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Custom
Podcast Series

A multi-episode narrative carried by different voices from your team, with editorial support tying it into one story and an amplification stack that keeps working long after the last episode airs.

What's Included

  • Editorial planning call up front to lock the arc, the thesis, and which voice carries which episode
  • Editorial support across every episode so the series reads as one story, not separate interviews
  • 30-minute pre-episode strategy call with each speaker
  • Multiple full-length episodes (30 to 45 minutes each), recorded remotely via Riverside
  • Full audio production: editing, leveling, intro and outro
  • Distribution across Apple Podcasts, Spotify, Amazon Music, and 10+ additional platforms
  • 6 short-form social clips per episode, formatted for LinkedIn and X
  • You keep the video file and all clips for every episode, to reuse on your own channels
  • A dedicated series landing page, one hub for the full series
  • Cross-promotion on Content in Commerce (LinkedIn Live)
  • 6-post LinkedIn promo cadence across the release window, from Brent Peterson's account
  • Dedicated feature in The Agentic Commerce Guy newsletter
  • Dedicated feature in the monthly Talk Commerce newsletter
  • Performance report at series close: impressions, landing page traffic, open rates, and clip performance

Why a Series, Not One Episode

A single standalone episode produces one asset. A series produces a narrative: owned short-form clips, a permanent landing page, newsletter features, a multi-post LinkedIn cadence, and a performance report, all pointed at a concentrated retail and ecommerce audience.

The podcast is the source material. LinkedIn, the newsletters, and the short-form clips are where your buyers and investors actually encounter the story. The editorial through-line is what makes the episodes read as one argument instead of three disconnected interviews.

How It Works

  1. Editorial planning call. We lock the arc, the thesis, the number of episodes, and which voice carries which episode.
  2. Pre-episode strategy calls. A 30-minute call with each speaker to shape that specific conversation.
  3. Record and produce. Each episode is recorded remotely, then fully produced and distributed across the Talk Commerce feed and the full amplification stack.
  4. Series close. A dedicated landing page holds the full series, and a performance report lands after the final episode.
Custom

Custom Series

Scoped to your story

Let's talk

A single scoped engagement fee, set after we shape the arc, the episode count, and the speakers with you. Premium, not off-the-shelf.

We scope every series individually.

Your Reach

Every series is amplified across the full Talk Commerce owned-channel network.

Brent Peterson LinkedIn 33,000 followers
Content Cucumber Newsletter 12,000 subscribers
Brent Peterson X 7,000 followers
The Agentic Commerce Guy newsletter 4,000 subscribers
Content Cucumber LinkedIn 3,000 followers
Talk Commerce newsletter 2,000 subscribers
Combined owned-channel reach ~61,000

Concentrated ecommerce, retail-tech, and platform-leader decision-makers. The podcast distributes to Apple Podcasts, Spotify, Amazon Music, and 10+ additional platforms. See the full reach breakdown.

Frequently Asked Questions

Common questions about Talk Commerce

How is a custom series different from a single sponsored episode?
A single episode is one conversation and one release. A custom series is a multi-episode narrative carried by different voices from your team, with editorial support shaping a cohesive story across episodes. It produces a body of owned assets, a permanent landing page, and a sustained promotion cadence rather than a single content drop.
How many episodes are in a custom series?
Typically two to three episodes, structured as one arc. A common shape is a thought-leadership opener, a product-adjacent proof episode, and a customer or second internal voice to close. We scope the exact arc with you on the editorial planning call.
Who speaks on the episodes?
Different voices from your team. Each episode has its own speaker and its own angle. The editorial through-line is what ties them into one series.
What assets do we keep?
You keep the video file and all short-form clips for every episode. You reuse them on your own LinkedIn, in sales decks, on your site, and for investor or partner updates. The amplification continues past the release window because you own the assets.
How long does a series take?
A typical series fits an 8 to 12 week window. Lead time from contract to first episode live is roughly three to four weeks, and the full series completes inside the window. We map the milestones with you at kickoff.
How is it priced?
A custom series is a single scoped engagement fee, set after we shape the arc, the number of episodes, and the speakers with you. It is a premium engagement, not an off-the-shelf package. Tell us what you have in mind and we will scope it.