SAN DIEGO — March 13, 2024 —
In a strategic move to provide merchants with a comprehensive digital and retail analytics platform, Daasity, a leading data and analytics company for omnichannel consumer brands, has announced the acquisition of Red Fox Analytics, a prominent player in analytics for retail-focused consumer packaged goods (CPG) brands. This acquisition marks the first time that merchants can access and analyze all sales, distribution, and marketing data across various channels within a single platform.
Bridging the Gap Between Digital and Retail Analytics
The acquisition of Red Fox Analytics by Daasity addresses a long-standing challenge faced by companies operating in the omnichannel landscape. Previously, businesses had to rely on disparate data sources and service providers to monitor the performance of their non-owned retail, owned retail, and digital sales channels. This fragmented approach often led to data silos and hindered the ability to make informed decisions based on a holistic view of the business.
By combining the expertise of Daasity in digital sales data and analytics with Red Fox Analytics’ specialization in retail and distributor sales data and analytics, the newly expanded platform eliminates the need for merchants to operate in data silos. This integration allows companies to seamlessly track and analyze their performance across all channels, enabling them to make data-driven decisions and adapt quickly to the evolving commerce landscape.
A Unified Vision for the Future of Commerce
Dan LeBlanc, co-founder and CEO of Daasity, emphasized the importance of this acquisition in the context of the future of commerce. “The future of commerce includes having both a digital presence and being in retail, whether it’s owned or mass retail. Success in the omnichannel environment relies on being able to act quickly on data, and the only way to do that is to have all the data from every sales channel in one place. The Red Fox Analytics acquisition executes on that vision, which is why we are so excited about joining forces with Red Fox Analytics,” LeBlanc stated.
Chris Mauzé, founder and CEO of Red Fox Analytics, echoed this sentiment, highlighting the synergies between the two companies. “Red Fox Analytics is excited to join Daasity, because Daasity’s technology will provide support for retail data sources to a new level of automation, scale and impact. Red Fox Analytics shares Daasity’s vision that the biggest opportunity for both companies and our customers is in providing comprehensive coverage of as many data sources as we can support. The future of consumer packaged goods is increasingly omnichannel, so we need expertise in both retail and online channels to deliver the most value possible,” Mauzé explained.
Customer and Investor Perspectives
The acquisition has already garnered positive feedback from customers and investors alike. Rick Mochulsky, VP of business insights at Liquid Death, a Red Fox Analytics customer, expressed enthusiasm for the combined platform. “Daasity and Red Fox Analytics together will give us access to all of our sales data in a single platform and enable the business intelligence we need to navigate the retail sales landscape,” Mochulsky said.
Julia Adam, partner at Exeter Capital, an investor in Daasity, highlighted the strategic importance of the acquisition. “Daasity’s acquisition of Red Fox Analytics liberates brands from making decisions in a vacuum, channel by channel. Daasity now provides a holistic view for optimal decision-making; it is the one-stop sales analytics shop for omnichannel brands,” Adam remarked.
Seamless Integration and Expanded Capabilities
As part of the acquisition, Red Fox Analytics founder and CEO Chris Mauzé will assume the role of chief product officer at Daasity, ensuring a smooth transition and continued innovation. All Red Fox Analytics employees will be offered roles at Daasity, further strengthening the combined team’s expertise in digital and retail analytics.
The expanded platform will enable consumer brands to leverage Daasity’s robust infrastructure, reporting, and analytics capabilities, while benefiting from Red Fox Analytics’ deep understanding of CPG retail data. This combination will empower brands to save time and money on data management, increase data governance, answer complex questions about performance, and guide organizational growth.
Daasity: Your Partner in Data-Driven Decision Making
With the acquisition of Red Fox Analytics, Daasity solidifies its position as a leading provider of data and analytics solutions for omnichannel consumer brands. The company’s comprehensive platform and expert services enable brands to unlock the full potential of their data,
making informed decisions, and driving sustained growth in an increasingly competitive market.
Daasity’s Agency, staffed by experienced data analysts and strategists, is available for brands seeking additional support in data management, analytics, and strategic planning. By partnering with Daasity, brands can focus on their core business while leveraging the expertise of a trusted partner to optimize their data-driven decision-making processes.
The Power of Omnichannel Analytics at Your Fingertips
The integration of Red Fox Analytics into the Daasity platform represents a significant milestone in the evolution of omnichannel analytics. By providing merchants with a single, unified view of their sales, distribution, and marketing data across all channels, Daasity empowers businesses to make informed decisions, identify growth opportunities, and adapt to the ever-changing landscape of commerce.
As consumer expectations continue to evolve and the lines between digital and physical commerce blur, the ability to analyze and act upon comprehensive data insights becomes increasingly critical. With Daasity’s expanded platform, brands can now access the tools and expertise needed to thrive in this dynamic environment, regardless of their size or industry.
Embracing the Future of Commerce with Daasity
The acquisition of Red Fox Analytics by Daasity signals a new era in omnichannel analytics, one in which brands can confidently navigate the complexities of modern commerce. By leveraging the combined strengths of these two industry leaders, businesses can unlock the full potential of their data, make informed decisions, and drive sustainable growth.
As the future of commerce continues to unfold, Daasity remains committed to providing cutting-edge solutions and expert guidance to help brands succeed in an increasingly data-driven world. With the addition of Red Fox Analytics to its portfolio, Daasity is well-positioned to support the evolving needs of omnichannel consumer brands for years to come.
To learn more about how Daasity can help your brand harness the power of omnichannel analytics, visit Daasity.com today.
