Talk Commerce
at eTail West
We're on the ground at eTail Palm Springs doing in-person interviews with the brightest minds in e-commerce. Want to be part of the conversation?
- Took place
- February 23-26, 2026
- Location
- JW Marriott Desert Springs, Palm Springs, CA
- Recorded by
- Brent Peterson
Featured Session
Wednesday, February 25th • 2:40 PM - 3:00 PM
Loyalty in the Palm of Their Hand: Maximizing Engagement Through Apps, Cards, & Beyond
Loyalty is no longer just about transactions. It's about meeting consumers where they are and creating ongoing engagement across every touchpoint. With mobile apps, digital wallets, and loyalty cards evolving into powerful engagement hubs, brands have more tools than ever to stay connected in the palm of a customer's hand.
- Building out loyalty triggers at different points of the customer's journey
- Allowing customers to access loyalty programs or rewards in different ways
- Measuring how these different platforms are used and updating what is provided on each
Sam Buckingham
Global Digital Product & Site Experience Director
KEEN Footwear
Brent Peterson
Host & Moderator
Talk Commerce
Book Your Interview
Whether you're a brand, platform, or agency, we want to hear your story. Fill out the form below and we'll schedule a time to meet at eTail.