Articles & Podcast Episodes

Changing the Face of the Marketing Industry with Kelli Williams

Are you a fearless leader? Do you shy away from hard conversations or dive headlong into them? We interview Kelli Williams, who recently took on the Interim CEO role at The BrandLab in Minneapolis. She is changing the face of marketing one person at a time.

Some of the work they do at Brand Labs is what they call fearless work, and it’s all about having fearless conversations. It’s about having conversations that you just started by saying,

“You know what, I have some blind spots. I have some areas of opportunity to learn more to bring additional diverse thinking and to understand areas of bias or areas that I may not be comfortable with so that I can, as a business leader, create opportunities to have conversations and to create safe environments for all people on my team.”

What’s so special about BigCommerce and GraphQL?

To remain relevant in an increasingly digital world, e-commerce must adopt scalable, fast, and cost-effective technologies. That’s where GraphQL comes in. This blog post will explore why GraphQL will be a game changer for BigCommerce in 2023, how GraphQL can help drive sales and customer engagement within your app, and how it can enhance customer service experiences within your site or app.

10 Reasons why Brand Collaborations Fail.

Some brand x brand collaborations make perfect sense. But for everyone that takes off, it seems like there’s another that falls flat. Why is that? Some would say it’s because the brands are mismatched, but we think there might be something more to it. Join us as we take a closer look at why brand collaborations fail – and how you can avoid them.

What Is An NFT? Non-Fungible Tokens Explained.

It’s no secret that the world is moving online, and with that change comes exciting new possibilities for digital collectibles. From virtual art to crypto-based assets, the possibilities are endless. One of the most exciting new developments in the digital collectible space is the emergence of Non-Fungible Tokens (NFTs). 

The Secret Sauce for Improving Customer Experience – Back Office Operations with Allie Kern

Good customer experience is a top priority for any business. It’s the key to driving customer loyalty, acquiring new customers, and, ultimately, improving bottom-line results.

But many businesses overlook that the secret to excellent customer experience lies in back-office operations. By investing in back-office operations and ensuring they are running smoothly, businesses can ensure that customers have a seamless, enjoyable experience – and reap the rewards that come with it.

With the right back-office operations strategy, businesses can create a more connected customer experience, drive customer loyalty, and increase sales. Let’s explore how back-office operations can be used to improve customer experience.

We interview Allie Kern with BrightPearl who helps us understand how an ERP solution like BrightPearl can improve your customer experience.

Learn more about ERP here: What is ERP (Enterprise Resource Planning): What It Is and How It Works

What is an ERP

Fully integrated ecommerce platforms provide many benefits for businesses in 2023 and beyond. Top 10 benefits of using a fully integrated ecommerce platform.

Fully integrated ecommerce platforms provide many benefits for businesses, such as increased customer satisfaction, improved convenience, and reduced operating costs. This blog post will look at the top 10 benefits of using a fully integrated ecommerce platform to help your business succeed.

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