mitsunaga Kikuchi, CEO, and Rocco Baldasarre from Shirofune, a company that’s making waves in the advertising automation industry.

The Genesis of Shirofune: Solving Real-World Marketing Challenges

One of the most fascinating aspects of our discussion was learning about how Shirofune came to be. As your host, I’ve seen many advertising solutions come and go, but what struck me about Shirofune’s approach was their laser focus on solving real pain points in digital advertising management.

Breaking Down the Automation Revolution

During our conversation, Mitsu shared valuable insights about how Shirofune’s platform is transforming the way businesses handle their digital advertising. The automated system they’ve developed doesn’t just save time – it’s fundamentally changing how marketers approach their campaigns.

The Global Impact: From Japan to International Markets

Rocco Baldasarra offered fascinating perspectives on Shirofune’s expansion from its Japanese roots to the global market. As someone who’s been in the ecommerce space for years, I was particularly impressed by their strategic approach to international growth while maintaining the core values that made them successful in Japan.

Looking Ahead: The Future of Automated Advertising

Let me share one of my key takeaways from this enlightening discussion: the future of digital advertising lies in intelligent automation. Both Mitsu and Rocco emphasized how Shirofune is positioning itself at the forefront of this evolution, and I couldn’t agree more with their vision.

My Personal Take

As your host, I’ve seen countless advertising solutions, but what makes Shirofune stand out is their commitment to solving real problems that marketers face daily. The insights shared by Mitsu and Rocco during our conversation highlighted how automation, when done right, can truly transform business operations.

This conversation with Mitsu Kikuchi and Rocco Baldasarra was truly eye-opening, offering valuable insights into the future of digital advertising automation. If you found these insights valuable, I encourage you to listen to the full episode of Talk Commerce for even more detailed discussion about Shirofune’s innovative approach to digital advertising automation.

Want to learn more? Listen to the full episode on your favorite podcast platform, and don’t forget to subscribe to Talk Commerce for more engaging conversations about the future of ecommerce and digital marketing.