Isaac
All posts by Isaac.
The Death of the IVR with Michael Klein of Talkdesk
Talkdesk director of industry marketing Michael Klein on what natural language processing did to the phone tree, why he says a deployment cannot run a...
Computers Know When Computers Are Talking with Rotimi Kehinde of Kingdom Branding
Kingdom Branding founder Rotimi Kehinde on the line between AI-powered and AI-supported content, why he thinks content agencies folded and the work ca...
The Chair Does Not Exist Until You Click Checkout with Benjamin Spiegel of Polywood
Live from eTail Boston, Polywood Chief Digital Officer Benjamin Spiegel on just-in-time manufacturing across 150,000 SKU variations, why this is the b...
An Email That Knows It Is 97 Degrees in Atlanta with Aman Advani of Ministry of Supply
Live from eTail Boston, Ministry of Supply co-founder and CEO Aman Advani on running a vertically built brand on Shopify and Klaviyo, moving email fro...
Own What an AI Cannot Copy with Mark Stanley of Shopware
Live from Shopware Partner Day in Austin, Shopware CPTO Mark Stanley on data sovereignty as the moat worth protecting, why partners are moving from sh...
Same Candy in the Box No Matter Where You Buy with Laura Smith of Sweetwater
Live from eTail Boston, Sweetwater's Laura Smith on why the warehouse never learns which channel an order came from, and why Amazon is an opportunity...
In-Car Payments Are Gaining While Built-In Navigation Loses Ground
The Harris Poll's 2026 AutoTECHCAST study tracked 40 emerging vehicle technologies across 10,000 consumers. In-car payment systems and smart home inte...
AI as a Teammate Not a Party Trick with John Riewerts of Acoustic
Live from eTail Boston, Acoustic's John Riewerts breaks marketing down to four pillars and explains why a marketing AI that only answers questions is...
Business Complexity Does Not Go Away with Mike Heilig of Binary Anvil
Binary Anvil's Mike Heilig on why moving to SaaS relocates complexity rather than removing it, what decoupling the front end did to upgrade costs, and...
Jamloop’s 70-30 Blueprint Puts Streaming TV at the Center of the Media Plan
Live from eTail Boston, Jamloop founder and CEO Leif Welch explains why brands pouring budget into search and social need connected TV to create the d...
Money Maxing with Jeff Wender of Minty
Jeff Wender, CRO of Minty, on money maxing, the 95% of shoppers who leave without buying, and the 78% who say they will use AI this holiday season.
Personalization Before the First Click with Sidd Motwani of Malachyte
Sidd Motwani, co-founder and CEO of Malachyte, on user vectors, personalizing before the first click, and bringing Spotify grade recommendation infras...