Your client is spending $50K
on a booth.
We make sure they leave
with more than badge scans.
Podcast placements, conference video production, original research, and community activations. One partner for the full commerce media stack.
Episodes Produced
LinkedIn Followers
Runners at Peak (Big Dam Run)
Events Per Year
Years in Commerce Events
The problem with conference ROI
Your client flies in a team, ships booth materials, pays for sponsorship, and spends three days on a show floor. They come home with a box of badge scans and a vague plan to "follow up."
No video. No content. No professional interviews. No social assets. Nothing that works for the next three months. The booth cost $50K and produced a spreadsheet.
We fix that. Talk Commerce and Content Cucumber turn conference presence into a content library that keeps working long after the show floor closes.
What We Offer PR Firms
Four service categories that cover every stage, from pre-event research to post-event distribution.
Media Placements
Guaranteed podcast placement on Talk Commerce. Your client sits down with Brent Peterson for a 20-30 minute conversation that becomes a full media package.
- Dedicated podcast episode
- Video shared with your client
- 12 long-form LinkedIn posts over 3 months
- Long-form YouTube video
- Instagram promo + blog post
- Newsletter to 4,000+ subscribers
Conference Video Production
We set up at your client's booth and capture everything. Professional interviews, customer testimonials, product demos, and behind-the-scenes content.
- Booth interviews with team, customers, prospects
- Vertical + horizontal cuts for every platform
- Highlight reel + raw footage included
- Post-event email drip campaign
- 3 months of social distribution
- SEO/AEO blog articles from interviews
Research & White Papers
Original research and thought leadership content produced by Content Cucumber's deep-research writers. Data-driven content that journalists cite and prospects download.
- Industry research reports and trend analysis
- White papers for lead generation
- Competitive landscape analysis
- "State of" reports (platform, vertical, market)
- Benchmark data and case studies
- Speaker prep and talking points
Community Activations
We've been part of the commerce event circuit for over a decade. From the Big Dam Run at Magento Imagine (300+ runners at peak) to podcast recording lounges, we know how to build community around your client's brand.
- Pre-conference running groups (sponsored)
- Podcast recording lounge at your booth
- Commerce roundtable discussions (10-15 people)
- Live social posting during the event
- Video booth (attendee-generated content)
- Evening events and networking activations
The Big Dam Run
From 2012 to 2019, Brent Peterson organized the Big Dam Run at Magento Imagine in Las Vegas. What started as a small group jog became a signature event, peaking at 300+ runners from the commerce community.
Attendees still talk about it. Not the keynotes. Not the booth demos. The run. That's the power of community activation. People remember experiences, not exhibitor badges.
We bring that same energy to every event we attend. Pre-conference running groups, networking activations, and community moments that your client's brand gets attached to.
Years Running
Peak Runners
Start Time
Dam (the route)
How We Work With PR Firms
From first call to three months of content.
Tell us about your client
What's the story? What events are they attending? What does success look like? We build a custom plan around your client's goals, not a one-size-fits-all package.
We produce the content
Podcast interviews, conference video, research reports, running events. We handle production so your team can focus on strategy and client relationships.
Three months of distribution
Every interview, every video, every research piece gets distributed across Talk Commerce's network. LinkedIn, YouTube, podcast platforms, newsletter, blog. Your client's message reaches decision-makers for months, not minutes.
You get the full media kit
Video files, social assets, blog posts, analytics. Everything your client needs for their own channels and everything you need to show ROI. One interview becomes a quarter of content.
Why Talk Commerce
We're not a media company that shows up at conferences. We're a conference community that produces media.
14 years on the circuit
Brent has been attending, speaking at, and producing content at commerce events since 2012. The community knows us. That credibility transfers to your client.
Full-stack content
Podcast, video, blog, social, email, research. We produce everything. You don't need to hire five vendors. Send us your client and we handle the rest.
Real audience, real reach
30K LinkedIn followers, 4,000+ newsletter subscribers, podcast listeners on every platform. These are e-commerce decision-makers, not vanity metrics.
Where We'll Be Next
Book your client into these upcoming events.
Send Us Your Client
Tell us about your client and the events they're attending. We'll put together a custom plan.