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Running community group photo at a night run event

Running Commerce Podcast

Connecting the specialty running industry through conversation.

Running Commerce is a podcast series that connects the people building the specialty running industry. From the brands making the shoes to the stores fitting them, from the technology powering race day to the coaches shaping the next generation of runners.

Hosted by Brent Peterson, each episode brings real conversations with the founders, retailers, and innovators who live and breathe the running world. No scripts. No sales pitches. Just honest conversations about what it takes to build, grow, and compete in the specialty running space.

Who We Talk To

  • Running brand founders and executives building shoes, apparel, and gear
  • Specialty running retailers who know their communities and their customers
  • Race directors and event organizers creating experiences for runners
  • Technology and service providers powering the running industry
  • Coaches and athletes shaping the culture of the sport

What We Cover

  • Building and scaling running brands
  • Specialty retail in a direct-to-consumer world
  • Race technology and event management
  • Community building around running
  • The intersection of running culture and commerce
  • Supply chain and manufacturing for athletic products
  • Marketing and storytelling in the running space

Be a Guest on Running Commerce

If you're building something in the running world, we want to hear your story. Sign up below and we'll be in touch to schedule your episode.

Frequently Asked Questions

Common questions about Talk Commerce

What is Running Commerce?
Running Commerce is a podcast series within Talk Commerce focused on the specialty running industry. We interview brand founders, specialty retailers, race directors, and the vendors and technology providers that power the running world.
How is Running Commerce different from Talk Commerce?
Talk Commerce covers e-commerce broadly. Running Commerce goes deep on the specialty running and athletic industry, from shoe brands and apparel companies to local running stores and race technology.
Who should be a guest on Running Commerce?
Anyone building, selling, or innovating in the running space. Brand founders, specialty retail owners, race directors, running tech companies, coaches, and industry vendors. If you're shaping the future of running, we want to talk to you.
How long is a typical episode?
Episodes run 20 to 30 minutes. Focused conversations packed with insights you can listen to on your next run.
Where can I listen?
Running Commerce episodes are available on Apple Podcasts, Spotify, YouTube, and everywhere podcasts are found as part of the Talk Commerce feed.