E-commerce

Nicole Goldberg

SIMKHAI is Bridging the Digital-Physical Gap in Luxury Fashion

The Evolution of a Luxury Powerhouse

When I sat down with Nicole Goldberg, Director of E-commerce at SIMKHAI, and Madeleine Anderson, Partner Manager at Endear, for our special eTail West edition of Talk Commerce, I was immediately struck by the brand’s remarkable journey. From its humble beginnings as a wholesale business 15 years ago to its current status as a digital-forward luxury fashion house, SIMKHAI’s evolution reflects the changing landscape of luxury retail.

Building a Digital Presence While Maintaining Personal Touch

“Our clothes really grow and fit with your different times in life,” Nicole shared during our conversation. What fascinates me about SIMKHAI’s approach is their ability to cater to a remarkably broad demographic, serving customers from 20 to 65 years old. This diversity presents unique challenges in the digital space, particularly when it comes to maintaining the personal touch that luxury shoppers expect.

The Technology Revolution at SIMKHAI

During our discussion, Nicole revealed several exciting technological initiatives that are reshaping the SIMKHAI shopping experience:

  1. AI-Powered Fitting Technology: The brand is partnering with Laws of Motion to launch an innovative fit tool later this year, addressing one of online luxury fashion’s biggest challenges.
  2. Smart Merchandising: Implementing AI solutions to enhance search functionality and personalization while maintaining the human element crucial to luxury service.
  3. Video Integration: Showcasing the craftsmanship and movement of garments through sophisticated video content throughout the digital experience.

Clienteling in the Digital Age

A significant part of our conversation centered around clienteling, with valuable insights from both Nicole and Madeleine. SIMKHAI currently utilizes Endear’s platform for their retail store clienteling, enabling direct communication with customers. As Madeleine pointed out during our discussion, the challenge lies in extending this personal touch to online-only shoppers. This collaboration between SIMKHAI and Endear exemplifies how luxury brands can leverage technology to maintain intimate customer relationships across all channels.

Balancing AI and Human Touch

What really impressed me during our conversation was SIMKHAI’s thoughtful approach to technology integration. As Nicole explained, they’re careful to maintain that crucial balance between convenience and personal service. “A sixty-year-old woman isn’t going to want an AI bot telling her what to wear,” Nicole noted, highlighting the brand’s understanding of their diverse customer base.

The Future of Luxury Digital Retail

SIMKHAI’s expansion into new territories – including menswear and accessories – while maintaining their commitment to personalized service showcases their forward-thinking approach. Their success in bridging the gap between wholesale and D2C, while building a robust digital presence, serves as a blueprint for luxury brands in the digital age.

Looking Ahead

As our conversation wrapped up, Nicole’s excitement about SIMKHAI’s Spring collection was palpable. The brand’s continued innovation in both fashion and technology promises an exciting future for luxury retail.

From my perspective as host of Talk Commerce, SIMKHAI’s journey represents a masterclass in digital transformation while maintaining the essence of luxury service. Their approach to integrating technology without losing the personal touch that luxury customers expect is something all retailers can learn from.

Visit SIMKHAI.com to explore their latest collections, including their stunning Spring lineup featuring the new Gingham collection and much-anticipated Pliissé collection.

Want to hear more insights from Nicole and other industry leaders? Subscribe to Talk Commerce wherever you get your podcasts.

Learn more about what merchants are focusing on here.

True Classic Combines AI Innovation with the Human Touch in Customer Experience

In this engaging episode of Talk Commerce, I had the pleasure of speaking with Jordan Gesky, Senior Customer Experience Manager at True Classic. With her extensive experience overseeing customer service operations and the entire customer journey, Jordan offered valuable insights into how this growing men’s apparel brand is embracing technology while maintaining authentic customer connections.

The Evolution of Customer Experience in E-commerce

Jordan shared how True Classic has transformed their post-purchase journey into a revenue-generating opportunity. Through their partnership with Parcel Labs, they’ve created customized landing pages that showcase new products and membership benefits to customers tracking their orders. It’s a smart approach that turns a routine tracking check into a potential sales opportunity.

Embracing AI While Maintaining the Human Element

One of the most fascinating aspects of our discussion was True Classic’s approach to AI integration. As Jordan pointed out, AI isn’t about replacing human agents but rather enhancing their capabilities. Their chatbot, cleverly named “Crew” (a play on crew neck t-shirts), handles basic queries while allowing human agents to focus on more complex customer needs.

True Classic’s Growth Journey and Future Vision

Having been one of the first ten employees at True Classic, Jordan offered a unique perspective on the company’s growth. What started as a focused men’s apparel brand has now expanded to multiple retail locations across Chicago, Arizona, and Florida. The brand is eyeing expansion into women’s and children’s wear, driven by consistent customer demand.

Multichannel Presence and Future Opportunities

True Classic has established a strong presence across various channels, including:

  • Physical retail stores in major cities
  • Online presence through their website
  • Partnerships with major retailers like Target
  • Sam’s Club and Walmart online presence
  • Upcoming expansion into TikTok Shop for 2025

Wrapping Up

As we wrapped up our conversation, it became clear that True Classic’s success stems from their ability to balance technological innovation with genuine customer connection. Jordan’s insights demonstrate how modern e-commerce brands can leverage AI while maintaining the personal touch that customers value.

Want to hear more about True Classic’s journey and Jordan’s insights? Listen to the full episode of Talk Commerce for more detailed discussions about e-commerce innovation and customer experience strategies.

Find more episodes about customer experience here

Hey Bamboo: Revolutionizing Sustainable Paper Products with Joslyn Faust

The pandemic sparked countless entrepreneurial journeys, but few are as unique as Joslyn Faust‘s transition from tech marketing executive to sustainable paper products innovator. In my recent Talk Commerce podcast episode, I sat down with Joslyn, the founder of Hey Bamboo, to discuss how she’s revolutionizing an industry that affects everyone’s daily life.

The Pandemic Paper Problem

During our conversation, Joslyn shared how the toilet paper shortage of 2020 opened her eyes to some shocking statistics. “27,000 trees are cut down every day just for toilet paper,” she revealed. This revelation, combined with her teenagers’ brutally honest feedback about existing sustainable alternatives, inspired her to create something better.

Why Bamboo Makes Perfect Sense

One of the most fascinating parts of our discussion was learning about bamboo’s superiority as a raw material. As Joslyn explained, “Bamboo can grow up to three feet a day, and it’s ready to harvest in just 45 days.” What really caught my attention was learning that bamboo is actually stronger than steel and more absorbent than wood, making it an ideal material for paper products.

Innovation in Sustainability

Hey Bamboo isn’t just about the product – it’s about rethinking the entire approach to sustainable paper goods. Joslyn’s commitment to sustainability extends to every aspect of the business:

  • Zero-waste packaging using thin paper wrap
  • Soy-based inks for recyclability
  • Bamboo cores in every roll
  • Unbleached paper products (because who needs bleached toilet paper?)

Breaking Into the Market

What impressed me most about Joslyn’s approach was her keen understanding of her market. Rather than focusing solely on environmental messaging, she recognized that customers wanted both sustainability AND quality. “People don’t really want to give up the quality they’re used to,” she noted during our chat.

The Future of Hey Bamboo

The brand is already making waves on Amazon and is expanding into paper towels and facial tissues. Joslyn’s vision for retail presence, particularly in natural grocery stores like Whole Foods and Sprouts, shows promising potential for growth.

Final Thoughts

As someone who’s interviewed countless entrepreneurs, what stands out about Joslyn’s story is how she’s taken something as ordinary as toilet paper and transformed it into an opportunity for meaningful environmental impact. Hey Bamboo demonstrates that sustainability doesn’t have to mean sacrifice – sometimes it can actually mean improvement.

Find more conversations for and about merchants here

Nfinite Transforms Retail Product Imagery with VXP™ Platform

Nfinite launches its innovative Visual Experience Platform (VXP™), enabling retailers to streamline product visualization through AI-powered technology that converts basic product images into high-quality visual content at scale, revolutionizing e-commerce imagery production.

Behind the Curtain of AI in eCommerce – Why Good Data is the Key to Staying Competitive

In a recent episode of Talk Commerce, I had the pleasure of sitting down with Rochelle Thielen, CEO of Traject Data, to explore the transformative impact of retail data automation on the industry. While conversations about AI dominate headlines, our discussion revealed that the true revolution lies in how automated data collection and analysis are powering these solutions.

The Scale of Retail Data Automation Today

During our conversation, Rochelle revealed some staggering numbers about data collection in modern retail. “When we’re talking about quantity, we’re looking at 100 million data points per day for some enterprise users,” she explained. This massive scale of data collection is what’s enabling the sophisticated AI solutions we’re seeing in retail today.

As someone who’s been in the e-commerce space for years, I was particularly impressed by how this data is being put to practical use. The sheer volume of information being processed is mind-boggling, but it’s the application that really matters.

Real-Time Decision Making in Retail

One of the most fascinating insights Rochelle shared was about the importance of real-time data. “If you’re more than 24 hours old on data, you’re pretty far behind,” she noted. This is particularly crucial for:

  • Dynamic pricing strategies
  • Inventory management
  • Customer experience personalization
  • Competitive analysis

The Human Element in AI Implementation

Something I strongly agree with, and Rochelle emphasized, is the continued importance of human oversight in AI systems. She stressed that “humans are still controlling what the AI is doing,” with teams regularly verifying data samples to ensure accuracy. This human-in-the-loop approach is crucial for maintaining quality and preventing potential pricing or decision-making errors.

Transparency in AI Customer Service

We had an interesting discussion about chatbots and AI-powered customer service. Rochelle made a compelling point about transparency: “You need to be transparent. People don’t negatively look at interfacing with a bot as long as the bot is equal to or better than the human.” This approach to honest AI implementation is something I’ve always advocated for in e-commerce.

Looking Ahead: 2025 and Beyond

Looking to the future, Rochelle shared some exciting predictions. The focus is shifting toward true omnichannel experiences, with particular emphasis on:

  • Integration of social media data (including TikTok)
  • Enhanced visual and video data processing
  • Democratized access to AI tools for smaller retailers
  • Sophisticated fraud prevention systems

Real-World Applications

One of the most impressive examples Rochelle shared was how their data helps prevent fraud and unauthorized reselling. For small businesses, their systems can detect when purchased items are immediately listed for resale on platforms like eBay, helping protect inventory and brand value.

Final Thoughts

As we wrapped up our conversation, it became clear that we’re at an exciting intersection of big data, AI, and retail. What impressed me most about Traject Data’s approach is their focus on scalability and accessibility – making these powerful tools available to businesses of all sizes.

If you’d like to hear more insights from Rochelle and learn about the future of retail technology, I encourage you to listen to the full podcast episode. The rapid evolution of retail technology means there’s always more to learn and discuss.

Remember, whether you’re a major enterprise or a small retailer, understanding and leveraging data is no longer optional – it’s essential for staying competitive in today’s retail landscape.

Find more episodes about what’s on the forefront in retail innovation here

Simplifying the Magento Extension Experience with Ravi Mittal

In this enlightening episode of Talk Commerce, host Brent Peterson welcomes Ravi Mittal, CEO and founder of Rave Digital and owner of Aheadworks. With over 15 years of experience in the e-commerce industry, Ravi shares his vision for transforming how Magento extensions are licensed, sold, and managed. The conversation provides valuable insights into the current challenges facing the Magento ecosystem and proposed solutions to enhance the merchant experience.

Key Takeaways

  • The current Magento extension licensing model is overly complex with different pricing tiers for Open Source, Commerce, and Commerce Cloud
  • Merchants typically manage 70+ extensions from 6-7 different providers, creating significant subscription management challenges
  • Only 10-15% of extension sales currently flow through the Adobe Marketplace
  • The Magento extension market represents approximately $10 million in annual revenue
  • A unified billing system through Adobe Marketplace could benefit both merchants and extension providers
  • Usage-based pricing may be more appropriate than edition-based pricing for extensions

About Ravi Mittal

Ravi Mittal brings extensive technical expertise and business acumen to the Magento ecosystem. After leaving his role as an architect at IBM, he founded Rave Digital in 2008, transforming it from a software development shop into a full-service e-commerce agency. In 2019, he acquired Aheadworks, one of the most respected Magento extension providers with 57 extensions and four industry awards. Under his leadership, both companies leverage their combined strengths to deliver efficient e-commerce solutions to merchants worldwide.

Detailed Episode Summary

The discussion begins with Ravi explaining the fundamental challenges in the current Magento extension ecosystem. He highlights how extensions, typically used for around seven years, require constant updates to maintain compatibility with new versions and security patches. This ongoing maintenance necessitated the introduction of subscription models to sustain development efforts.

Ravi then addresses the complexity of the current licensing structure, where extensions often have different pricing tiers for Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud. He advocates for a simpler approach, suggesting a straightforward monthly or annual fee structure similar to other e-commerce platforms.

A significant pain point discussed is the fragmented purchasing and renewal process. With merchants managing dozens of extensions from multiple vendors, each with different billing cycles and renewal dates, the administrative burden becomes substantial. Ravi proposes centralizing this process through the Adobe Marketplace, suggesting that Adobe could play a crucial role in streamlining the entire ecosystem.

Personal Commentary and Analysis

The challenges identified by Ravi reflect broader issues in the Magento ecosystem. The current system’s complexity may be contributing to merchant frustration and potentially pushing some toward simpler alternatives like Shopify. The proposed solutions, particularly around unified billing and simplified licensing, could help Magento maintain its competitive edge in the e-commerce platform market.

Memorable Quotes

“It’s not a $300 you cannot get a lifetime license. It doesn’t make financial sense at all.” – Ravi Mittal

“We need to make it super easy for brands to do business with Magento community or Magento platform.” – Ravi Mittal

“Extensions will never go away even if they introduce App Builder.” – Ravi Mittal

Engaging the Audience

To learn more about these important developments in the Magento ecosystem, listeners are encouraged to attend Meet Magento Florida on February 5th and 6th, 2025 at the Hard Rock, Florida. The event features keynote speaker Chirag Nichar from Google and includes case studies from major brands like Helen of Troy, Henry Schein, and Nestle.

Final Thoughts

The transformation of Magento’s extension ecosystem represents a critical juncture for the platform’s future. By simplifying licensing models and centralizing management through the Adobe Marketplace, the community can create a more sustainable and user-friendly environment for merchants and developers alike. As Ravi aptly demonstrates, sometimes the key to extension success lies not in the code itself, but in how we manage and deliver it.

Listen to more episodes about the latest in digital ecommerce strategy

The Power of Video Commerce with Eitan Koter

In a recent Talk Commerce episode, I had the pleasure of sitting down with Eitan Koter, Co-CEO and Co-founder of Vimmi, to explore the revolutionary impact of video commerce on the e-commerce landscape. With video consuming over 82% of global internet traffic, understanding its role in driving sales has never been more crucial.

The Evolution of Video Commerce

Eitan shared fascinating insights about how video commerce is reshaping the retail landscape. Traditional e-commerce conversion rates have historically hovered around 2%, but with video commerce, particularly live and shoppable video content, businesses are seeing up to 10x improvement in these numbers.

As someone who’s spent years in the enterprise e-commerce space, I’ve witnessed firsthand how video has transformed from a nice-to-have feature to an essential tool for engagement and conversion.

Breaking Down the Barriers

One of the most compelling points Eitan made was about the accessibility of video commerce. While many businesses perceive video production as expensive and time-consuming, he emphasized that success doesn’t require professional production values:

  • Start with short-form videos
  • Use your smartphone
  • Focus on authenticity over perfection
  • Create consistent content
  • Address customer pain points

The Multi-Channel Approach

What particularly resonated with me was Vimmi’s approach to omnichannel video commerce. Their platform enables:

  • Simultaneous posting across social media platforms
  • Integration with e-commerce platforms
  • Live shopping capabilities
  • QR code integration for offline-to-online experiences

The Future of Social Commerce

Looking ahead to 2025, Eitan predicts continued growth in live shopping and shoppable video across various niches. With social commerce projected to reach $8 trillion by 2030, businesses need to start implementing video commerce strategies now.

Getting Started with Video Commerce

For those looking to dive into video commerce, Eitan recommends a strategic approach:

  1. Start with educational content
  2. Build trust through transparency
  3. Progress to product-focused content
  4. Leverage live events and shows
  5. Maintain consistent posting schedules

Key Takeaways for Businesses

As your podcast host and someone deeply involved in e-commerce, I can’t stress enough how crucial it is to embrace video commerce now. The platforms are ready, the consumers are engaged, and the technology is accessible.

For businesses interested in exploring video commerce, Vimmi offers a free-for-life package at vimmi.net, where you can experiment with live streaming and shoppable video features.

Connect with Eitan Koter on LinkedIn to learn more about video marketing and commerce strategies, or tune in to the full podcast episode for more detailed insights into the future of video commerce.

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Innovating ERP Solutions for Small Brands with Kyle Hency

Recently, I had the pleasure of tuning into an enlightening episode of the Talk Commerce podcast, where host Brent Peterson sat down with Kyle Hency, CEO of GoodDay Software. Their conversation shed light on the evolving landscape of e-commerce operations and the innovative solutions emerging to address these challenges.

From Chubbies to GoodDay: A Journey of Innovation

Kyle’s journey in the e-commerce space is nothing short of inspiring. As a co-founder of Chubbies, the wildly popular men’s apparel brand, he experienced firsthand the growing pains of scaling an online business. What started as a mission to create a brand that spoke authentically to young men soon turned into a crash course in operational complexity.

“We didn’t feel like the brands that were growing up around us were speaking authentically to us as men the way a beer brand might,” Kyle reflected, explaining the initial spark behind Chubbies. This focus on authenticity and community-building became a cornerstone of their success, but it also highlighted the operational challenges that come with rapid growth.

The Operational Hurdles of Modern E-commerce

As Chubbies expanded from a pure D2C model to include retail stores and wholesale partnerships, the team found themselves grappling with increasingly complex inventory management issues. Kyle shared how they eventually invested over a million dollars in custom software built on top of NetSuite to manage these challenges.

This experience was the catalyst for GoodDay Software. Kyle recognized that smaller brands faced similar hurdles but lacked the resources to build custom solutions. He set out to create an accessible, powerful ERP system that could grow with emerging brands.

The Changing Landscape of E-commerce Technology

One of the most striking takeaways from the podcast was Kyle’s insight into the rapidly evolving expectations for e-commerce technology. He emphasized that today’s software solutions need to deliver exponentially more value than their predecessors:

“The expectations of software and technology are way higher. So if you’re building a technology business today to support brands, you should assume you’re gonna need to drive 10 times more value than the same company five years before.”

This push for innovation is driven by the increasingly complex needs of modern brands. From managing multi-channel inventory to navigating the pressures of holiday season planning, e-commerce businesses need agile, powerful tools to stay competitive.

A New Approach to Software Development

What sets GoodDay Software apart is its collaborative approach to development. Rather than creating a one-size-fits-all solution, Kyle’s team works closely with their clients – or “co-design partners” as he calls them – to gather real-time feedback and iterate quickly.

This approach aligns with Kyle’s belief that “the most real solutions come from the people who are most closely operationally engaged with the details.” By maintaining this close connection with their users, GoodDay Software aims to stay ahead of the curve and provide truly relevant solutions.

The Rise of Austin as an E-commerce Hub

An interesting tangent in the conversation was the discussion of Austin, Texas, as a burgeoning center for e-commerce innovation. Kyle, having moved from San Francisco to Austin, praised the city’s outdoor-oriented lifestyle and its friendliness to innovation. He noted a growing concentration of high-performing CPG and apparel brands in the area, creating a vibrant ecosystem for collaboration and growth.

Looking to the Future

As we look ahead, it’s clear that the e-commerce landscape will continue to evolve rapidly. The increasing adoption of AI, changing consumer behaviors, and the ongoing need for operational efficiency will drive further innovation in the space.

For brands looking to stay ahead, Kyle’s insights offer a valuable roadmap:

  1. Focus on building authentic connections with your audience
  2. Don’t shy away from being polarizing – it’s okay not to appeal to everyone
  3. Invest in scalable, flexible operational systems early
  4. Collaborate with peers and technology partners to drive innovation
  5. Stay agile and ready to adapt to changing market conditions

Wrapping Up

The conversation between Brent and Kyle on the Talk Commerce podcast offers a wealth of insights for anyone in the e-commerce space. From startup brands to established players, there’s something to be learned from Kyle’s journey and the innovative approach of GoodDay Software.

As we navigate the complexities of modern e-commerce, it’s clear that the right technological tools, combined with a commitment to authenticity and community, can make all the difference. Here’s to many more ‘good days’ ahead for e-commerce entrepreneurs everywhere!

Have you faced similar operational challenges in your e-commerce business? How are you leveraging technology to overcome them? Share your thoughts and experiences in the comments below!

And don’t forget to subscribe to the Talk Commerce podcast for more insightful discussions on the future of e-commerce. You can find them on all major podcast platforms or visit their website at

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The Digital First Revolution in Retail with Jay Topper

This episode of Talk Commerce brings us valuable insights from Jay Topper, Chief Customer Officer at Fabric, as he shares his expertise on E-commerce digital-first strategies, key metrics, and preparing for the holiday shopping season. Host Brent Peterson sits down with Jay Topper, the Chief Customer Officer of Fabric. With a diverse background spanning military service and over 27 years in retail technology leadership, Topper brings a wealth of experience to the table. His current role at Fabric focuses on customer relations, partnerships, and leveraging his retail expertise to benefit the brand.

Key Takeaways

  1. Digital-first is a mindset that goes beyond omnichannel, bringing brand promise to every customer touchpoint.
  2. Contribution margin is a critical metric for evaluating marketing effectiveness and overall business performance.
  3. Preparation and contingency planning are essential for a successful holiday shopping season.
  4. Natural tension within organizations can lead to better problem-solving and progress.
  5. The impact of Amazon on Black Friday and Cyber Monday presents challenges but also opportunities for retailers.

About Jay Topper

Jay Topper is the Chief Customer Officer at Fabric, a software platform company specializing in e-commerce solutions. With a background in the U.S. Coast Guard and nearly three decades of experience in retail technology leadership, Topper brings a unique perspective to the e-commerce industry. His passion for customer-centric approaches and his expertise in digital strategies make him a valuable voice in the world of online retail.

Detailed Episode Summary

The conversation kicks off with Topper explaining the concept of “digital-first,” which he describes as a mindset that replaces the traditional omnichannel approach. This strategy focuses on delivering a consistent brand promise across all customer touchpoints, regardless of the channel. Topper emphasizes that being digital-first is about failing fast, maintaining transparency, and raising the overall digital IQ of an organization.

Peterson and Topper discuss the importance of content generation for retailers. Topper stresses the critical nature of product detail pages (PDPs) in the e-commerce funnel, likening them to fitting rooms in physical stores. He highlights the need for relevant, channel-specific content that aligns with the brand’s overall promise.

The conversation then shifts to metrics, with Topper advocating for contribution margin as a key performance indicator. He explains how this metric provides a comprehensive view of marketing effectiveness, taking into account various costs associated with each order. Topper emphasizes the importance of aligning different departments around agreed-upon metrics to avoid conflicting data interpretations.

As the discussion moves towards preparing for the holiday shopping season, Topper shares valuable insights on strategy. He stresses the importance of solid merchandising as a foundation, followed by alignment between various teams such as marketing, site management, and analytics. Topper advises having contingency plans in place and emphasizes the need for fast, SEO-ready websites to capitalize on increased traffic during peak seasons.

Personal Commentary and Analysis

Topper’s emphasis on digital-first strategies and contribution margin as a key metric reflects the evolving nature of e-commerce. His insights highlight the need for retailers to adapt to changing consumer behaviors and technological advancements. The focus on natural tension within organizations is particularly intriguing, as it suggests that healthy disagreement and debate can lead to better decision-making and innovation.

The discussion about Amazon’s impact on traditional shopping events like Black Friday and Cyber Monday underscores the challenges faced by retailers in an increasingly competitive landscape. However, Topper’s optimistic outlook and emphasis on flexibility and adaptation provide a roadmap for success in this dynamic environment.

Memorable Quotes

“Digital first is… a replacement of the omnichannel concept… It’s more of a mindset than it is a channel.” – Jay Topper

“I’m a massive fan of contribution margin. I believe that is the top tier metric of all time.” – Jay Topper

“If you’re a retailer and you’re going into holiday season, there is nothing that takes the place of optimism.” – Jay Topper

Engaging the Audience

For listeners eager to dive deeper into the world of e-commerce strategies and digital-first approaches, this episode of Talk Commerce provides a wealth of insights. To hear more from Jay Topper and gain valuable knowledge about navigating the complexities of online retail, be sure to listen to the full episode. Don’t forget to subscribe to the Talk Commerce podcast for more expert discussions on the latest trends and strategies in e-commerce.

Final Thoughts

As we approach the holiday shopping season, Jay Topper’s insights serve as a valuable guide for retailers looking to optimize their digital strategies. By embracing a digital-first mindset, focusing on key metrics like contribution margin, and maintaining flexibility in the face of challenges, e-commerce businesses can position themselves for success. As the retail landscape continues to evolve, it’s clear that those who can adapt and innovate will be best equipped to thrive in the digital marketplace. In the end, it’s not just about being online, but about weaving digital strategies into the very Fabric of your business.

Find more episodes about digital strategy here

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