Akeneo Product Cloud is more than just a PIM with Kristin Naragon

We all want to keep our customers happy, so significant investments were made into CRM. Later, merchants found that the employee was being neglected and invested in that. The final piece to the puzzle was the product and the Product Information Management system.

Akeneo has now moved PIM to the next level with Product Cloud.

Kristen Naragon explains how Akeneo Product Cloud works and helps us understand PIM and how it enables you to get and maintain happy customers.

Akeneo also offers a full host of Akeneo Training classes to get a better understanding of how the system works.


What you will learn from this podcast

  1. Kristin Naragon is Global Marketing and Strategy for Akeneo, a mother of two and a Peloton enthusiast.
  2. Akeneo provides a PIM (Product Information Management) solution that helps turn browsers into buyers.
  3. 2023 is projected to be the year of the PIM, as businesses are now realizing the importance of investing in product experience.
  4. Akeneo offers both open-source and SaaS solutions and has been helping customers with product gathering, enriching, and getting to market faster for ten years.
  5. Akeneo is also well-suited to help with social commerce, providing consistency and speed to new channels.
  6. Social media and influencers are essential for creating a consistent brand image.
  7. Transparency is important to younger buyers.
  8. Akeneo PIM can help merchants get products to market quicker by providing checklists and automating manual processes.
  9. Akeneo Product Cloud allows for dynamic data to be combined into one product record, which can be activated in multiple channels.
  10. Experimentation is key to discovering new channels and reaching new audiences.
  11. Akeneo PIM can help businesses pivot quickly in times of crisis.


Brent: Welcome to this episode of Talk Commerce. Today I have Kristin Naragon. Kristin is Global marketing and Strategy for Akeneo. Sorry, Kristin, why don’t you go ahead, introduce yourself. Tell us one of your day to day, what your day to day role is, and maybe one of your passions in life.

Kristin: Yeah. Thanks for having me, Brent. I’m really excited to be here. So I try to introduce myself, not by my work. And I try to remove myself from being defined by just the the work that I do. I am Kristen Naragon. I am a mother of two kids who are I think are just the most interesting humans on earth.

Kristin: And I love to travel with my family, my husband and my kids, we like to travel quite a bit. Maybe it’s quite a bit just from an American point of view, but we’ve taken the family to far flung places like Indonesia and Japan and Columbia and all across Europe. So we we have a good time and enjoy exploring new places and learning learning how other people around the world live.

Kristin: So that’s a little bit about me and a passion that I have. A Peloton enthusiast, and I will wake up at ungodly hours in order to fit in a ride or a workout with Peloton. So maybe that’s a plug for somebody else’s business. But I’m a little bit obsessed And in my day job.

Kristin: What I do to make sure I can afford my Peloton is I am the head of global marketing and strategy here at a Akeneo. And I have been with the company for two and a half years. It’ll be three years in February. Gosh, I joined right before the pandemic started, so two hot weeks in the office.

Kristin: And. Got to meet a few people and dispersed. We were. Building and changing a strategy all remotely in a new company was a bit of a trick. But we’ve we’ve done some great things. So that’s a little bit about me and what I’m up to. 

Brent: So for the listeners who don’t understand what a PIM is why don’t you give us the 10,000 foot view of a PIM and then let’s dive into PIMS more as we go.

Kristin: Yeah, so PIM it’s hard to explain if if you’ve got zero knowledge, but if we’re trying to talk to our grandparents and let them know what it is, it’s essentially those it’s a solution that helps turn browsers into buyers. And so if you think about what we do as consumers to go looking for researching products that we are interested in purchasing and read all of that information about the product.

Kristin: Find it in different locations, represented in different ways. The PIM serves that up in mo in the most delightful ways. So where the solution that helps those buyers feel more sure. About the products that bra and retailers are selling. 

Brent: I’ve heard it, I’ve heard it being said that 2023 is going to be the year of the PIM.

Brent: Why do you think that PIMs are trending so much, 

Kristin: Yeah. Oh man. I love this because the way that we see the world is that there are three key assets that any merchant, brand, manufacturer, any commerce business has. The first are customers, it’s pretty important to a business.

Kristin: The second are employee. And the third, of course are products. And so that first wave of investment was around that, the customer and obsession with the customer and the customer experience. And so centralizing the record for customers and then engaging with them in all the ways that a customer, they think wants to be engaged.

Kristin: And so huge industries have been developed around that customer engagement. The second wave has been around that second asset, which is employee. Maybe you might argue it’s going in the wrong order, but it is what it is. And so especially now since Covid, but it started well before this industry surrounding technology and consulting new innovations and supporting that employee experience, that life cycle of an employee from recruiting talent.

Kristin: Onboarding them, engaging them, health meters with employees. All of that is exploding right now. So the customer experience first and still going strong, employee experience wave is here. And if you’re watching it, it’s growing big and tall. That third pillar of a business is the product experience.

Kristin: And woefully neglected still a huge challenge for businesses, and it’s the thing that falls apart. If your customer experience is falling apart, it’s probably due to. A bad product experience. And so they’re waking up to understand, oh my gosh, the missing ingredient and this whole thing that I’ve been investing in is actually investing in that product experience.

Brent: Yeah, and I think one of the fun things or interesting things that I’ve always seen as the pin is that you can then put all of your product into one place and diversified into multiple channels. And as now we’re getting more into omnichannel, pin is even more important. To keep that continuity in product across all channels.

Brent: Yeah, for sure. Maybe talk a little bit about how Akeneo can effectively get over some of those hurdles when you’re talking about continuity of product. Yeah, there’s 

Kristin: so many hurdles that we we help our customers with and, you talk about the destination, so it’s always the last mile.

Kristin: I think that a lot of. A lot of people are interested in it, right? The last mile’s, always the heart smile, but actually in. This wave , what we’re seeing is that it’s actually starting way back before the last mile. You’ve got the whole marathon in front of you before you get there of product, gathering product information from wherever it comes from.

Kristin: So if you’re. A retailer, a distributor, it’s coming from maybe thousands of different brands trying to get that information. But even if you’re a brand manufacturer yourself, oh my goodness, you have agencies that you’re working with. You’ve got the creative people, you have the brand people, you’ve got the order management, you’ve got a lot of sources of information that you need, and to get together in one place that’s hard.

Kristin: Pin helps with that. And then certainly, Accelerating that speed of getting the information. So you gotta to crunch that hard work down into as much automation as possible so you get to market faster that last mile of getting to market faster. You gotta enrich the products, make that easy and fun to do, and then get that into all of those destinations.

Kristin: Now we talk about sales channels, which is absolutely one destination for product experiences to show up for your prospects and your customers. But it’s everywhere else too. So think of the end of your post purchase experience. If you’re calling up a particular brand and you want, you say, Hey, I bought this product on this particular site.

Kristin: I need to know X, Y, Z. You really want the person who’s picking up the phones to know exactly what it is and know more about the product than potentially was served to that person. So pin information actually gets served to support that full life cycle of customer information to things. The the customer support teams 

Brent: as well.

Brent: Yeah, I think so. Can you started back in the early teens, 2013, something like that? Tell us some of the beginnings of that and how that has impacted how PI have has grown and how it fits into the today’s puzzle or all the different pieces you need for a fully rounded e-commerce and store.

Brent: That’s 

Kristin: right. Yeah we we certainly support e-com, but it’s really commerce at its core in all the different destinations. But yeah, back to your question, it’s 10 years. We get to celebrate our 10 year anniversary at at our upcoming user conference in Paris in, in March. And Pretty excited about that.

Kristin: My goodness. Has, have things changed in that last 10 years? Can you have started with the founders who were working on the backend systems? E-commerce solutions like Magento. And they were, hands on keyboard trying to move products from one place into the e-com system and really just saw it loud and clear the problem that managing that product information and getting it into the direct to consumer channel.

Kristin: It was just a total nightmare. And so that’s where they began is trying to solve that problem. And they created an open source solution. And so anybody can go right now on GitHub or wherever you download your open source solutions. and find Akeneo who there, and it’s a powerful solution that’s just available to anybody.

Kristin: And I think that was the part of the vision was they knew this was such a vast problem that they wanted to provide a solution to anybody who needed it. And so we have 80,000 downloads of that solution. Across the world. So clearly it is any customer or any business with a product to sell has this problem and we’re helping them to solve it.

Kristin: And so that was that was the roots of the business. And since we’ve evolved into a full SaaS composable offering we fit into whatever stack a company might. And integrate neatly into whatever ecosystem is in the customer’s base. And so it’s been a quite, a, quite a journey, quite an evolution.

Kristin: And the value that we’re providing and the depth and the breadth, I think we. You hear it with our customers. Gosh, I’ve sold a lot of products before. I’ve been exposed to a lot of different solutions and I’ve talked to a lot of customers in my life. I have never talked to so many happy customers as I have here.

Kristin: It’s creepy, like not creepy, but it’s just, it’s almost unbelievable how delighted these customers are with the Kenya. And so it’s just a, it’s a wonderful, just a wonderful place to, to grow. . 

Brent: Going back to the beginnings and the reasoning around, so open source has been a big part of what helped software grow in the last 10 years.

Brent: Yeah. And the is certainly open source and has a community version that’s free for people to download and use. We do tell us some of the importance of that in how ge, how maybe getting users into PI and exposing them to pi, how does that help Akeneos brand to have that open source? 

Kristin: Yeah. It’s interesting, it was new to me of this open source model before coming to a Kenya, and what I realized is that especially in a market where as we discussed this it’s it’s been around for a while, the category, but.

Kristin: I think since the 10 years that we’ve been able to expose the, with the free open source model to so many different people, I think the education process, it really has accelerated the education process for what Apam is. Because I think it’s still one of those categories that people are learning about, right?

Kristin: Like learning exactly where it fits into their tech stack, Learning exactly how it solve the value that it bring. The problems that it solves. And so that open source nature that I think has really helped to sort of seed buyers with an educational tool. Now what we’ve got done recently, actually this year we released also a SaaS free trial.

Kristin: So it’s totally free, no credit cards, nothing. You just put your name in and you go, you get a 14 day free trial, it’s SaaS if you’re not a developer or some IT person who really understands how to install, an open source product, I am not one of those somebody like me can go in and just start the free trial on their on their computer and be done.

Kristin: So you’re, you can experience the Akeneo. Value over the course of 14 days. And I think that’s also part of, our heritage is getting the word out there, understanding the value that a solution like ours has to offer is really been helping us to expand the growth of the business, but also the solution at.

Brent: So on a tangent Akeneo has always been known for their purple three-headed. I think it’s a dragon, it’s a hydro, a hying. Is there a story behind that? 

Kristin: Yeah. Her pronouns are she and her name is Ziggy. Yeah, she’s evolved as well over time. And she’s taken on some iterations, but she was initially brought into the fold by a very creative person on the team who, took on the adoption of Ziggy and she was the three headed hydro for multi channel.

Kristin: And so at first she was the bad guy. She’s multi-channel, like hard to wrangle. She was evil. But she was tamed by Julia, who is our persona the PI power user. And now they’re best friends. So she and Julia Julia and Ziggy are now friends and Ziggy. Part of the, ah, man, to get your hands on a Ziggy people really like, So you can come to our booth or at any show or come to our user events.

Kristin: You might be able to find some limited addition gigs to adopt and take home with you. Our customers love them, . 

Brent: So one of the things that that is coming up in, in commerce now is social commerce. How does PI fit into social commerce and how can new merchants or merchants that are established and have a PIM or are looking at.

Brent: Utilize that for social commerce. 

Kristin: Yeah. Gosh. And social commerce is such a broad category too, and it keeps evolving by the minute and some platforms are even taking down the actual transactional piece of it. So I guess when I think of social commerce, that’s everything from the influence piece, the browse piece, the.

Kristin: Showcasing piece to the transactional components of it. And so if you think about it with those two buckets, I think PI is absolutely able to and should be serving that consistent. You talked about a consistent product experience no matter where you’re browsing. and it’s no question in my mind that unless you have a centralized product record, you have consistency in how you’re describing and showcasing your products.

Kristin: If you’re not doing that on social channels, you’re totally missing the whole point. And so driving consistency there is absolutely like table stakes critical these days. And I think the other so consistency is one, but also speed to those new. Random channels that seem to pop up as, as often as they do.

Kristin: I think without a pin, without preset. Centralized system, your speed to those new channels, your speed to market to those new channels is just a nightmare. Whereas with a proper pin, you’re able to open up a new channel, select the types of content, because every channel has different content requirements.

Kristin: But just modify the content that already exists and gets it, get it into the channel. So it’s not like recreating an entire process just to open up one social, new social channel. , it’s as simple as, clicking and reconfiguring. So I think it’s speed to those channels, being able to test out if those channels work for you, for whatever objectives you think that they should be achieving is just so much faster with with a setup pin.

Brent: And I think just going back to the traditional model of just doing eCommerce through one store, the reality of what’s coming is now we are gonna have maybe even when they talk about headless, maybe it’s not gonna, you’re not, you’re gonna be, everything’s gonna be done through all these channels.

Brent: And I know that in an earlier interview this year, we talked about even conversational commerce where. It’s done through chats and things like that. Yeah. So I think that retailers and merchants need to know that they need to stay at least somewhat ahead of the game or stay with it so you can continue to sell and see the channels that are out there.

Brent: What are the trends in in that social commerce head first type of thing that that Akeneo is jumping onto. . Yeah. 

Kristin: So if you think about a certain generation of buyer out there, of which I am not one of they are all over social and the influence that social people, influencers on social media channels have and the impact that it can have on your product.

Kristin: And for brand managers out there who want to control their image having the ability to have a central. Like I said before, just single source of truth for your product information and being able to get that into the hands of when possible influencers is absolutely one one thing that is part of, making sure that your brand image stays consistent even if it’s in the hands of somebody that you’re not paying.

Kristin: The second thing is that those younger consumers value transparency. . And so I think being able to provide in those social channels really truly transparent information about the product itself, but also layering in brand values inside of those social moments with your product. So not even discrete from.

Kristin: Side by side and integrated with your product story that is insanely important for buyers of a certain generation, . So transparency is critical and social is if you’re not there you’re just not existent. And those influencers have power. So if you’re not feeding those influencers with the.

Kristin: Information, they’re just going on their own. Those are the trends that we see, which, I think a pin like ours actually supports really nicely. 

Brent: And as your team gets bigger, I think that the importance of having different roles on your team to do different things and I think it applies especially in c let’s language One of the features that I particularly like about Akeneo is the ability to do the, to do checklists of things.

Brent: So you could you can see when your catalog is done in English and maybe your catalog isn’t completed in Spanish, and talk about how how that team aspect and even how that the aspect of having the ability to see when pieces are done and getting things launched quicker and not having to dig through mounds of data to figure out what isn’t and what is.

Brent: How that can help a merchant get things to market quicker. 

Kristin: Yeah. I’m glad you point that out because it’s one of the usability features of the solution that I think, doesn’t, is not like the sexiest thing to go talking about, but it’s once you get the product, you’re like, Oh my gosh, thank God.

Kristin: We recently did a total economic impact study with a few of our customers, and found out that retention was one of the outcomes. Employee retention and satisfaction was one of the outcomes of leveraging Akeneo PIM. And the reasons that were given were exactly what you talk about. So it’s the ability to see.

Kristin: Among a lot of products that you have to enrich. You have to get ready for getting to market, see what status they’re in, in, like you said, which language, but which market, which category, which family of products. So you can triage your day and not just waste time combing through and list lists of products.

Kristin: So it’s just a a quick way to understand where you are in your day to day job. And not be like, dragged down in the quagmire of lots of the Excel spreadsheets on lists of products. The other thing that we discovered was that since those employees were not, Drag down with some menial, matching and v lookup tasks that they were a even more satisfied because they were able to do the higher value work.

Kristin: The work that was actually more interesting of writing colorful descriptions, actually looking for what are the right brand images to put against these products. And so actually taking those extra steps to make their products showcase much more brilliantly on the places that they were going.

Kristin: So employee retention was a really wonderful outcome that we, we discovered with with the, those who are using the PIM. 

Brent: I think you can create and I’m gonna use all the wrong words, but like a workflow where you can have certain things that have to get done before the product’s ready to go.

Brent: Oh yeah. Which ensures that the product’s gonna be as great and beautiful as it should be when it goes live. Whereas your typical, if you are using some back end of any nondescript eCommerce system you’re not gonna have all. There’s not gonna be all those things in place to ensure that product is the way it should be across all areas. And even as a manager, then it makes it difficult if you didn’t have that tool in hand to make sure your product looks super great for your customer to see. 

Kristin: Yeah. No, it’s true. And the time to market is the, is so employee satisfaction and retention is absolutely one of them.

Kristin: But then time to market is the other benefit and the outcome of that because the speed with which you’re able to triage and understand which categories are ready to go. This is high and you, a lot of automation is happening behind the scenes so that you don’t have to do a lot of the manual work that probably you’re doing with spreadsheets and other old fashioned things to get this product information into one place.

Kristin: As an example, one of our customers who’s a seller of, Apple. Apple doesn’t give anybody any information prior to a launch of a new product, Of course. And so even, Staples. And so they would take them, I think, upwards of two weeks to, gather that information from the product launch and get it up onto their channels and into their markets to sell it.

Kristin: My gosh, that’s how much lost revenue over two weeks period. That’s that. That is an impact to the business, and now they turn it around in a matter of hours. Simply due to that process that they’ve nailed down, leveraging the interface of the PIM and all the automations and checkpoints and quality controls that we’ve got.

Brent: One other benefit that you have is that you can have a third party vendor have limited access to start making that product ready. Not, maybe Apple wouldn’t do this, but if you have a vendor who is giving you a product and they’re, they know everything about it and they can, they have access to your system, they could be starting that pre-product input before your team even has to get a hold of it or a lot of that work would already be done to get it live as soon as.

Kristin: Yeah, totally. And so that’s the one solution for retailers and distributors is that onboarding solution to allow third parties to get in there and import their product information alongside other components. But there’s also inside the administrative rights of the core PIM itself, we have a bunch of customers who have seasonal release.

Kristin: And so they have a ton of products that they just have to get out the door in various season, and they find that it’s actually. Really valuable for them and their community actually, where this particular customer is to hire students, like working students as well as retired people to their offices.

Kristin: Give them, these are the three things that you’re working on. And that’s all the access that they have. So they have their list of products that they work on and the various fields and attributes that they’re allowed to enrich, and they find that their time to market. So much faster. Their flexibility with their workforce is pretty darn high, and they love being able to, to hire into the community people who might otherwise not have those types of opportunities.

Kristin: And it’s just this like win, win all around. 

Brent: Talking about new product launches and I know that Akeneo recently unlocked a new product, at the Unlocked Conference. Thank you. Tell us about Akeneo Product Cloud and how that’s gonna change things and enhance things. 

Kristin: Yeah, we’re super, super excited about this.

Kristin: This this for us is the way that the category evolves. One of the things that we clearly. Encountered in working with the customers that we have and, the benefits of having 80,000 installs of the product and open sources, having conversations with people to see what other pieces of information help to the browser, turn into a buyer.

Kristin: And if you step back and you think about all of those components of product experiences that help you and I discover to learn to make the purchase it’s more than what a traditional modern pin can consume or should consume. You go up on any product product page, you’ll see things like customer reviews, you’ll see things like and if it’s a dynamic pricing that’s not going inside of pin because it’s hot changing by the, this millisecond sometimes pricing.

Kristin: There are things that, let’s see what other components that we can think of that live outside. So there’s order information, right? So understanding if there’s availability of that product in a certain store that’s near you. Those are all components that naturally and should live outside of a traditional modern PIM like Akeneo.

Kristin: But that also serve that browsing to buying experience. And so the product cloud is that evolution of a composable offering that allows merchants and commerce leaders to get their products and showcase their product. Anywhere with any product information in one single pre in place. So it broadens the scope of product information to both warm and hot data.

Kristin: So non-static, non, once and done marketing data to that more dynamic data, puts it all in one place and allows those merchants to do analytics on performance. Of those products in all of the destinations to where it goes. So we’re pretty excited about this. It’s an evolution of building out the various components for us in this product cloud vision that we’re painting out there.

Kristin: But I think we’ve got the backbone of it with the pin with our app store, with our connected marketplace to. All the destinations that that we need to get them to, to the product information too. So we’re pretty excited about the product 

Brent: cloud. Is the, so you’re gonna tie in the ERP and any disparate systems that would be connected to the it’s you’re talking about having everything coming into one place and then spitting it out to the multiple channels again.

Kristin: Yeah, exactly. If you think of the PIM is now one component, one composable component of the entire product record. You’ve got a dam, you’ve got order management systems to serve, availability needs in the product record product life cycle systems that allow the searcher or the buyer or the consumer to understand where the inform the product was sourced from potentially since that’s now.

Kristin: A real transparency, like I said, is a real need for BA browsers and buyers to understand where the sourcing material has come from and how it was sourced some of that lives in a system like a plm. And to be able to combine all of those elements into one full product record in the single source.

Kristin: So now the full product record is elevated at a product data platform level and then shipped out and activated into the various channels that it needs to go. That’s what we now mean by a product record being activated into the various destinations where it needs to go. One of the other value propositions that I’m really excited about there is essentially.

Kristin: Now you’ve got the customer record. Oh, sitting in a CDP or a crm. You’ll have the product record completely. Sitting in a PDP product data platform, marrying those two and syncing those two data sources allows for analysis of your business that you’ve never had before. And so up leveling that centralized product record to that centralized customer record is just gonna.

Kristin: Further unlock so much growth for these businesses. 

Brent: That really helps the marketers, the top three things in marketing is measuring. And that will give a lot more insight to how well they’re performing. Absolutely. Kristen, if you had if you had a little juicy nugget that you could give a merchant as we’re going into fourth quarter, Black Friday this busier time.

Brent: What could you give a merchant? What would you what do you think the trend is now in, in this the end of 2022? 

Kristin: Oh, Juicy nugget. I love experimenting. I do that myself for my marketers in my in my team. If we’re not experimenting, then we’re not trying, we’re not failing.

Kristin: We’re not we’re not getting out there and making sure that we’re the best showcasing our offering in the best. . And so I think for merchants out there, it’s the same. It’s if you can’t quickly experiment in a new channel, if it’s a sales channel or marketing channel you’re missing out, you’re missing out on exposure to new audiences, or you’re missing out on, being able to showcase your products in ways.

Kristin: You couldn’t on a direct to consumer channel, potentially with with a, the YouTube influencer channel that’s coming out. So I think it’s it’s pretty imperative that, this season, if you wanna try something new, the quicker you can get there, measure it, understand it, pull it off.

Kristin: It’s, if it’s not working, but expand it if it is. I think that’s the real power in expanding your business. . 

Brent: Yeah. And just to help listeners understand how easy it would be as you have everything in your PIM and you have a new channel that’s now available, all those channels are gonna be connected within api.

Brent: And all you do is connect the two. And even if it’s such a new thing, there’s tons of middleware that can get you in connected if it’s not available. But generally those larger channels or the new channels that are out there, they’re gonna be available to connect to. And just as we wanna sell that particular thing to somebody, that channel wants that connection with you to sell through.

Brent: So I think that’s a great, That’s a great point that you’ve made about how. The time to market is so greatly reduced by having your product all in one place and ready to go. 

Kristin: . Yeah. Absolutely. Absolutely. And you know what, we know, we noticed this with And I think a lot of learnings came out of covid on so many different dimensions, but when we were trying to support our customers through Covid and the impact that it had on their businesses the ones in our ecosystem they were able to make these pretty significant pivots.

Kristin: We had a company that would sell to airlines. So they sold things like fuel to airlines. They sold things like everything in bulk to support the flight. And Covid hits, What do you do? So their big idea was to pivot to consumers. So they’re selling to, they’re selling to businesses.

Kristin: Clearly. They decided to take their wear. That actually suddenly were pretty useful for people because they had things like hand sanitizer in bulk. And so what they were able to do is do some repackaging but sell to consumers. So they spun up all that product information that they had in the kidney that they were using to sell to businesses, re, just tweak some of the descriptions to make it more consumer friendly.

Kristin: And they push direct to consumer within a matter of months. That’s a business pivot . But they accessed a whole new market through consumers because they have their product information sorted. Wait, that’s experiment, an experimentation at scale, and that’s business survival. And so now coming out of Covid and flights are all back, they have two consumer bases now buying bases now that they’re able to accelerate.

Kristin: The world’s your oyster in that case, right? Just in terms of new markets, new channels that you’re able to experiment with. 

Brent: I do wanna make a D2C, B2B point too, that the PIM is a channel to print as well. Yes. And if you’re a B2B and you have traditional, maybe one channel through some kind of website, but you also have a printed catalog PIM is a great place to put all of your products in, and then you can output to a printed catalog just like you do to any other channel.

Brent: You can think of it as electronic and digital, but that digital turns into pieces of paper at the end, and rather than having somebody comb through, pages and pages of InDesign documents or whatever you’re using you can start it in your PIM and then output to some product that, that actually is the printable version.

Brent: Yeah, 

Kristin: I was in my CEO’s office a few months ago and he proudly has displayed on his. This massive catalog. It’s like this thick and dense . He puts it on my lap and I’m like, Oh that’s, I could do some weight lifting with this, but it’s entirely powered by the kidney and the level of detail and the product information that’s in here.

Kristin: It, this is not a lost business of selling with a product catalog for many industries. And if you have to sort through all of that, all of those dense pages of product catalogs in product information manually, oh my Lord. And if you get something wrong, the expense of getting something wrong in a printed catalog that you’re doing thousands of, this is.

Kristin: Business impact. So yeah, getting the product information right and all of those checks and balances that you’d want for your digital, easy to pull down a misspelling on a, your direct to consumer channels. But if you’re have a misprint a spelling error in a catalog that has already been printed.

Kristin: you’ve got a problem. So all of the checks and balances that go into that are pretty important for those channels as 

Brent: well. Yeah, and I, so Kristen, I think you and I could talk about great solutions for PIM for the next three hours, but unfortunately we are out of time. Yeah. As I put, as I close out on a, each of our podcasts, I give a chance for the guests to do a shameless plug about anything you’d like.

Brent: What would you like to plug? 

Kristin: I, it’s the mission that we’ve got is to make sure that we provide a solution for anybody who needs it. So I’d say go to Akeneo.com and just start the free trial. And like I said there’s no, no credit card and nothing’s needed. You just put your your name in there and.

Kristin: There’s a live chat inside the food trial. You can explore the experience all on your own time and all on your own. Or if you need help, we’ve got that too. So I would just say check it out. If you’re curious about what exactly it looks like and under the hood is there for you to open up.

Kristin: So atkin.com is the shameless plug that I’ll put out. 

Brent: Yeah, and I’ll put all, I’ll put all the links on the show notes. Kristen Naragon, thank you so much. Kristen is the VP of Global Marketing and Strategy for Akeneo. Thank you for being here today. 

Kristin: It was my pleasure. Thanks so much, Brent.

Interested in a beginner’s guide to PIM? Check out this article.


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

    View all posts

Leave a Comment