open source

Talk Commerce Guest Ravi Mittal

Meet Magento Florida & Beyond: A Conversation with Ravi Mittal

In this blog post, inspired by my recent podcast conversation with Ravi Mittal, a leading figure in the Magento world, we delve into the dynamic landscape of Magento ecommerce. Ravi, the driving force behind Rave Digital, Aheadworks, and the successful Meet Magento Florida event, shared invaluable insights into Magento’s strengths, the importance of community, and the future of this versatile platform. Let’s explore the key takeaways from our discussion.

Magento: A Platform Built for Growth and Flexibility

Ravi’s extensive experience in the Magento ecosystem, dating back to 2008, has given him a unique perspective. He emphasizes the “rent vs. own” analogy, highlighting that with Magento, you’re not just leasing a platform—you own the code, the data, and the customer relationships. This ownership empowers businesses to adapt, grow, and evolve without being bound by platform limitations.

From my own experience, I’ve seen this flexibility firsthand. I’ve worked with many ecommerce platforms, and Magento’s ability to handle complex business requirements and customization is truly remarkable. This opens doors for businesses to create truly unique experiences for their customers.

The Power of Community and Meet Magento Florida

Ravi’s passion for the Magento community shines through in his efforts with Meet Magento Florida. He’s recreated the vibrant energy of Magento Imagine in a more accessible and engaging format. His motivation for creating this event is simple: the joy of fostering a strong community and providing a platform for knowledge sharing and growth.

I’ve had the pleasure of attending several Magento events over the years, and I agree that fostering a strong community is vital. Ravi’s commitment to creating a welcoming and inclusive atmosphere is evident. He encourages merchants and developers alike, regardless of their platform experience, to attend and contribute to this active and supportive community. The excursions and extra-curricular activities are fantastic examples of creating a ‘full experience’, which he was inspired to create by my own experience running at Magento Imagine. I agree that these elements help sponsors find greater ROI and help attendees enjoy the event beyond the scheduled sessions.

The Role of the Magento Association

Ravi highlights the critical role of the Magento Association in safeguarding the future of Magento’s open-source foundation. The association acts as a bridge between the community and Adobe, advocating for open-source features and ensuring the platform remains accessible and robust for a vast community of developers and merchants.

I wholeheartedly agree that a dedicated advocate for the open-source project is crucial. It’s important for developers, especially, to recognize the value of supporting the Magento Association. Their efforts help ensure a thriving ecosystem that benefits all stakeholders.

Magento’s Future: Open, Adaptable, and Community-Driven

Ravi’s belief in Magento’s open-source ethos and the power of a thriving community are truly inspiring. He views Magento as a platform that caters to both the needs of free and paid users, offering a flexible solution for businesses of all sizes. The platform’s strength lies in its adaptability, customization, and the powerful community that drives innovation.

As we wrapped up our conversation, Ravi shared a final thought: “Just attend Meet Magento Florida!” I can’t agree more. It’s a fantastic opportunity to connect with the community, learn about the latest trends and advancements, and contribute to the growth of the Magento ecosystem.

Want to learn more about Magento and the thriving community around it? Be sure to listen to the full podcast episode with Ravi Mittal on Talk Commerce.

I hope you enjoyed this glimpse into the world of Magento!

Click here for more podcasts about Meet Magento

Adventure Racing to E-commerce: Insights from Magento Master Kuba Zwolinski

In this special episode of Talk Commerce, I had the pleasure of sitting down with Kuba Zwolinski, a true Magento community veteran and the mastermind behind Meet Magento Poland. Kuba’s journey in the e-commerce world is as adventurous as his passion for outdoor activities. From introducing Magento to Poland in 2009 to running a successful commerce support agency, Snowdog, Kuba’s insights are as refreshing as a swim in a mountain lake during a swimrun event.

The Birth of Magento in Poland

Kuba’s story with Magento begins in 2009 when he single-handedly introduced the platform to Poland. He recalls, “I did the first translation to Polish language, so made it more useful for the market.” This initiative kickstarted a journey that would see him become a four-time Magento Master and a pivotal figure in the Polish e-commerce landscape.

As someone who’s witnessed the evolution of Magento firsthand, I can attest to the impact of such grassroots efforts in shaping our community. It’s these passionate individuals who truly drive innovation and adoption in our ecosystem.

Meet Magento Poland: A Decade of Community Building

One of Kuba’s proudest achievements is organizing ten editions of Meet Magento Poland. “We had guests from all over the world, from so many continents,” he shared enthusiastically. The event has become a cornerstone of the Magento community calendar, known for its innovative formats and international flair.

I’ve had the privilege of attending Meet Magento Poland, and I can vouch for its status as a premier event. Kuba’s attention to detail extends beyond the conference halls, creating memorable experiences that showcase the best of Poland alongside cutting-edge e-commerce discussions.

The Return of Meet Magento Poland

After a two-year hiatus, Kuba announced the comeback of Meet Magento Poland, scheduled for September 30th and October 1st in Pozna?. The event promises a fresh format with two distinct focuses:

  1. Day One: Business case studies featuring merchants on stage
  2. Day Two: Community ecosystem discussions and panels

What excites me most about this format is the emphasis on real-world merchant experiences. As Kuba puts it, “That should make it a little bit more, you know, realistic.” It’s this kind of practical insight that can truly elevate our understanding of e-commerce challenges and solutions.

Meet Commerce: Broadening the Horizon

Recognizing the need for a more inclusive platform, Kuba introduced Meet Commerce, an event that goes beyond Magento to explore the broader e-commerce landscape. “It’s challenging because of course every platform is competing. So when we put them all on stage, it’s really hard to make it a peaceful conversation,” Kuba admitted.

As someone who’s always advocated for cross-platform learning, I find this initiative particularly valuable. It reminds me of the importance of staying open to new ideas and solutions, regardless of our primary platform allegiance.

The Importance of Community Support

Our conversation naturally led to the role of the Magento Association. Kuba emphasized the need for an independent organization to support the open-source ecosystem: “Every open source needs an independent organization that will take care of it because Magento is right now a product of Adobe, but company has its own goals and open source should have some independent support.”

I couldn’t agree more. The strength of our community lies in its ability to self-organize and advocate for the platform’s future. It’s why I’ve been involved with the Magento Association and why I encourage everyone in our ecosystem to consider joining.

Adventure Racing: The Other Side of Kuba

What truly sets Kuba apart is his passion for adventure racing. “I’m practicing a niche sport called adventure racing, which basically means running with compass and biking and paddling somewhere in the wild,” he explained. This spirit of adventure seems to infuse his approach to business and community building as well.

Kuba’s introduction of swimrun to me is a perfect example of how our community extends beyond just e-commerce. It’s these personal connections and shared experiences that make the Magento ecosystem so unique and vibrant.


As our conversation wrapped up, I couldn’t help but feel inspired by Kuba’s multifaceted approach to life and business. From organizing world-class e-commerce events to volunteering in mountain rescue services, Kuba Zwolinski embodies the spirit of adventure and community that makes the Magento ecosystem so special.

Whether you’re a seasoned Magento developer or new to the world of e-commerce, there’s something to learn from Kuba’s journey. And if you’re looking to expand your horizons, both professionally and personally, keep an eye out for the upcoming Meet Magento Poland and Meet Commerce events. Who knows, you might find yourself discussing the future of e-commerce one day and planning an adventure race the next!

Remember, in the world of e-commerce and open-source communities, the adventure never really ends. It just takes on new forms, much like Kuba’s journey from mountain trails to digital marketplaces.

Click here for more post about Magento

The Future of Magento with Sanne Bolkenstein

In this episode of Talk Commerce, I had the pleasure of chatting with Sanne Bolkenstein, Commercial Director at Hyva. We dove deep into the world of Magento, exploring the challenges it faces, the innovative solutions Hyva offers, and the exciting potential of MageOS for the platform’s future. Sanne’s insights were incredibly valuable, and this blog post summarizes the key takeaways from our conversation, including my personal reflections on the Magento landscape.

Magento’s Performance Woes and Hyva’s Solution

One of the major issues Sanne and I discussed is the performance of many Magento sites. I believe that a significant percentage of Magento stores are quite slow, and this is a big problem for merchants. Sanne highlighted how the default Luma front-end, which is over a decade old, can lead to frustrating development times and impact performance. This frustration, shared by many Magento developers, was what led Willem Wigman to create Hyva.

Hyva, with its Hoover front-end, aims to address these challenges head-on. As Sanne explained, Hoover offers a lightweight and efficient solution compared to Luma, with fewer dependencies and significantly improved performance. This leads to faster loading times, a better user experience, and reduced development costs for merchants. I’ve heard similar feedback from others in the community, which solidifies my belief that Hyva can be a game-changer for many Magento sites.

Hyva vs. PWA Studio & Luma: A Clear Choice?

Naturally, we discussed Hyva in relation to other solutions like PWA Studio and sticking with Luma. Sanne’s perspective was clear: PWA Studio is in maintenance mode, and choosing it wouldn’t be the best decision for most merchants. As for Luma, she couldn’t fathom why anyone would opt for it considering the performance and development drawbacks. I personally agree with Sanne that, for Magento users, especially those seeking improved performance, Hyva is a much more attractive and cost-effective solution.

The Magento Community: A European Perspective

During our conversation, Sanne and I discussed the differences in the Magento community between Europe and the US. I’ve noticed a sense that the US community is perhaps not as vibrant or as actively involved as the European community. Sanne highlighted the collaborative and trusting environment in the European Magento community, with agencies even working together despite being competitors.

This collaborative approach is inspiring, and it made me think about how we can foster a stronger sense of community in the US. Sanne’s advice to start small with Magento meetups and events is something I’d like to see more of. Maybe we need to embrace a more organic approach, starting with smaller, more focused events, rather than aiming for massive gatherings.

The Rise of MageOS: A Hope for Magento’s Future

Sanne and I also discussed the growing significance of MageOS, a community-driven initiative that aims to ensure the long-term viability of Magento. I was initially skeptical of the MageOS fork but have since changed my perspective. The lack of innovation in the core Magento product from Adobe is a concern for many in the community, and MageOS is a powerful response to this issue.

Sanne emphasized that MageOS empowers the community to drive innovation, which is crucial to Magento’s future. She believes that features currently available in Adobe Commerce, but potentially not prioritized in the future, can be incorporated into MageOS, offering Magento users a greater range of options. I agree that MageOS is an exciting development, and I’m eager to see how it shapes the future of the platform.

Conclusion: Embracing the Community & Innovation

The conversation with Sanne was insightful and inspiring. It reinforced the importance of community, innovation, and recognizing the need for more diversity in the Magento world. It’s clear that Magento is a dynamic platform with both challenges and opportunities.

Hyva offers a fantastic front-end solution for those seeking improved performance and developer efficiency. And MageOS presents a beacon of hope for the future of Magento, ensuring its continued relevance and innovation through a community-driven approach.

I highly recommend listening to the full podcast episode to gain a deeper understanding of Hyva, MageOS, and the current state of the Magento landscape. Thanks for joining me on this journey!

See these episodes for more insight into Hyva

Magento Community: Meet Magento Netherlands and Beyond with Sanne Bolkenstein

Hey Commerce fans! It was an absolute pleasure to chat with Sanne Bolkenstein, the producer of Meet Magento Netherlands, on a recent episode of Talk Commerce. Sanne’s passion for the Magento community is infectious, and we had a lively discussion about the upcoming Meet Magento Netherlands event, the importance of organizations like MageOS and the Magento Association, and why the Magento community is such a special place to be. In this blog post, we’ll dive into the key takeaways from our conversation, offering insights into the thriving world of Magento.

Meet Magento Netherlands: A Hub for the Magento Community

The Power of Connection

As Sanne eloquently put it, the heart of Meet Magento Netherlands lies in the power of connection. The event provides an invaluable opportunity to reconnect with familiar faces and forge new relationships within the Magento ecosystem. This resonates deeply with me, as I’ve always found the Magento community to be incredibly welcoming and supportive. The chance to engage in face-to-face conversations, share ideas, and learn from one another is truly what makes these events so special.

Gaining Insights and Staying Ahead

Meet Magento Netherlands is more than just a networking event; it’s a hub for knowledge sharing and innovation. Attendees can expect a packed agenda filled with insightful presentations, covering the latest trends, technical advancements, and best practices within the Magento landscape. Sanne emphasized the importance of staying up-to-date in this ever-evolving industry, and Meet Magento Netherlands provides the perfect platform to do just that. From my perspective, it’s inspiring to see the passion and creativity that drives the Magento community forward.

Mixing Business with Pleasure

One of the things that sets the Magento community apart is its ability to seamlessly blend business with pleasure. Sanne highlighted the fun and vibrant atmosphere that permeates Meet Magento Netherlands, extending beyond the formal presentations and into the after-hours festivities. This resonates with my own experiences at these events. The Magento community knows how to work hard and play hard, creating an environment that fosters both professional growth and genuine camaraderie.

Why Merchants Should Attend Meet Magento Netherlands

Sanne offered compelling reasons why merchants should consider attending Meet Magento Netherlands. The event provides a unique opportunity to gain insights into the latest ecommerce trends and innovations, connect with potential partners and solution providers, and learn from the experiences of fellow merchants. As someone who has witnessed the transformative power of these events firsthand, I can confidently say that Meet Magento Netherlands is an invaluable resource for merchants looking to elevate their businesses.

The Importance of MageOS and the Magento Association

Our conversation also touched upon the crucial roles played by MageOS and the Magento Association in supporting the Magento community. Sanne explained how MageOS helps ensure the future of open-source Magento, while the Magento Association provides a unified voice for the community, advocating for its needs and fostering collaboration with Adobe. I wholeheartedly agree with Sanne’s assessment. These organizations are vital pillars of the Magento ecosystem, providing essential support and guidance to the community as a whole.

A Call for Diversity

Sanne concluded our conversation with a powerful call for increased diversity within the Magento community, particularly encouraging more women to join the ranks. I echo her sentiment wholeheartedly. A diverse and inclusive community is a stronger community, and we must continue to strive for greater representation within the Magento ecosystem.

Keep Talking

My conversation with Sanne Bolkenstein provided valuable insights into the vibrant Magento community and the upcoming Meet Magento Netherlands event. From the power of connection to the importance of organizations like MageOS and the Magento Association, our discussion highlighted the key elements that make the Magento community such a special place to be. I encourage you to listen to the full podcast episode for even more insights and to learn more about Meet Magento Netherlands.

And as always, keep the commerce conversation going!

Click here for more podcasts about the future of Ecommerce

Live from eTail West with Shopware’s Jason Nyhus: Insights and Innovations

I had the pleasure of welcoming Jason Nyhus, the General Manager at Shopware US, who shared valuable insights into Shopware’s journey, its mission in the US market, and the innovative strides the company is making in the eCommerce space. As a long-time listener but a first-time attendee, Jason brought a fresh perspective to the table, underlining the importance of innovation, open source, and meeting the specific needs of the mid-market merchant.

Shopware’s Mission and Cultural Impact

Starting with a background on Shopware, Jason Nyhus highlighted the company’s 20-year history and its foundation by two brothers with contrasting strengths in art and science. This combination has fostered a unique company culture capable of challenging norms and embracing significant changes, such as going open source and transitioning the company’s business language to English, despite being based in rural Germany.

First-Person Insight:

As someone deeply involved in the eCommerce world, it was fascinating to hear about Shopware’s bold decisions and cultural dynamics. The company’s commitment to open source and continuous innovation resonates with the changing needs of the global market.

Shopware’s Approach to Innovation

Jason emphasized Shopware’s innovative approach, particularly its decision to invest in AI capabilities and focus on improving merchant efficiency. With 13 or 14 live AI capabilities now embedded in the product at no extra charge, Shopware is setting new benchmarks for what eCommerce platforms can offer.

First-Person Insight:

The conversation around AI and innovation was particularly engaging. It’s clear that Shopware is not just keeping up with trends but is actively shaping the future of eCommerce with its visionary perspective.

The Importance of Serving the Mid-Market

A significant part of our discussion revolved around the unique challenges and opportunities in serving the mid-market. Jason pointed out the critical role of providing enterprise-class capabilities at SMB budgets and the necessity of a supportive community of developers and scalable marketing stories.

First-Person Insight:

Jason’s insights into the mid-market segment were eye-opening. It’s a reminder of how platforms need to adapt and innovate to serve this diverse and often overlooked segment effectively.

Looking Ahead: The Future of eCommerce in 2024

As we wrapped up our conversation, Jason shared his optimistic outlook for the eCommerce industry in 2024, highlighting the increased activity and energy in the sector. This optimism is backed by Shopware’s impressive growth and the potential for digital transformation among mid-market merchants.

First-Person Insight:

Jason’s optimism for the future of eCommerce is contagious. It’s clear that despite the challenges, there are vast opportunities for growth and innovation in this space.

Etail Wrap up

My conversation with Jason Nyhus was not only enlightening but also inspirational, providing a glimpse into the future of eCommerce through the lens of Shopware’s journey and innovations. As we navigate the ever-evolving landscape of commerce, it’s clear that innovation, open source, and a deep understanding of the market’s needs will be crucial for success.

For those looking to dive deeper into the world of eCommerce and learn more about Shopware’s innovative solutions, listening to the full episode of Talk Commerce is a must.

Navigating Challenges and Embracing Collaboration: Insights from Matthias Schreiber

Join the insightful journey with Matthias Schreiber on “Talk Commerce” as we delve into the open source ecosystem, Magento’s evolution, and the collaborative future of e-commerce.

Mage Open Source Community Alliance with Jisse Reitsma

Today I have Jisse Reitsma from Yireo. Jisse and I have an open conversation around Mage Open Source Community Alliance and some reactions to the letter. We talk about the reaction from the Magento Association and talk a little about what could make it better. If you are interested in talking about this subject, please reach out to brent@brentwpeterson

The community is in charge of the innovation, and the Magento association should bring it out. @jissereitsma #MOSCA Share on X Brent Peterson: “The real beauty of our community is the innovations that happen.” @jissereitsma #MOSCA Share on X

Summary

The discussion on this week’s podcast focuses on the current issues developers are facing with Adobe and Magento. Two main issues discussed were the transparency of Adobe and the monolith and modularity dichotomy.

The MOSCA open letter challenges them to make the changes they want to see now instead of waiting and talking. @JisseReitsma #MOSCA Share on X

The Mage Open Source Community Alliance (MOSCA) open letter to the community sought to show that developers care about the Adobe products and believe that the open-source code that drives their products is neglected. Developers are accustomed to accessing a roadmap of the software shared with the broader community, which shows transparency, and some don’t believe that they are receiving that transparency with Magento.

It is believed that open source development lies in the hands of developers, and instead of just talking about the changes that they want to see, they can make it happen. That is one point that the open letter drove home. However, at this point, the change seems to be happening without actually any organization.

An important question in all this discussion is if there is indeed a split, who would own the trademark? Who is going to be the owner of the source codes? Who will be responsible for fixing the bugs as they arise?

If Adobe is not becoming more transparent in their decision-making, if there’s not a roadmap being published upon opensource, assuming that there is one, then actually the community will not see which way the whole Magento opensource thing is growing. Then, in the end, that’s going to mean that many people are just so unsure about a fundamental something that they’re either going to leave or create a fork or are going to stick with even Magento one. And that’s the direction we don’t want to go to. Something needs to change.

If Adobe is not becoming more transparent in their decision-making, if there's not a roadmap being published upon opensource, the community will not see how Magento is going. In the end, that's going to mean that a lot of people are… Share on X

While some developers believe there is no need for a monolith, others believe it is functional. The proposed decomposition of the monolith by Magento does not leave developers with a choice. It is suggested that developers be given an option to decide whether or not they want to go the route of the monolith or modularity. It boils down to deprecating or not deprecating.

There are a lot of Magento merchants that use the software, and a lot of those merchants feel uneasy about where their version of Magento is going. A question that they have is if Magento gets more complicated, does that mean that it would get more expensive for them to run their store?

Some proposed solutions to having Adobe communicate and be more transparent with the community are having a monthly bulletin, utilizing social media, and employing a social media and marketing committee to keep the community informed. This way, developers could openly share their ideas and grow on them like trading at a bazaar. What is currently happening is that the discussion is taking place in a cathedral manner. There’s a lot of conversing and what comes out is a filtered down smooth message that doesn’t have teeth and is unopinionated. The beauty is that the community is in charge of the innovation, and the Magento association should bring it out.

What it comes down to is just more communication and transparency from Adobe would solve these problems.

More quotes from the Podcast:

Please tweet:

The modularity is like the solution to the decomposition of the monolith. @jissereitsma #MOSCA Share on X Brent Peterson: "What we're coming down to is more communication and transparency from Adobe." @jissereitsma #MOSCA Share on X The goal shouldn't be to make Magento more complex by adding new architectures and whatever, but rather to make it less complex @jissereitsma #MOSCA Share on X Brent Peterson: "The open-source, which is the bulk of the installs of Magento, has a large influence on where the code is going. Adobe cannot continue to influence the code in an enterprise manner. That further alienates the… Share on X Adobe needs to listen to all of this feedback and see how that could be fitting into the more significant board portion of the story. @jissereitsma #MOSCA Share on X If the source code is not living up to its expectations, everyone will simply leave. @jissereitsma #MOSCA Share on X Brent Peterson: “Let's educate people about monolith, microservices, and isolated services. Let's help people make educated decisions about these things, point them in the right direction, and start building content around that.”… Share on X
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