Marketing Archives

core-web-vitals-Content with Largest Contentful Paint

Unlock a Faster, Smoother Website: Discover The Biggest Piece of Content with Largest Contentful Paint!

January 30, 2023 Brent W. Peterson

Make sure your website loads quickly and efficiently, web developers must pay attention to the performance of the most significant piece of content that is displayed on the page. This is referred to as the Largest Contentful Paint (LCP)

The End of an Era – Google Optimize Closing Down

November 27, 2023January 24, 2023 Brent W. Peterson

On September 30, 2023, Google Optimize and Optimize 360 will no longer be operational. According to Google, all experiments and personalizations will continue to run until that date, after which any still active will be terminated.

Uncovering Hidden Patterns in Your Marketing – An Exciting Journey!

January 25, 2023January 23, 2023 Brent W. Peterson

As a marketer, you are constantly looking for ways to get the most out of your campaigns and maximize your return on investment. One of the most powerful tools at your disposal is the ability to uncover hidden patterns in your marketing efforts.

How to Start Your First Brand x Brand Collaboration

December 28, 2022 Andy Heddle

Brands are working harder than ever to stay relevant in an oversaturated market, and one way they’re standing out from the crowd is by collaborating with other brands.

The Risk of Ad Platform Restrictions: What You Need To Know with Rohaan Khan

April 14, 2023December 27, 2022 Brent W. Peterson

Every day legitimate businesses get restricted on various ad platforms, sometimes for no specific reason. You find yourself waiting weeks and weeks for support to respond. Everyone knows that the support times are notoriously slow, especially in summer when reps are on vacation. You are at the mercy of that platform for those few weeks, and all your ads are stopped. All your traffic has stopped. Rohaan Khan explains how going with an agency can defer that risk, keep your ads live, and produce revenue.

The quality rater guidelines have been updated to include an extra E for Experience.

November 27, 2023December 27, 2022 Brent W. Peterson

The search ranking systems Google uses to assess the E-A-T on your search results are familiar to many creators.

Is the information you get from Google adequate, relevant, and trustworthy, or is it superficial, irrelevant, and untrustworthy?

These are just a few questions that Google has helped to answer and why they are adding to their E-A-T system.

What are the Google Quality Rater Guidelines

November 27, 2023December 21, 2022 Brent W. Peterson

The Google Search Quality Raters Guidelines are critical in determining whether an improvement is successful.

Unlock the power of collaborations: Grow your business faster.

December 15, 2022 Andy Heddle

Brand collaborations are an effective way for businesses to diversify their products and services, increase their reach and visibility in the marketplace, and create unique promotional opportunities.

The Five Keys To The Collaboration Kingdom

December 15, 2022 Andy Heddle

Brand collabs are all the rage right now and like many brand owners you’re likely itching to get off the sidelines and start making headlines for your brand.

10 Reasons why Brand Collaborations Fail.

December 8, 2022 Andy Heddle

Some brand x brand collaborations make perfect sense. But for everyone that takes off, it seems like there’s another that falls flat. Why is that? Some would say it’s because the brands are mismatched, but we think there might be something more to it. Join us as we take a closer look at why brand collaborations fail – and how you can avoid them.