Brent W. Peterson
All posts by Brent W. Peterson.
The Future of Product Information Management: Why It Will Matter More Than Ever in 2023
Product information management, or PIM, is a set of processes and technologies used by merchants and brands to help manage the information related to...
Akeneo Product Cloud is more than just a PIM with Kristin Naragon
There are three critical assets that any merchant, brand, manufacturer, or commerce business has. Customers. Employees. Products.
Do you know the Six Key Areas of your Business with Matt Beecher
Entrepreneurs are aiming at a hundred different things at once. They're scrambling to accomplish and grow their objectives, but they're facing a lot o...
5 Reasons Why You Need a Community Manager in Your Developer Community
Developer communities are a great way to drive the adoption of your products in the long term. They help you understand user behavior and build more v...
SaaS by SaasWest BigCommerce with Heather Barr
BigCommerce is Open SaaS means building a great community around it. Heather and Brent talk about the growing BigCommerce community and how to get inv...
The Big Blue Wave with Robert Rand
What is a healthy ecosystem? Is it with a platform that only focuses on large enterprise clients like the fortune 500?
3 Reasons Why You Should Care About Email Segmentation
Email segmentation is not a new marketing technique. However, it has become an essential tool for businesses to target their customers with relevant a...
Segmentation is the key to your email success with Jacob Anson
If you want to grow your business and increase your profits, you need to learn how to segment your email lists effectively. In this Podcast, Jason Ans...
Entrepreneurial Empathy with Jen McFarland
Will your employee go a little further when times are tough? Jen McFarland talks about entrepreneurship, marketing, and living in Kazakhstan.
Becoming Your Dream Self with Danielle Asah
Sometimes young people need a boost to overcome certain challenges that might be stopping them from achieving their dreams.
Making a Breeze out of Magento with Dimitry Diejew
SwissUpLabs created their new open-source template to improve customer engagement and make your site the search engine's top priority.
Building Marketing Loyalty Through Community
The brands winning today are building a community that drives repeat purchases. Loyalty is gained in drips and lost in buckets because there are so ma...