Marketing

Welcome to another episode of Talk Commerce with your host Brent Peterson. Today, we have the pleasure of chatting with Sean Chardhary, a seasoned SEO expert and the founder of Alchemy Leads. Based in Los Angeles, Alchemy Leads stands out in the SEO world, not just for its rapid growth but also for its unique approach.

Sean’s agency is built on the belief that small, technically elite teams can execute complex digital marketing strategies more effectively and efficiently than larger firms. With a lean team of no junior staff, boasting over 103 collective years of experience in online marketing, Alchemy Leads takes on a select number of clients at a time, ensuring absolute dedication to each campaign they handle.

Their business model is unique, prioritizing client revenues and fulfillment so they don’t rely on long-term contracts or outside investors. Sean proudly states that their hard work ensures they earn their fees month after month, with most of their clients sticking with them monthly for several years.

During this in-depth conversation, Sean shares his passion for the nitty-gritty of SEO, starting from his early fascination with Google’s search algorithms. He helps demystify SEO, explaining how it is more than just smoke and mirrors and instead a solid strategy involving content, tech, and links.

Sean also provides an insightful overview of Google’s EAT (Expertise, Authority, Trust) algorithm, discussing the importance of authorship in content creation, especially in sensitive areas like finance and health. He discusses the significance of WebCore Vitals and offers some useful tips on the complex link prospecting process.

If you’re interested in the art and science of SEO, looking to boost your business’s digital strategy, or simply intrigued by the unique ethos of Alchemy Leads, this episode with Sean Chardhary is not to be missed. Tune in for a conversation packed with valuable insights and learnings from an industry veteran.

In this riveting episode of Talk Commerce, we’re excited to delve into the world of e-commerce monitoring and analytics with our special guest, Dave Hyman. Dave is the head of sales and the co-founder of Webeyez, a leading e-commerce monitoring and analytics solution that has made a name for itself by helping businesses recover lost revenue by tackling technical and operational issues head-on.

Webeyez’s impressive track record, boasting $3M recovered from a single error for EQ3 and a massive 83% conversion increase, sets the stage for this enlightening discussion. Jomashop experienced a recovery of $420K from one issue and an impressive 37% conversion increase, while Imagination Media enjoyed 60% YoY growth and a $1M increase in sales for their clients, thanks to Webeyez.

An industry game-changer, Webeyez operates on a grand scale, analyzing over 1 billion data points and monitoring over 338 million monthly pages. Their mission? To significantly boost businesses’ revenue, enhance customer satisfaction, and cut costs through their comprehensive monitoring and analytics system.

In our discussion with Dave, we dive into how his approach to sales success is grounded in effective communication and a deep understanding of the client’s needs. This allows him to build bespoke strategies that resonate with the client’s business model, bolstering their market presence.

Dave also shares insightful details about the conception of Webeyez, a platform that empowers business and tech teams with the instant ability to pinpoint critical site issues that disrupt online sales and the overall buyer experience. Through data-driven insights, teams can make intelligent decisions and refine the online buyer journey to perfection.

Join us on this episode of Talk Commerce as we unravel the secrets of e-commerce success with Dave Hyman and Webeyez, and discover how data analytics can be a game-changer for your business’s online growth.

When you will find it

Importance of Measuring the User Journey [00:06:29]
Dave Hyman emphasizes the importance of measuring the full user journey on a website and understanding points of friction that lead to site abandonment.

Understanding Business Failures and Goals [00:08:00]
Dave Hyman discusses the significance of measuring success at each stage of the user journey and the long-term goal of building loyalty with customers.

[00:11:37]
Business Side Issues and Technical Issues
The speaker discusses the different types of issues that can impact the customer experience, including goal failures, usability, third-party tools, and JavaScript errors.

[00:13:02]
Top Business Side Issues
The speaker explains that the top reasons for customer abandonment are related to business side issues, such as add to cart problems, out-of-stock items, coupon failures, and login issues.

[00:18:59]
Importance of Constant Monitoring
The speaker shares an example of a coupon campaign that failed due to a validation date issue, emphasizing the need for ongoing monitoring to catch and fix issues that can impact sales and customer experience.

[00:22:11]
Importance of Customer Support and Ticket Submission
Explains the significance of addressing customer issues and the potential loss of customers who don’t submit tickets.

[00:23:28]
Understanding Page Load Speed and Core Vitals
Discusses the impact of specific elements like images, fonts, and videos on page load speed and emphasizes the need to monitor and optimize these factors.

[00:25:40]
Importance of Mobile Optimization and Loyalty
Highlights the importance of measuring and optimizing both desktop and mobile experiences, as well as the potential loss of customers due to a poor online experience.

[00:31:47]
Importance of Customer Satisfaction and Low Hanging Fruit. Discussion on the importance of addressing customer satisfaction and resolving easy-to-fix issues.

[00:33:14]
Meantime to Repair (MTTR) and Quick Issue Resolution
Exploration of the industry term MTTR and the significance of quickly identifying and fixing issues to maintain a healthy company.

[00:35:39]
Identifying Friction Points and Revenue Loss on Websites
Introduction to Web Eyes and its role in identifying friction points and revenue loss within the online funnel.

Mentions

Mentions with timestamps:

1. Amnesty – Magento extension provider – Website
   • Timestamp: 00:01:01
2. Huf theme from Magento – A powerful and intuitive theme for Magento store owners – Website
   • Timestamp: 00:02:42
3. Webuycars – E-commerce monitoring and analytics platform – Website
   • Timestamp: 00:00:00
4. LivePerson – E-commerce SaaS solution provider – Website
   • Timestamp: 00:04:15
5. SimilarWeb – E-commerce SaaS solution provider – Website
   • Timestamp: 00:04:15
6. Ultapull – E-commerce SaaS solution provider – Website
   • Timestamp: 00:04:15
7. “Talk Commerce” podcast – Website
   • Timestamp: 00:00:00
8. Third party tools – Timestamp: 00:12:03
9. Pagespeed – Timestamp: 00:12:03
10. Site speed – Timestamp: 00:12:03
11. JavaScript errors – Timestamp: 00:12:03
12. Magento – Timestamp: 00:14:04
13. Load testing – Timestamp: 00:14:21
14. Website audit – Timestamp: 00:14:21
15. Monitoring and alerting – Timestamp: 00:16:00
16. Data analysis – Timestamp: 00:16:00
17. Webinar signups – Timestamp: 00:17:04
18. Holiday sales – Timestamp: 00:18:03
19. Coupons – Timestamp: 00:18:30
20. Conversion rate optimization – Timestamp: 00:20:10
21. KPIs – Timestamp: 00:20:10
22. Coupon optimization example – mentioned at 00:21:26
23. Core Vitals – mentioned at 00:22:25
24. Mobile-first approach – mentioned at 00:23:37
25. Loyalty and customer experience – mentioned at 00:24:33
26. Importance of website performance – mentioned at 00:25:08
27. Gold failures – mentioned at 00:28:14
28. Tool: Web Eyes – Timestamp: speaker 2 00:35:10

• Description: A solution for identifying issues and improving website usability.

29. Industry Term: Empty TR (Time to Repair) – Timestamp: speaker 3 00:33:14

• Description: Refers to the amount of time it takes a team to detect and fix an issue.

30. Book: “The Lean Startup” by Eric Ries – Timestamp: N/A

• Description: Not mentioned in the episode, but a recommended book for startups and entrepreneurs.

In this riveting episode of Talk Commerce, host Brent Peterson welcomes the renowned values activist and researcher David Allison.

The conversation revolves around Allison’s groundbreaking work on the Valuegraphics Project, his experiences with leading brands, and his upcoming book, “The Death of Demographics: Valuegraphic Marketing for a Values-Driven World”.

The podcast unfolds as Allison, known for leading a global human values research team, delves deep into the world of human values and the impact they have on everything we do. According to him, understanding these values can completely change our perspective on ourselves, those around us, and those we hope to engage with our work.

Throughout the conversation, Allison explains the inception of the Valuegraphics Project and its significant contribution to the world. This initiative marks the creation of the first-ever global inventory of core human values, covering a vast reach of 180 countries.

The project goes beyond theoretical conjectures; it converts values into a measurable business metric, assisting organizations to thrive in today’s values economy. As an accomplished speaker and author, Allison recalls some of his career’s noteworthy moments. Sharing the stage with Barack Obama at a conference in Spain, witnessing his books earn widespread acclaim, and seeing the inclusion of valuegraphics in marketing textbooks stand out as monumental milestones.

Listen to this enlightening episode as David Allison unravels the mysteries of human values, proving why we are all values-driven. Whether you’re a marketer, a leader, or simply a curious mind, you’ll walk away with a new perspective on values, demographics, and the dynamic world of modern commerce.

To connect with David Allison, follow him on LinkedIn or visit www.davidallisoninc.com and www.valuegraphics.com.

In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the broader brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.