Brent W. Peterson
All posts by Brent W. Peterson.
An Email That Knows It Is 97 Degrees in Atlanta with Aman Advani of Ministry of Supply
Live from eTail Boston, Ministry of Supply co-founder and CEO Aman Advani on running a vertically built brand on Shopify and Klaviyo, moving email fro...
Own What an AI Cannot Copy with Mark Stanley of Shopware
Live from Shopware Partner Day in Austin, Shopware CPTO Mark Stanley on data sovereignty as the moat worth protecting, why partners are moving from sh...
Same Candy in the Box No Matter Where You Buy with Laura Smith of Sweetwater
Live from eTail Boston, Sweetwater's Laura Smith on why the warehouse never learns which channel an order came from, and why Amazon is an opportunity...
In-Car Payments Are Gaining While Built-In Navigation Loses Ground
The Harris Poll's 2026 AutoTECHCAST study tracked 40 emerging vehicle technologies across 10,000 consumers. In-car payment systems and smart home inte...
AI as a Teammate Not a Party Trick with John Riewerts of Acoustic
Live from eTail Boston, Acoustic's John Riewerts breaks marketing down to four pillars and explains why a marketing AI that only answers questions is...
Business Complexity Does Not Go Away with Mike Heilig of Binary Anvil
Binary Anvil's Mike Heilig on why moving to SaaS relocates complexity rather than removing it, what decoupling the front end did to upgrade costs, and...
Jamloop’s 70-30 Blueprint Puts Streaming TV at the Center of the Media Plan
Live from eTail Boston, Jamloop founder and CEO Leif Welch explains why brands pouring budget into search and social need connected TV to create the d...
Money Maxing with Jeff Wender of Minty
Jeff Wender, CRO of Minty, on money maxing, the 95% of shoppers who leave without buying, and the 78% who say they will use AI this holiday season.
Personalization Before the First Click with Sidd Motwani of Malachyte
Sidd Motwani, co-founder and CEO of Malachyte, on user vectors, personalizing before the first click, and bringing Spotify grade recommendation infras...
Shoppers Using Cashback Tools Plan to Spend 30% More This Holiday Season
Minty's new Smart Shopper Study finds 54% of holiday shoppers plan to buy with AI and 67% plan to use cashback apps. The shoppers hunting hardest for...
Protecting Profitability in the Age of AI Shopping Agents with Jeff Otto of Riskified
Riskified CMO Jeff Otto joins Brent on Talk Commerce to unpack how artificial intelligence, identity graph technology, and merchant-owned AI experienc...
Kate Farms Ran 800 Variations to Get One Flavor Right with Catherine Hayden
Catherine Hayden, CMO of Kate Farms, on the 800-variation flavor, the Here for the Champions campaign, and where AI is allowed to touch the work.