Articles & Podcast Episodes

Talk-Commerce Eboni Ryan

Retail Media Networks: The Future of B2B Advertising in a B2C World with Eboni Ryan

In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the broader brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.

Digital Marketing & AI with Twibi’s Brenton Thomas

In this episode of Talk Commerce, Brent Peterson is joined by Brenton Thomas, CEO and co-founder of Twibi, a digital marketing agency focusing on Google, Facebook, and LinkedIn ads. Brenton shares his insights on the importance of revenue and return on ad spend, and the potential pitfalls of focusing too much on impressions and clicks. He also discusses the changes in Google’s ad platform, the shift towards AI, and how automation is shaping the future of digital marketing. Plus, Brenton shares his thoughts on the efficacy of SEO and organic traffic growth.

Discovering the Benefits of Cricket Flour and Cricket Protein from Chitin

Recently, chitin has become a popular ingredient in cricket flour and cricket protein products. Cricket flour and cricket protein are gaining traction in the health and nutrition industry as they offer many nutritional benefits. Cricket flour and cricket protein are derived from chitin, a naturally occurring biopolymer found in the exoskeletons of arthropods. This material has been found to contain essential nutrients such as protein, Vitamin B12, and zinc, making them an ideal addition to any healthy diet.

The tremendous potential of cricket flour and cricket protein lies in their high nutritive value, as well as their sustainability and environmental suitability. Chitin is abundant and can be sourced from a variety of sources such as seafood processing waste, and can be used to produce a wide range of nutritious products. These products are a great way to get your daily dose of nutrients without having to worry about your carbon footprint or depleting natural resources.

So, if you’re looking for a new source of nutrition and sustainable energy, then cricket flour and cricket protein from chitin might just be the answer. In this blog post, you will discover the benefits of cricket flour and cricket protein from chitin, and how they could be beneficial to you. So keep reading to learn more!

D2C Disruptors: Unleashing Innovation with DJ of Dotkonnekt

In today’s episode, Brent is joined by Dhiraj Jain, a D2C tech entrepreneur and bogey golfer, but everyone calls him DJ. With over 20 years of global tech experience in the Retail & Consumer Goods industry, DJ took the bold step of launching dotkonnekt right in the middle of the pandemic in 2020.

Driven by a strong conviction that D2C and Retail would not only bounce back but experience unprecedented growth due to the irreversible digital adoption, DJ is passionately building a full stack growth ecosystem to turbo-charge global scaling for innovative brands in this Decade of D2C.

DJ believes in the power of storytelling and solving customers’ spoken and unspoken needs by connecting the dots of process and technology. Through collaborative disruption, he creates innovative solutions that change the game for D2C businesses.

Get ready for an insightful conversation as Brent and DJ discuss the fascinating journey of dotkonnekt, the future of D2C, and the power of collaborative disruption. Let’s dive into the world of Talk Commerce

https://dotkonnekt.com/
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