Talk Commerce Talk Commerce
eTail West 2026
Past Event

Talk Commerce
at eTail West

We're on the ground at eTail Palm Springs doing in-person interviews with the brightest minds in e-commerce. Want to be part of the conversation?

Took place
February 23-26, 2026
Location
JW Marriott Desert Springs, Palm Springs, CA
Recorded by
Brent Peterson

Featured Session

Fireside Chat · Track 1 · Customer Retention & CRM
Wednesday, February 25th · 2:40 PM - 3:00 PM

Loyalty in the Palm of Their Hand: Maximizing Engagement Through Apps, Cards, & Beyond

Loyalty is no longer just about transactions. It's about meeting consumers where they are and creating ongoing engagement across every touchpoint. With mobile apps, digital wallets, and loyalty cards evolving into powerful engagement hubs, brands have more tools than ever to stay connected in the palm of a customer's hand.

  • Building out loyalty triggers at different points of the customer's journey
  • Allowing customers to access loyalty programs or rewards in different ways
  • Measuring how these different platforms are used and updating what is provided on each
Sam Buckingham

Global Digital Product & Site Experience Director, KEEN Footwear

Brent Peterson

Host & Moderator, Talk Commerce

Watch the Interviews

1 conversation from the show floor.

Isaac Morey

Isaac Morey's Favorite Interviews from eTail Palm Springs: A Compilation of the Best Conversations on the Show Floor

Isaac Morey hit the show floor at eTail Palm Springs to record his favorite conversations for Talk Commerce — from Scott Osmond's...

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