Brent Peterson sits down with Namrata Sangani, a seasoned e-commerce professional who has spent over a decade working in the Magento ecosystem. Now serving as the QA & Triage Champion for Hyva, Namrata shares her journey from working behind the scenes in Surat, India, to becoming a recognized voice in the global Adobe Commerce community. The conversation covers everything from LinkedIn visibility strategies to the future of Magento, the growing adoption of Hyva, and an exciting new initiative aimed at empowering women in e-commerce.
Key Takeaways
- Visibility matters more than you think. Namrata’s decision to start sharing her expertise on LinkedIn directly led to her selection as an Adobe Commerce Champion and her role at Hyva.
- Engagement beats pitching every time. Cold direct messages and sales pitches on LinkedIn rarely work. Building genuine connections through content and conversation opens far more doors.
- Hyva is changing the Magento game. With approximately 6,500 sites running on Hyva and 30% of open-source downloads coming from India, the platform’s growth trajectory continues to climb.
- Learning Hyva is approachable for Magento developers. Developers who sharpen their skills in Tailwind CSS and Alpine.js can transition to Hyva development with relative ease.
- Women in e-commerce need more representation. Namrata is launching an initiative at Meet Magento India to encourage more women to attend events, network, and share their expertise.
About Namrata Sangani
Namrata Sangani brings 12 years of hands-on experience in the Magento ecosystem to her current role as QA Champion at Hyva. Based in Gujarat, India, she has worked extensively in product development, leading teams focused on building upgrade-proof, performance-driven e-commerce solutions on Magento Open Source. Her dedication to best practices and quality standards caught the attention of both Adobe and Hyva. She was selected as one of only 29 Adobe E-Commerce Champions globally and became the first team member hired by Hyva from outside Europe. She is now channeling her energy into leadership development and community building, particularly for women in the e-commerce industry.
Episode Summary
Namrata describes how her career in e-commerce began entirely on the Magento Open Source side. For six years, she worked at a product development company where her primary responsibility involved reviewing pull requests and ensuring that code followed Magento best practices. “My major role was on checking the people’s PR and getting them converted to the best Magento practices and standards so that it is upgrade proof and future ready,” she explained.
Despite holding deep technical knowledge, Namrata realized that nobody outside her immediate circle knew about her expertise. That changed when she attended Meet Magento India 2025 and started posting networking photos on LinkedIn. The engagement surprised her, and it sparked a habit of regularly sharing e-commerce tips, front-end tricks, and personal updates. She found that blending professional and personal content resonated with her audience because people appreciated seeing a genuine work-life balance.
Namrata was candid about learning LinkedIn engagement the hard way. She admitted that in the early days, she made the mistake of sending cold pitches to new connections. “People don’t like to talk with you directly on the part,” she noted. Over time, she understood that building trust through consistent, valuable content had to come first. Brent echoed this sentiment, sharing his own frustration with receiving automated sales messages immediately after accepting connection requests.
The discussion then shifted to Hyva and its impact on the Magento ecosystem. Namrata described Hyva as a truly revolutionary product with a growth graph that has only gone up over the past five years. She highlighted that Hyva’s decision to make the Hyva theme open source removed a significant barrier for developers who previously could not access the platform without their agency purchasing a license. She also pointed out that some clients who were considering a move to Shopify were convinced to stay on Magento after seeing the performance results Hyva delivered.
When it came to quality, Namrata spoke highly of the product standards at Hyva. She credited the leadership of Vinai Kopp, Willem Wigman, and John Hughes for maintaining a rigorous approach to every single change. On her own growth, she shared that she recently started learning Hyva theme and Hyva CMS to better support the community through GitLab issues and Slack channels.
Looking ahead, Namrata expressed optimism about the future of Magento and Adobe Commerce. She observed that Adobe appears to be focusing more on supporting products like Adobe App Builder and cloud services, while the open-source community has stepped up with contributions to Magento Open Source. For developers who have struggled to find work in recent years, she suggested that adding Hyva skills to their existing Magento expertise could significantly improve their job prospects.
Namrata wrapped up the conversation by sharing her excitement about an initiative she’s launching at Meet Magento India, where she’s working to get more women involved in e-commerce events, help them grow their networks, and inspire them to put their expertise out there.
Final Thoughts
This is the message: technical skill alone will not build a career. Visibility, community engagement, and a willingness to share knowledge publicly can transform professional trajectories in ways that remain unplanned yet profoundly impactful. Namrata Sangani’s story is proof that stepping out of the background and into the conversation can lead to championship-level opportunities. So the real question is, are you ready to put your own expertise on full display and champion your place in the e-commerce community?
Connect with Namrata on LinkedIn https://www.linkedin.com/in/namratasangani/
This has been produced in cooperation with Content Cucumber
https://www.contentcucumber.com/
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