Digital Advertising Archives

MobileFuse and ID5 Forge Strategic Partnership Revolutionizing Addressable Advertising

November 20, 2024November 14, 2024 susanmakolea

New York, November 13, 2024 – The digital advertising landscape is undergoing a significant transformation, driven by evolving privacy regulations and the decline of third-party cookies. In this dynamic environment, MobileFuse, a leading in-app, connected TV (CTV), and digital out-of-home (DOOH) advertising platform, has announced a strategic partnership with ID5, …

Transforming Digital Advertising: Less Is More and Relevance Is Key

November 16, 2023 Brent W. Peterson

As consumer behaviors evolve, the digital advertising strategies of retail brands must adapt. Quality, not quantity, should be of prime concern and focusing on fewer but highly relevant ads holds better promise for effective targeting.