Blog
Articles, podcast episodes, and insights from the world of e-commerce.
Nothing here comes from an automated feed. Brent Peterson picks each story, reviews each post and publishes it, from podcast episodes to press news and industry research.
Agentic Commerce Moves From Discovery to Checkout with Jennifer Howard of Forter
Jennifer Howard of Forter on how Muse moved agentic commerce from search and discovery to checkout in two weeks, why brands still need to connect with...
Personalization Builds Loyalty with Rachel Hanson and Amber Fullerton of One World Direct
Rachel Hanson and Amber Fullerton of One World Direct on how product personalization brings customers back, how brands raise cart value by setting the...
DwyerOmega Onboards an Acquired Product Series in 40 Minutes With Akeneo MCP
An industrial manufacturer with product models that run to 200,000 permutations put the Model Context Protocol on top of its PIM, and the result a com...
Permissioned Data Is a First-Party Data Lever with Colleen Barry of Ketch
Colleen Barry of Ketch on the US state privacy laws regulators now enforce, why stopping tags is not enough when opted-out data sits in ad audiences,...
One EO Coaching Meeting, Three Jobs for My Plaud NotePin S
I recorded my Entrepreneurs' Organization coaching meeting on a Plaud NotePin S and used one transcript for my coaching plan, my presentation and my c...
AI Marketing Agents That Replace Klaviyo Flows with Rahul Talari of Relvino
Rahul Talari, co-founder and CEO of Relvino, on replacing rule-based Klaviyo and Attentive flows with one AI marketing agent per shopper, with results...
ProdReady Finds 80.6% of Employers Say Nothing About Diversity on Careers Sites
ProdReady Recruitment reviewed English-language careers pages for 404,658 employers. Its findings prompt a closer look at what applicants can learn be...
Make Your Brand Shoppable by AI Agents with Praneet Chandra of Comergent AI
Praneet Chandra of Comergent AI on making brands visible and shoppable inside AI assistants, why product data comes before content, and why agents get...
Joma Splits the Rase Midsole in Two as Miguel Heras Returns to Racing
Nearly a decade after the Rase helped start Joma's trail running range, the shoe has a two-zone midsole, a lighter mesh and a reworked outsole, and Mi...
Find the Persuadable Buyer, Not the Propensity Buyer with Will Sanchez of Blue Labs
Will Sanchez of Blue Labs on finding the persuadable buyer instead of the propensity buyer, the four-step process Blue Labs brought from politics to b...
Post-Purchase Offers Are an Undertapped Revenue Stream with Or Shahar of Falcon Labs
Or Shahar of Falcon Labs on why the post-purchase moment is an undertapped revenue stream, how Falcon personalizes offers to a shopper's intent, and w...
Real Photography Feeds Generative AI for Fashion eCommerce with Ludovico Benazzo of PixelModa
Ludovico Benazzo of PixelModa on combining studio photography with generative AI, why precise angles keep AI from inventing details, picking a differe...