Talk Commerce Talk Commerce
Sponsorship

Sponsor
Talk Commerce

Reach a concentrated audience of ecommerce, retail-tech, and platform decision-makers across two newsletters, a weekly podcast, and Brent's personal channels.

Get the Rate Card

One-page PDF. Real pricing, real numbers, no follow-up calls needed.

What's in the Rate Card

  • → Newsletter sponsorship pricing for The Agentic Commerce Guy and Talk Commerce
  • → Podcast sponsorship pricing (pre-roll, mid-roll, full episode)
  • → Add-on coverage on Content Cucumber and Brent's personal channels
  • → The Pilot Starter Package — one bundled placement to see how it performs
  • → Booking windows, lead times, and what is included in every slot

Who's Reading and Listening

DTC founders and operators, the agencies and platforms that serve them, and the SaaS and platform vendors building the commerce stack.

  • →Roughly 1 in 6 followers is a founder, CEO, co-founder, or owner
  • →~64% are senior-or-above — director, VP, CXO, owner, or senior IC
  • →Revenue functions dominate — business development, sales, and marketing combined are ~54% of Talk Commerce page followers
  • →The podcast is downloaded in 183 countries — US-led, with a strong LATAM, Australia, UK, and Philippines tail
  • →Platform-specific articles concentrate that platform's own people — Adobe employees engage ~3.5x more on Magento posts than they appear in the follower base

Audience Demographics

Pulled from Brent Peterson's LinkedIn follower analytics. Percentages show the share of followers in each category.

Job Title

Founder 7.0%
Chief Executive Officer 4.3%
Software Engineer 4.2%
Co-Founder 3.5%
Owner 2.1%

Seniority

Senior 33.2%
Entry 15.1%
CXO 12.3%
Director 10.9%
Owner 8.0%

Industry

IT Services and IT Consulting 25.6%
Software Development 15.2%
Technology, Information and Internet 10.4%
Advertising Services 6.2%
Business Consulting and Services 3.7%

Company Size

11–50 employees 16.9%
1–10 employees 15.5%
10,001+ employees 13.6%
51–200 employees 13.3%
1,001–5,000 employees 7.1%

Top Companies

Adobe 1.8%
Salesforce <1%
Entrepreneurs' Organization <1%
Shopify <1%
Shopware <1%

Job Function

Business Development 29.4%
Sales 13.1%
Marketing 11.6%
Operations 10.1%
Engineering 7.2%

Source — LinkedIn follower analytics, 2026.

Podcast Audience

Global Listenership

Talk Commerce is downloaded in 183 countries. The top 10 below account for ~67% of listenership. LATAM, Australia, the Philippines, and the UK + EU all read as primary markets alongside the US.

United States 31.8%
Brazil 5.6%
Mexico 5.4%
Colombia 4.5%
Australia 3.6%
Canada 3.5%
Philippines 3.4%
Argentina 3.4%
United Kingdom 3.2%
Germany 3.1%

Source — Transistor, Talk Commerce podcast, all-time downloads through 2026-05-22.

Article Engagement Sample

Who Actually Reads a Commerce Piece

Demographics of readers who engaged with a recent Magento-focused article. Useful if your sponsorship is going to run alongside platform or B2B-commerce content.

Industry

IT Services and IT Consulting 39.4%
Technology, Information and Internet 18.3%
Software Development 16.5%

Seniority

Senior 39.4%
Director 11.9%
Owner 11.0%
Entry 9.2%
VP 7.3%

Company Size

11–50 employees 17.4%
201–500 employees 16.5%
51–200 employees 14.7%
10,001+ employees 11.9%
1–10 employees 11.9%

Top Companies

Adobe 6.4%
Upsun (formerly Platform.sh) 5.5%

Source — LinkedIn article-engagement analytics for a Magento-focused post, 2026.

Featured

Pilot Starter Package

One bundled placement across newsletter and podcast so you can see how the audience responds before you commit to a series. Pricing and what is included is in the rate card.

Rate Card

Get the Rate Card

One-page PDF. Newsletter and podcast pricing for Talk Commerce and The Agentic Commerce Guy. No sales call, no drip sequence.

Or email brent@talk-commerce.com.