Podcasts Archives

Marketing Intelligence Insights with Joshua Lauer

May 6, 2025 Brent W. Peterson

As the host of Talk Commerce, I recently had the pleasure of sitting down with Joshua Lauer, a marketing intelligence expert who brings a unique perspective to data analytics. What makes Joshua particularly interesting is his journey from a songwriter to a marketing data specialist, proving that creativity and analytics can indeed go hand in hand.

The Fundamentals of Marketing Intelligence

During our conversation, Joshua emphasized a critical issue in modern marketing: many businesses conduct marketing activities without proper tracking. He shared a compelling story from 2016 where a company spent $50,000 on ads but couldn’t track their performance due to missing UTM parameters. This anecdote perfectly illustrates a common challenge in the industry – the disconnect between creative marketing efforts and data tracking.

The Essential E-commerce Metrics

When it comes to e-commerce tracking, Joshua outlined several crucial metrics that businesses should monitor:

Session data
Engagement metrics (replacing the traditional bounce rate in GA4)
Key conversions
Revenue tracking
Average order value
E-commerce conversion rate

The Creative-Analytics Balance

One of the most intriguing aspects of our discussion was the relationship between creative marketers and data analysts. Joshua’s approach to bridging this gap is refreshingly practical. Rather than overwhelming creative teams with spreadsheets, he advocates for collaborative whiteboarding sessions where creative ideas can be evaluated against historical data performance.

AI in Marketing Intelligence

When I asked Joshua about AI’s role in marketing data tracking, his response was particularly insightful. While AI tools like ChatGPT excel at content generation and data presentation, he’s found that they’re not yet reliable for complex tracking implementations. He shared an interesting example of a client who attempted to set up split testing using AI-generated instructions, which ultimately required expert intervention.

Making Data-Driven Decisions

Joshua emphasized that while data tells us what happened, it doesn’t always explain why. This is where the marriage of creative thinking and analytical insight becomes crucial. As he pointed out, “What gets measured gets moved,” but the interpretation and application of that data require both creativity and analytical skill.

My conversation with Joshua Lauer highlighted the critical importance of balancing creative marketing efforts with solid data tracking and analysis. For those interested in diving deeper into their marketing analytics, Joshua offers deep dive audits to help businesses clean up their analytics data and make more informed decisions.

Want to learn more? Connect with Joshua Lauer on LinkedIn and mention “deep dive audit” to schedule a consultation about your analytics needs.

Find more conversations about marketing strategy here

Unified Commerce Benchmark: How Manhattan Associates and Google Transform Retail Excellence at Shop Talk

May 5, 2025 Brent W. Peterson

Welcome to this episode of Talk Commerce Live from Shop Talk, featuring an insightful conversation with Kapil Dabi, Americas Market Leader for Retail and CPG at Google, and Ann Ruckstuhl, Chief Marketing Officer at Manhattan Associates. The discussion centers on unified commerce and the groundbreaking partnership between these industry leaders.

Key Takeaways

The Unified Commerce Benchmark (UCB) evaluates 300+ attributes across eight shopping trips
Top-performing retailers see 3x faster revenue growth and 31% lower fulfillment costs
Companies using generative AI witness 14% increase in average order value
Customer lifetime value improves by 11% through AI implementation
Store associate empowerment leads to 1.25x higher customer lifetime value

About the Guests

Ann Ruckstuhl

As Chief Marketing Officer at Manhattan Associates, Ann leads the company’s marketing initiatives for their supply chain and omnichannel commerce software solutions, including order management and point of sale systems. Manhattan Associates specializes in cloud-native solutions built on the Google Cloud platform.

Kapil Dabi

Serving as Americas Market Leader for Retail and CPG at Google, Kapil oversees Global Retail Strategy, Industry Solutions, and Partnerships. His expertise focuses on helping retailers leverage technology for digital transformation and enhanced customer experiences.

Detailed Episode Summary

The conversation begins with an introduction to the Unified Commerce Benchmark (UCB), a collaborative initiative launched two and a half years ago. The UCB evaluates 220 brands across North America, examining various aspects of retail performance:

Benchmark Categories

Leaders (top performers like Sephora and Apple)
Advanced
Developing
Basic

The discussion highlights how modern retail requires managing customer experiences across multiple channels:

Traditional stores
Online presence
Social commerce (TikTok shop, Instagram)
Mobile platforms

The speakers emphasize that customers typically interact with brands through ten touchpoints before making a purchase decision. This multi-channel approach necessitates seamless inventory visibility and consistent customer experience across all platforms.

Personal Commentary and Analysis

The partnership between Manhattan Associates and Google represents a significant advancement in retail technology integration. Their focus on measurable outcomes—such as the 30% reduction in customer service call volume through agent AI implementation—demonstrates the practical value of their solutions.

Memorable Quotes

“Most retailers have stores, have online presence and lately shop fill in the blank, TikTok shop, Instagram. It’s all becoming part of your go to market and your store presence.” – Ann Ruckstuhl

“The consumer is almost doing 10 steps or 10 touch points… they’re actually interacting with the brand almost 10 times before they’re actually purchasing it.” – Kapil Dabi

Engaging the Audience

Access the Unified Commerce Benchmark report at Manhattan Associates’ website to evaluate your retail organization’s performance against industry leaders. The comprehensive analysis provides valuable insights for digital transformation initiatives.

Final Thoughts

The future of retail success lies in unified commerce implementation supported by AI technology. As consumer behaviors continue evolving, retailers must embrace these innovations to maintain competitive advantage and deliver superior customer experiences.

Listen to more conversations about customer experience here

Revolutionizing Creator Marketing: How Agentio’s Platform Transforms Brand Partnerships at ShopTalk 2025

May 2, 2025 Brent W. Peterson

In a recent Talk Commerce episode recorded live from Shop Talk, host Brent Peterson sat down with Arthur Leopold, CEO and co-founder of Agentio, to explore the evolving landscape of creator marketing. As a former president at Cameo, Leopold brings valuable insights into connecting brands with content creators. His new venture, Agentio, is transforming how brands engage with YouTube creators through an innovative automated ad platform.

Key Takeaways

Agentio automates creator content buying, starting with YouTube integrations
Traditional creator partnerships face significant friction in negotiation and scaling
The platform standardizes pricing based on CPM and historical performance
Current digital ad spend is $600 billion, while creator ad spend is only $10-15 billion
Unilever recently announced plans to allocate 50% of future spending to creators
Platform focuses on view consistency rather than follower counts
Content authenticity drives better engagement than traditional advertising

About Arthur Leopold

Arthur Leopold serves as the CEO and co-founder of Agentio, bringing extensive experience from his role as the first employee and president at Cameo. His background in bridging technology and consumer engagement positioned him well to identify the opportunities in the B2B creator space. Beyond his professional pursuits, Leopold maintains an active lifestyle, enjoying skiing, cooking, and fly fishing when escaping the urban environment of New York City.

Detailed Episode Summary

The conversation began with Leopold explaining how Agentio addresses the fundamental challenges in creator marketing. The current system, described as “hand-to-hand combat,” involves time-consuming negotiations and inefficient processes that prevent brands from scaling their creator programs effectively.

Agentio’s solution leverages first-party data to match brands with creators based on deep semantic understanding. For example, if a DTC glasses brand is seeking partnerships, the platform can identify creators who’ve previously discussed vision-related challenges in their content.

The platform’s innovative approach to pricing removes traditional negotiation barriers. By calculating rates based on a brand’s target CPM and the creator’s historical views, Agentio establishes market-appropriate pricing that benefits both parties. This standardization enables brands to execute large-scale campaigns in days rather than months.

Personal Commentary and Analysis

The shift toward creator-led advertising represents a significant evolution in digital marketing. Agentio’s approach addresses the core inefficiencies that have historically limited creator marketing’s potential. The platform’s focus on performance metrics and standardized pricing could help legitimize creator marketing as a scalable channel for major brands.

Memorable Quotes

“The future of advertising is creator-led. It’s a creator sharing a brand story on that brand’s behalf. It’s not another display ad, not another skippable video ad.” – Arthur Leopold

“We view it as an initial test with a brand, knowing that a subset of creators won’t perform because we’re testing. But we also have a high certainty and a predictability around which creators who will perform exceedingly well.” – Arthur Leopold

Engaging the Audience

To learn more about leveraging creator partnerships through Agentio’s platform, visit Agentio.com or contact Arthur directly at Arthur@Agentio.com. The platform offers particularly valuable solutions for brands looking to establish or expand their presence on YouTube.

Final Thoughts

As consumer content consumption habits continue to evolve, the creator economy stands poised for exponential growth. Agentio’s automated platform represents a significant step toward unlocking the full potential of creator marketing, making it accessible and scalable for brands of all sizes.

Find more conversations about the role of influencer marketing here

How OpenSponsorship is Transforming the Future of Athletic Partnerships with Ishveen Jolly

April 29, 2025 Brent W. Peterson

I recently had the pleasure of sitting down with Ishveen Jolly, CEO and co-founder of OpenSponsorship, for an engaging discussion about the evolution of influencer marketing in sports. What struck me most about our conversation was how technology is revolutionizing the traditional athlete sponsorship model, creating opportunities for both established athletes and emerging influencers.

Breaking Down the Barriers in Sports Marketing

During our discussion, Ishveen shared how she identified a crucial gap in the sponsorship marketplace. As a former athlete herself, she understood the challenges of connecting brands with athletic talent. “Why is there not an Airbnb of our industry?” she wondered back in 2015. This question led to the creation of OpenSponsorship, which has now grown into the largest marketplace connecting brands with athletes for sponsorship deals.

The Changing Face of Influence

What I found particularly fascinating was OpenSponsorship’s recent milestone: over 50% of their deals now go to female athletes. This shift represents a significant evolution in sports marketing, and as Ishveen pointed out, it’s often because female athletes tend to produce more engaging content naturally.

Beyond Traditional Athletics

One of the most interesting revelations from our conversation was OpenSponsorship’s expansion beyond traditional sports. They’re now connecting brands with:

Financial influencers
Healthcare professionals
Food and recipe creators
Outdoor sports enthusiasts
Wellness experts

The Data-Driven Approach

As someone deeply involved in ecommerce, I was impressed by OpenSponsorship’s sophisticated use of data analytics. Ishveen explained their social listening capabilities: “If you’re a pet food company, we can show you all the athletes who have talked about dogs or posted content about dogs who have over 8% engagement rate and cost less than $500.” This level of targeting precision is transforming how brands approach influencer partnerships.

The Power of Authentic Content

During our discussion, Ishveen shared an insight that really resonated with me – sometimes the biggest names aren’t necessarily the best content creators. She noted that individual athletes who’ve developed their personal brands often prove more effective at producing engaging content than top-tier professionals who might be less experienced with social media.

Making Sponsorships Accessible

What truly sets OpenSponsorship apart is their democratization of influencer marketing. With a minimum threshold of 10,000 followers, they’ve made brand partnerships accessible to emerging athletes and influencers while maintaining quality standards that ensure ROI for brands.

Looking to the Future

As we wrapped up our conversation, it became clear that OpenSponsorship is just scratching the surface of what’s possible in the influencer marketing space. Their expansion into new categories and continued focus on data-driven matchmaking suggests exciting possibilities for the future of brand partnerships.

Key Takeaways

The influencer marketing industry has evolved into a multi-billion dollar sector
Content quality and ROI now outweigh celebrity status
Technology and data analytics are crucial for successful brand-influencer matching
There’s significant opportunity for athletes below the top 5% to secure valuable partnerships
The future of sponsorships lies in authentic content and measurable results

Final Thoughts

As someone who regularly speaks with innovators in the ecommerce and digital marketing space, I’m particularly excited about how platforms like OpenSponsorship are reshaping the landscape of brand partnerships. Ishveen and her team are creating a more accessible, data-driven, and efficient marketplace that benefits both brands and influencers.

To learn more about OpenSponsorship, visit opensponsorship.com or reach out to Ishveen directly at ishveen@opensponsorship.com.

Find more episodes about the latest in digital innovation here

AI and AR Drive Beauty Tech Innovation at Perfect Corp With Wayne Liu at Shop Talk

April 24, 2025 Brent W. Peterson

In a compelling episode of Talk Commerce recorded live from Shop Talk, host Brent Peterson sits down with Wayne Liu, co-founder and chief growth officer of Perfect Corp. This milestone conversation coincides with Perfect Corp’s 10th anniversary, offering listeners an insider’s perspective on how artificial intelligence (AI) and augmented reality (AR) are transforming the beauty and fashion industries.

Key Takeaways

Perfect Corp has developed sophisticated AI and AR solutions used by over 700 major brands and retailers
The company’s skin analysis technology can evaluate 14 different skin concerns in just five seconds
Their technology solutions work across both e-commerce (70% of customers) and in-store retail environments
Perfect Corp maintains a vast color library of 800,000 different SKUs for precise virtual try-ons
The company’s AI approach combines both analytical and generative AI technologies
AR implementation works best for standardized products with multiple variations

About Wayne Liu

Wayne Liu co-founded Perfect Corp ten years ago and serves as the company’s Chief Growth Officer. With a deep understanding of both technology and beauty industries, Liu has been instrumental in developing Perfect Corp’s AI and AR solutions that bridge the gap between virtual and physical retail experiences. His expertise spans machine learning, computer vision, and enterprise software development, making him a leading voice in beauty tech innovation.

Detailed Episode Summary

Our conversation begins with Liu explaining Perfect Corp’s core technology offerings, focusing on their virtual try-on solutions for makeup, skincare, and fashion products. The company’s technology stack includes both AR capabilities for virtual product testing and AI-powered skin analysis tools that can provide detailed assessments within seconds.

Liu delves into the technical aspects of their AI development, explaining how they’ve built their systems using convolutional neural networks and machine learning. He emphasizes that while ChatGPT has brought AI into the spotlight, Perfect Corp has been developing and refining their AI capabilities for the past decade.

The discussion shifts to the practical applications of their technology, with Liu highlighting how their solutions help reduce product returns and improve conversion rates for retailers. He explains that their technology can be integrated via API or SDK, making it accessible for both online and in-store implementations.

Personal Commentary and Analysis

This episode reveals the significant strides made in beauty tech over the past decade. What’s particularly impressive is Perfect Corp’s focus on solving real business problems rather than just creating novelty experiences. Their approach to combining analytical AI with generative AI capabilities shows a sophisticated understanding of how to leverage different technologies for maximum impact.

Engaging the Audience

To experience Perfect Corp’s innovative solutions firsthand, listeners can visit www.perfectcorp.com and try their demo products. The company regularly releases new features and technologies, making it worth following their developments through their website and LinkedIn presence.

Final Thoughts

The intersection of AI, AR, and beauty tech represents a fascinating frontier in retail innovation. Perfect Corp’s decade-long journey demonstrates how persistent innovation and focus on practical applications can create transformative solutions for both retailers and consumers.

Listen to more episodes about the latest in retail innovation here

Return Bear Transforms Global E-commerce Returns Management at Shop Talk

April 23, 2025 Brent W. Peterson

In this insightful episode of Talk Commerce’s Shop Talk series, host Brent Peterson sits down with Katherine Lehman, Chief Marketing Officer at Return Bear, and Isaac Morey from Content Cucumber. The conversation centers on the complexities of cross-border returns in e-commerce and how Return Bear is revolutionizing the process while prioritizing sustainability and customer experience.

Key Takeaways

Forward fulfillment strategy eliminates unnecessary cross-border shipping
60% cost savings through cross-border consolidation
100% fraud reduction through manual verification processes
Sustainability focus through resale and donation programs
Integration capabilities with existing RMA solutions
Customer retention through improved return experiences

About Katherine Lehman

Katherine Lehman serves as the Chief Marketing Officer at Return Bear, bringing decades of experience in brand and technology companies. Her dual passion for shopping and sustainability drives her commitment to making returns more profitable for retailers while maintaining environmental consciousness. At Return Bear, she leads initiatives to transform the returns experience into a more delightful process for customers while ensuring profitability for merchants.

Detailed Episode Summary

The conversation begins with an exploration of Return Bear’s unique position in handling cross-border returns between major markets, including the US, Canada, UK, and their recent expansion into Australia. Katherine explains their innovative approach to managing returns across international borders, highlighting their role as a global 4PL provider.

A significant focus of the discussion centers on Return Bear’s forward fulfillment strategy. Instead of shipping returned items back to their origin country, the company maintains the inventory in the destination market for future sales. This approach proves particularly valuable for seasonal fashion items, where approximately 20% of inventory is typically tied up in returns.

The dialogue shifts to the challenges of cross-border returns, particularly regarding customs, duties, and tariffs. Return Bear’s solution involves both software capabilities and physical logistics facilities, creating a comprehensive system that simplifies the complex process of international returns.

Katherine emphasizes the importance of customer experience in returns management, noting that poor return experiences can significantly impact customer retention. The company’s approach to verification remains deliberately human-centric, achieving 100% fraud reduction without relying on AI solutions.

Personal Commentary and Analysis

The episode reveals a crucial gap in the e-commerce ecosystem that Return Bear effectively addresses. While much attention has been paid to optimizing the forward logistics of cross-border e-commerce, the reverse logistics have remained a significant pain point for both retailers and consumers. Return Bear’s approach not only solves operational challenges but also addresses environmental concerns through smart inventory management.

Memorable Quotes

“We like to call ourselves a global 4PL to solve all that problems on the cross-border piece so that it’s not as expensive to get your stuff back across those borders.” – Katherine Lehman

“At any given time, 20% of your inventory for a fashion brand is stuck in returns.” – Katherine Lehman

“To put it bluntly, how do we not piss off our customers?” – Katherine Lehman on the core focus of returns management

Engaging the Audience

To learn more about revolutionizing your cross-border returns process and improving customer satisfaction, listen to the full episode of Talk Commerce. Subscribe to stay updated on the latest developments in e-commerce logistics and customer experience management.

Final Thoughts

The future of e-commerce returns lies in creating seamless, sustainable solutions that benefit both retailers and consumers. As cross-border shopping continues to grow, Return Bear’s innovative approach sets a new standard for returns management in the global marketplace.

Listen to more episodes about the latest in Ecommerce innovations here

Slate Flosser Leads the Electric Dental Care Revolution with founder Brynn Snyder

April 22, 2025 Brent W. Peterson

I recently had the pleasure of speaking with Brynn Snyder, the innovative founder of Slate Flosser. What started as a solution to dental anxiety has evolved into a groundbreaking oral health company that’s changing how we think about flossing.

The Genesis of Slate Flosser: A Family’s Mission

Brynn’s journey is fascinating – from her background in industrial design at BYU to collaborating with her husband, Danny Snyder, a practicing dentist. Their mission began when Dr. Snyder noticed a concerning pattern: patient anxiety in the dental chair often stemmed from poor flossing habits. This observation sparked an idea that would eventually revolutionize oral care.

Innovation Meets Dental Health

What impressed me most during our conversation was the thoughtful engineering behind Slate Flosser. The device isn’t just another dental tool – it’s a carefully designed three-in-one solution that incorporates:

Sonic vibration technology with strategically placed motors
Special triangular designs that reach crucial embrasure areas
An integrated tongue scraper
Innovative bristles and ribs that make plaque removal visible

From Kickstarter Success to Market Growth

Brynn shared their remarkable journey from concept to market. Their Kickstarter campaign in 2021 was a testament to the product’s potential, raising nearly $200,000 in just 30 days. What really caught my attention was their commitment to testing – they manufactured 500 units before the campaign to ensure dental professional approval.

The Impact on Oral Health Habits

The statistics Brynn shared were eye-opening. Their Kickstarter users reported an impressive 85% compliance rate with flossing 5-7 days per week. As someone who admits to being inconsistent with flossing, I found their approach to habit formation particularly interesting, focusing on:

Visibility (keeping the flosser next to your toothbrush)
Positive feedback through sonic vibrations
Regular reminders
Making the process easier and more enjoyable

A Growing Impact on Community and Health

Beyond product innovation, Slate Flosser is making a difference in their community. Based in Spokane, Washington, they’ve created employment opportunities for the local refugee community through their fulfillment operations. They’re also passionate about educating people about the crucial link between oral health and overall wellness – including the startling connection between gum disease and dementia risk.

The Bottom Line

My conversation with Brynn revealed how innovation in oral care can go beyond just creating new products – it’s about making essential health practices more accessible and enjoyable for everyone. Whether you’re using traditional floss, water flossers, or Slate Flosser’s innovative solution, the key message remains: regular flossing is crucial for both oral and overall health.

Want to learn more about this revolutionary approach to oral care? Listen to the full episode of Talk Commerce with Brynn Snyder, and check out Slate Flosser’s products at SlateFlosser.com.

Listen to more conversations about merchants here.

Blurbs.ai is Reimagining the Tech Vendor Discovery Process

April 18, 2025April 18, 2025 Brent W. Peterson

I recently had an enlightening conversation at eTail Palm Springs with Sean Simon, a 30-year veteran in e-commerce and marketing, and founder of Blurbs.ai, who’s revolutionizing how brands and vendors connect through his platform, Blurbs.ai. What struck me most about our discussion was how Sean and his team are solving a problem that’s plagued the e-commerce industry for years: the overwhelming complexity of finding and evaluating the right technology vendors.

The Evolution from Matchmaking to AI-Powered Discovery

Sean’s journey began five years ago when he co-founded Cogent, a consultancy focused on connecting brands with vendors. This experience led to a crucial insight: both buyers and vendors needed a better way to find each other. The result? Blurbs.ai, a smart tech discovery platform that serves as a self-service version of their consultancy work.

Breaking Down the Barriers in Vendor Selection

During our conversation, Sean highlighted several key challenges in the current vendor selection process:

Buyers are overwhelmed by countless vendor emails and LinkedIn messages
Traditional RFI processes often miss crucial questions about long-term needs
Marketing buzzwords make it difficult to understand what vendors actually do
Small marketing teams lack resources for proper vendor research

The Blurbs.ai Solution: Simplicity Meets Efficiency

What I found particularly innovative about Blurbs.ai’s approach is their:

Buzzword Decoder: They maintain a dropdown of industry buzzwords and translate vendor offerings into plain English
Standardized RFI Process: 20 pre-vetted questions (10 standard, 10 category-specific)
Anonymous Inquiry Feature: Allows buyers to ask questions without entering the sales cycle
Free Access for Buyers: Making the platform accessible to all brands

AI in Vendor Discovery: A Balanced Approach

In our discussion about AI, Sean shared an interesting perspective on its role in vendor selection. While Blurbs.ai incorporates AI elements, they emphasize the importance of human expertise in curating and validating information. As Sean noted, “We’ve been doing this for 30+ years… we know what’s real and what’s not.”

The Future of Vendor Discovery

One of the most exciting developments Sean shared was their integration with major industry events. For instance, they’ve created a special eTail West banner on their homepage, listing all participating vendors to help attendees plan their conversations more effectively.

Closing Thoughts

As someone who’s been in the e-commerce space for years, I’m excited about how Blurbs.ai is transforming the vendor discovery process. Sean’s platform addresses a critical need in our industry: making technology vendor selection more transparent, efficient, and accessible for brands of all sizes.

Want to hear more insights from Sean and learn about the future of vendor discovery? Listen to the full episode of Talk Commerce, where we dive deeper into these topics and more.

Listen to more conversation about marketing innovations here.

AI Shopping Agents Transform The Future of Retail with Jason Grunberg at eTail West

April 17, 2025 Brent W. Peterson

As your host of Talk Commerce, I recently had the pleasure of sitting down with Jason Grunberg, Chief Marketing Officer at Bluecore, during E-tail West in Palm Springs. Our conversation dove deep into one of the most transformative trends in e-commerce: the rise of agentic commerce.

The Evolution of AI in Consumer Experience

The way we interact with technology is rapidly changing. As Jason pointed out, consumers are already being conditioned to expect AI-powered experiences in their daily lives. From Google’s Gemini summaries to Amazon’s Rufus AI shopping assistant, these tools are becoming an integral part of our shopping journey. The frustration we feel when these AI features aren’t available speaks volumes about how quickly we’ve adapted to this new normal.

Different Flavors of AI Agents in Retail

During our discussion, Jason outlined several key types of AI agents that are reshaping retail:

AI Shopping Agents: These predictive tools answer customer questions and guide the path to purchase
Customer Support Agents: Automated systems that handle post-sale inquiries
Marketing Agents: AI-powered systems that handle audience segmentation and campaign creation
Sales Agents: Automated sales assistance tools

Personalization 2.0: The Human Element

One of my favorite insights from Jason was his personal perspective on automation versus human interaction. He shared a compelling example about shopping for his six-year-old daughter. While he’d welcome AI automation for routine purchases like seasonal basics, he values the human experience of shopping for special occasions, like vacation preparations. This highlights an important distinction: AI should enhance, not replace, meaningful shopping experiences.

The Future of Agent Interfaces

A fascinating point Jason raised is the potential future where consumers will have their own AI shopping agents that interface with retail brands’ AI systems. This raises important questions about:

Brand loyalty in an AI-mediated world
The role of traditional digital touchpoints (websites, apps, email)
Data privacy and consumer control
Universal API standards for AI agent communication

The Trust Factor

Perhaps one of the most crucial aspects we discussed was the issue of trust and data control. As Jason noted, consumers are increasingly aware of their data’s value and expect more control over how it’s used. This will likely lead to a future where consumers can grant or revoke AI access to their data based on how well retailers meet their expectations.

The rise of agentic commerce represents more than just a technological shift – it’s a fundamental change in how we think about shopping. As we wrapped up our conversation, Jason shared that Bluecore is already at the forefront of this transformation, working with major retailers like QVC and Evo to implement AI shopping assistants.

For those interested in exploring this technology, Bluecore is offering free trials and proof of concepts through June of this year. You can reach out to Jason directly at Jason.Grunberg@Bluecore.com or connect with him on LinkedIn.

The future of retail is being shaped by these AI innovations, and it’s clear that businesses need to start preparing for this agentic commerce revolution. The question isn’t if this transformation will happen, but how quickly retailers will adapt to meet evolving consumer expectations.

Find more conversations about innovations in retail here.

How Tech and AI Are Evolving with Razoyo’s Paul Byrne

April 15, 2025 Brent W. Peterson

As host of Talk Commerce, I recently had the pleasure of sitting down with Paul Byrne, founder and president of Razoyo, for an enlightening discussion about the evolving landscape of e-commerce, custom application development, and artificial intelligence. Paul’s journey from marketing executive to tech entrepreneur offers valuable insights into how the industry has transformed over the past 15 years.

From Marketing Maven to Tech Pioneer

Paul’s background is fascinating – starting as a chief marketing officer and working with major brands like PepsiCo, he eventually found his way into technology through becoming an e-commerce merchant. What began as consulting for ProStores merchants evolved into Razoyo, a company that now serves about 40 different customers across e-commerce and custom application development.

The DeepSeek Debate and AI Implications

One of the most compelling parts of our conversation centered on the recent DeepSeek controversy. Paul shared critical insights about this Chinese AI model that made headlines and temporarily impacted Nvidia’s stock price. He raised important concerns about:

The model’s apparent bias and information filtering
Questions about the claimed $6 million development cost
The reliability of training data and development timeline
Privacy and security implications for Western companies

Open Source Models and Local Computing

As we discussed the technical aspects, Paul demonstrated impressive knowledge about running AI models locally. He explained how tools like Llama allow users to run these models on their own machines without sending data back to external servers – a crucial consideration for privacy-conscious users and businesses.

The Future of AI Monetization

Looking ahead to the rest of 2024 and beyond, Paul shared his prediction that we’re entering the era of AI monetization. While current large language models (LLMs) still have limitations, particularly in programming applications, he believes we’ll see more practical and profitable applications emerging. As he puts it, “2025 is going to be the year of monetization of AI and it’s going to be explosive over the next two or three years.”

Razoyo’s Innovative Solutions

One of Razoyo’s notable contributions to the e-commerce space is their Automatic FFL service, a SaaS solution for online firearm merchants. This kind of specialized tool demonstrates how custom solutions can solve complex industry-specific challenges while maintaining compliance with regulations.

Final Thoughts

My conversation with Paul Byrne highlighted the rapid pace of change in our industry and the importance of staying adaptable. From his evolution as a marketing executive to a tech company founder, to his current role in steering Razoyo through the AI revolution, Paul’s insights remind us that success in tech requires constant learning and evolution.

Want to hear more? Listen to the full episode of Talk Commerce to get all the details about Paul’s journey, his thoughts on AI development, and his predictions for the future of tech. You can also connect with Paul directly on LinkedIn at /PWBYRNE or visit Razoyo.com to learn more about their services.

Listen to more conversations about the latest AI trends here