Akeneo, the leading Product Experience (PX) company, has unveiled its Spring 2024 release at the PX World Conference, Akeneo Unlock 2024. The new release features AI-powered innovations and deeper integrations with Salesforce, reinforcing Akeneo’s commitment to creating exceptional product experiences that guide consumers and professionals to the best purchase decisions.
Akeneo’s Recent Growth and Strategic Expansions
The Spring 2024 release builds upon Akeneo’s recent achievements, including 100% growth in the US and strategic expansions. Fred de Gombert, CEO of Akeneo, expressed his excitement about the company’s evolution since the 2022 fundraising, stating, “Our journey has been one of bold steps and breakthroughs, leveling Akeneo up the competitive rungs of product experience management solutions.”
Ubiquitous AI in Akeneo Product Cloud
Akeneo’s App Marketplace offers clients the most extensive options for leveraging AI for PX. With the acquisition of Unifai last year, Akeneo has rapidly incorporated impactful AI use cases natively into Akeneo PIM and Akeneo Supplier Data Manager. The AI is expert at data onboarding, enrichment, mapping, cleansing, and categorization, continually learning and refining its capabilities with each step.
Customers can now leverage:
- PIM with customizable generative AI to create bulk product descriptions and romance copy across the entire product catalog in minutes.
- PIM with generative AI to translate descriptions into more than 50 languages.
- Supplier Data Manager with native AI for onboarding suppliers faster and more efficiently by automating mapping, normalization, categorization, and enrichment of supplier data.
Akeneo App for Salesforce: Unlocking the Full Potential of Salesforce
Akeneo has launched the Akeneo App for Salesforce on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. The app empowers customers to leverage complete, compelling, and consistent product information to unlock the full potential of Salesforce. It brings high-quality product information and assets into Salesforce Commerce Cloud, Sales Cloud, Service Cloud, and Experience Cloud, driving greater efficiency, higher sales volumes, and better customer service.
Additional PIM and Activation Capabilities
The Spring 2024 release includes additional PIM and activation capabilities, such as:
- New activation destinations, including Grainger and Wayfair, for easier syndication of product information.
- Configurable Enrichment Workflows that guide users through the enrichment process and ensure content quality before publication.
- Product Family Templates that speed up catalog modeling.
- Simultaneous Work capabilities that enhance collaboration and prevent conflicts with real-time visibility into product content changes.
- New business analytics that track the sales performance of products across different channels and markets.
Akeneo App Marketplace Updates
Recent additions to the Akeneo App Marketplace include:
- Grand Shooting – Catalog Sync App: An image creation AI-powered solution that facilitates image quality control by retouching non-compliant images in real-time.
- Generative AI apps like the Copysmith AI App and Smartling App, which help customers generate product descriptions and support seamless automation and management of multilingual product content.
- Industry-specific apps like the Automotive Fitment App by Sitation, which solves the complicated handling of fitment data.
- Content Management Systems (CMS) and Digital Asset Manager (DAM) apps like the Hygraph App, Contentstack Connector, and the Aprimo DAM Integration.
As Fred de Gombert stated, “Every product has a story to tell. Akeneo is on a mission to empower business leaders with software, education, and an engaged community, all focused on the practice of product experience management.”
With its Spring 2024 release, Akeneo continues to lead the way in helping companies create elevated product experiences that drive commerce success.
Akeneo, Product Experience, PIM, AI, Salesforce, Product Information Management, Ecommerce, Product Data, Spring 2024 Release
