female founders

Courtney Hurley & Kelly Evans

AI in Marketing: Finding the Balance Between Automation and Human Connection

In this enlightening episode of Talk Commerce, I sat down with sisters Kelly Evans and Courtney Hurley, who shared their expert insights on the evolving role of AI in marketing and the critical importance of maintaining human connection in business. Their unique approach to combining technological efficiency with authentic human interaction offers valuable lessons for businesses of all sizes.

The True Value of AI in Marketing Automation

One of the most striking insights from our conversation was how businesses often misuse AI tools. As Kelly pointed out, while many companies focus on using AI for content generation, its real power lies in backend operations and data analysis. “Use AI as your intelligence tool, which is what it’s supposed to be doing – not artificial content creation,” Kelly emphasized.

Courtney shared a compelling example of how proper AI implementation increased one client’s ROAS (Return on Ad Spend) by 850% over a year – and this was for a company spending $2 million annually on Google Ads alone. The key wasn’t just in deploying AI, but in using it strategically to analyze and optimize lead scoring data.

The Human Element: A Competitive Advantage

Perhaps the most powerful insight from our discussion was about the growing importance of human interaction in business. Courtney revealed how their simple shift from automated marketing emails to personalized communications resulted in dramatic improvements:

  • Open rates increased from 23% to 58%
  • Click-through rates jumped from 0.5% to 27%

“People are starting to crave more and more of that human connection,” Courtney noted, highlighting how this desire for authentic interaction is becoming a key differentiator in the marketplace.

Smart Tool Integration: Less is More

One of the most practical takeaways from our conversation was Kelly’s “three-tool rule.” She advises businesses to:

  1. Maintain one central database system
  2. Focus on a single primary marketing channel
  3. Add only one additional tool specific to your business needs

As your host, I’ve seen countless businesses struggle with tool overload, and this streamlined approach makes perfect sense for maintaining efficiency while reducing costs and complexity.

The Future of Marketing: Balancing AI and Human Touch

Looking ahead, both Kelly and Courtney emphasized that successful businesses will be those that effectively combine AI’s analytical power with meaningful human interactions. They’re seeing a shift away from fully automated systems toward solutions that facilitate real human connections while using AI to handle backend processes efficiently.

In my years of hosting Talk Commerce, this conversation stands out for its practical insights into how businesses can harness AI’s power while maintaining their human essence. As Kelly aptly put it, “Marketing needs to do its job and then inform you effectively and not become your job.”

Want to learn more about balancing AI and human elements in your marketing strategy? Listen to the full episode with Kelly and Courtney, and visit MarketLikeACMO.com to connect with these insightful marketing experts.

The world of ecommerce and marketing continues to evolve, but one thing remains constant: the need for authentic human connection. As we navigate these changes together, let’s remember that technology should enhance, not replace, the human element in business.

Find more episodes about marketing strategy here.

Joslyn Faust

Hey Bamboo: Revolutionizing Sustainable Paper Products with Joslyn Faust

The pandemic sparked countless entrepreneurial journeys, but few are as unique as Joslyn Faust‘s transition from tech marketing executive to sustainable paper products innovator. In my recent Talk Commerce podcast episode, I sat down with Joslyn, the founder of Hey Bamboo, to discuss how she’s revolutionizing an industry that affects everyone’s daily life.

The Pandemic Paper Problem

During our conversation, Joslyn shared how the toilet paper shortage of 2020 opened her eyes to some shocking statistics. “27,000 trees are cut down every day just for toilet paper,” she revealed. This revelation, combined with her teenagers’ brutally honest feedback about existing sustainable alternatives, inspired her to create something better.

Why Bamboo Makes Perfect Sense

One of the most fascinating parts of our discussion was learning about bamboo’s superiority as a raw material. As Joslyn explained, “Bamboo can grow up to three feet a day, and it’s ready to harvest in just 45 days.” What really caught my attention was learning that bamboo is actually stronger than steel and more absorbent than wood, making it an ideal material for paper products.

Innovation in Sustainability

Hey Bamboo isn’t just about the product – it’s about rethinking the entire approach to sustainable paper goods. Joslyn’s commitment to sustainability extends to every aspect of the business:

  • Zero-waste packaging using thin paper wrap
  • Soy-based inks for recyclability
  • Bamboo cores in every roll
  • Unbleached paper products (because who needs bleached toilet paper?)

Breaking Into the Market

What impressed me most about Joslyn’s approach was her keen understanding of her market. Rather than focusing solely on environmental messaging, she recognized that customers wanted both sustainability AND quality. “People don’t really want to give up the quality they’re used to,” she noted during our chat.

The Future of Hey Bamboo

The brand is already making waves on Amazon and is expanding into paper towels and facial tissues. Joslyn’s vision for retail presence, particularly in natural grocery stores like Whole Foods and Sprouts, shows promising potential for growth.

Final Thoughts

As someone who’s interviewed countless entrepreneurs, what stands out about Joslyn’s story is how she’s taken something as ordinary as toilet paper and transformed it into an opportunity for meaningful environmental impact. Hey Bamboo demonstrates that sustainability doesn’t have to mean sacrifice – sometimes it can actually mean improvement.

Find more conversations for and about merchants here

Chantal Cornelius

Beyond USPs: How to Create Real Emotional Connections with Your Customers

It’s fascinating how many businesses still rely on generic unique selling propositions (USPs) that aren’t actually unique at all. In my recent Talk Commerce conversation with Chantal Cornelius, founder of Apple Tree Marketing, we dove deep into this challenge and explored a fresh perspective on standout marketing strategies for today’s crowded market.

The Journey to Standout Marketing Strategies

After 25 years in marketing, Chantal noticed a pattern: coaches and consultants were all using the same language to describe their services. “I help you get from where you are to where you want to be” became a universal, yet ineffective message. This observation led her on a nine-year research journey, culminating in her new book “Standout Strategies.”

The Five Emotional Strategies That Make Businesses Stand Out

During our discussion, Chantal revealed the five core strategies she’s identified:

1. Certainty

This strategy focuses on being a safe pair of hands. Businesses using this approach emphasize reliability and consistency – think McDonald’s, where customers expect the same experience every time.

2. Connection

This strategy builds on creating a sense of belonging. It’s particularly effective for networking organizations where members want to feel part of something bigger than themselves.

3. Contribution

Perfect for charities and purpose-driven organizations, this strategy helps customers feel they’re making a difference in the world.

4. Growth

This approach appeals to clients seeking personal and professional development, emphasizing excitement, empowerment, and freedom.

5. Significance

This strategy caters to those wanting to be heard and respected, focusing on helping clients make a bigger impact.

Finding Your Strategy: A Personal Insight

What struck me most during our conversation was Chantal’s candid admission about her own business. She initially thought growth was her strategy, but customer feedback revealed they valued her as a “safe pair of hands” – certainty was her true strength. This highlights an important lesson: sometimes our perception of our business differs from what our customers truly value.

The AI Factor in Modern Marketing

We also discussed the role of AI in marketing, and Chantal shared an interesting perspective on using AI tools while maintaining authentic human connection. She emphasized that while AI can help create content, it’s crucial to maintain your unique voice and emotional connection with your audience.

Takeaways

The insights Chantal shared remind us that successful marketing isn’t just about what we do, but how we make our customers feel. Whether you’re a solopreneur or running a larger organization, understanding your emotional strategy can be the key to truly standing out in your market.

Want to learn more? You can find Chantal’s book “Standout Strategies” on Amazon or visit appletreeuk.com to take the free strategy assessment test.

Listen to other episodes about marketing strategy here

Listen to another episode with Chantal here

Betty Lu

Transforming Food Waste into Delicious Snacks with Betty Liu

In this episode of Talk Commerce, host Brent Peterson sits down with Betty Lu, the innovative founder and CEO of Confetti Snacks. This conversation unveils the remarkable journey of a Singapore-born entrepreneur who’s transforming food waste into colorful, nutritious snacks while building a rapidly expanding global brand. From supplying Netflix offices to securing nationwide distribution in Walmart, Betty shares insights into her mission to revolutionize the snacking industry with sustainability at its core.

Key Takeaways

  • Confetti Snacks has expanded to 4,000 supermarkets across nine countries
  • The company upcycles B-grade produce that would otherwise be discarded
  • Their innovative drying technology maintains nutritional integrity while creating crunchy textures
  • The brand has secured partnerships with major retailers including Walmart, Albertsons, and Safeway
  • Disney collaboration launching in Q1 of next year featuring Mickey Mouse themed products
  • The company operates with a hyper-localized production model to minimize carbon footprint
  • Each bag contains six servings of fruits and vegetables

About Betty Lu

Betty Lu exemplifies the modern sustainable entrepreneur. After retiring at 27, she embarked on a transformative four-year journey across 56 countries, which sparked her vision for Confetti Snacks. Her business acumen, developed through formal education in Singapore, combined with her passion for culinary excellence and sustainability, led to the creation of a brand that’s now recognized in the Michelin Guide. Betty’s leadership has attracted attention from major industry players, including recognition as a finalist in Cartier’s Women’s Initiative.

Sustainable Snack Innovation from Confetti Snacks

The conversation begins with Betty sharing her origin story, explaining how Singapore’s rich culinary heritage influenced her perspective on food innovation. She describes her extensive world travels, which opened her eyes to two critical global issues: food waste and hunger. These observations became the foundation for Confetti Snacks’ mission to upcycle imperfect produce into delicious, nutritious snacks.

Betty details the company’s innovative approach to product development, working with James Beard award-winning chefs and food technologists to create authentic, culturally-inspired flavors. The technical process involves carefully controlled temperature management at 86 degrees Celsius to preserve nutrients while achieving the perfect crunch.

The discussion reveals impressive market penetration, with Confetti Snacks securing placement in major retailers like Walmart without requiring traditional test market phases. Betty emphasizes the importance of maintaining strong sales velocities and implementing strategic promotional activities during peak snacking seasons.

Balancing Profit with Purpose

The podcast reveals how Confetti Snacks represents a new generation of food companies that successfully balance profit with purpose. Betty Lu’s approach to business demonstrates that sustainability and scalability aren’t mutually exclusive. Her strategy of hyper-localized production and distribution, combined with innovative product development, creates a compelling blueprint for future food entrepreneurs.

Memorable Quotes

“Nearly one third of edible produce are thrown away every year simply because they are ugly or due to a crop surplus.” – Betty Lu

“If we can seduce them with taste first… they are going to tell their friends about it and their family about it and they’ll keep coming back the next 1,000 times.” – Betty Lu

“Whatever you can imagine, you can make real.” – Walt Disney

Engaging the Audience

Listeners can experience Confetti Snacks’ innovative products by visiting their local Walmart, Albertsons, or Safeway stores. The brand is also available on Amazon and confettisnacks.com, delivering to every ZIP code in the US, including Alaska and Hawaii. Watch for their upcoming Mickey Mouse collaboration and new product launches in airports nationwide.

Final Thoughts

The conversation with Betty Lu illuminates how innovation in the snack industry can address global challenges while creating profitable business opportunities. As Confetti Snacks continues to expand its reach, it’s clear that the future of sustainable snacking is colorful, flavorful, and waste-conscious.

Listen to more episodes about what’s happening in the food industry

JAMBAR Organic Energy Bars Summit New Heights with Aspen Snowmass Partnership

JAMBAR®, created by PowerBar® inventor Jennifer Maxwell, partners with Aspen Snowmass as the official Energy Bar Affiliate Partner, bringing organic nutrition to four world-class mountain resorts.

Carolyn Lowe

Strategic Insights from ROI Swift’s CEO Carolyn Lowe for Mastering the Amazon Marketplace

In this episode of Talk Commerce, host Brent Peterson engaged in an enlightening conversation with Carolyn Lowe, CEO and founder of ROI Swift, about maximizing success on Amazon’s marketplace. The discussion revealed crucial insights for brands considering Amazon as a sales channel, along with practical strategies for optimizing their presence on the platform.

Key Takeaways

  • Brands should conduct thorough P&L analysis before entering Amazon
  • Products priced under $15 rarely generate profit after Amazon fees
  • 60-70% of Amazon searches are non-branded
  • Video content is increasingly important for product listings
  • FBA can increase conversion rates by 30-80%
  • Proper product page optimization should precede advertising efforts

About Carolyn Lowe

Carolyn Lowe’s journey to becoming an Amazon expert began at Dell Computer, where she worked in consumer marketing for six years. Her transition to entrepreneurship came through her experience helping a mom and baby company grow from a modest $10,000 monthly Amazon revenue to an impressive $400,000-$500,000. In 2015, she founded ROI Swift with the ambitious goal of helping 500 brands achieve profitable growth.

Detailed Episode Summary

The conversation began with Carolyn sharing her background in e-commerce, dating back 25 years when she moved from Boston to Austin for a role at Dell. Her expertise in digital marketing evolved through various positions, ultimately leading to the foundation of ROI Swift.

On the topic of Amazon presence, Carolyn emphasized the importance of strategic decision-making. She outlined specific scenarios where brands should consider Amazon:

“If you’re in retail or you’re sold through retail partners or other online partners, you’re going to end up on Amazon anyway, so you might as well make it the best experience,” Carolyn advised. However, she cautioned that brands with exclusive direct-to-consumer models might want to maintain their independence.

Regarding product pricing, Lowe shared crucial insights about margin considerations. She explained that successful Amazon products typically require:

  • 60-80% gross margins
  • Ability to absorb 15% Amazon fees
  • Additional 10% for shipping costs
  • 10-15% advertising budget

The discussion turned to product optimization, where Carolyn stressed the importance of proper page setup before advertising: “Don’t spend any more money on ads until you’ve got the best product page,” she emphasized, noting that conversion rates below 10-15% indicate need for improvement.

Personal Commentary and Analysis

The podcast reveals the complexity of Amazon marketplace success, highlighting how proper preparation and strategy are crucial for brands entering the platform. Carolyn’s emphasis on data-driven decision-making and thorough economic analysis before Amazon entry demonstrates the platform’s evolution from a simple marketplace to a sophisticated e-commerce ecosystem requiring expert navigation.

Memorable Quotes

“Amazon is the devil we know.” – Carolyn Lowe, discussing the predictability of Amazon compared to other platforms

“If your product needs a lot of education and it’s a disruptor, it will be difficult on Amazon.” – Carolyn Lowe, on product-market fit

“You don’t want to send good traffic to a bad web page.” – Carolyn Lowe, emphasizing the importance of product page optimization

Engaging the Audience

To learn more about optimizing your brand’s Amazon presence, connect with Carolyn Lowe on LinkedIn or visit ROI Swift’s website at roiswift.com. The full episode offers additional insights and practical tips for brands considering or currently selling on Amazon.

Final Thoughts

Amazon marketplace continues to evolve, requiring brands to maintain agility and strategic focus. Success on the platform demands more than just listing products – it requires careful planning, proper pricing strategy, and ongoing optimization efforts.

Find more conversations about optimizing for Amazon Marketplace here

Caroline D'Amore

From Pizza Kid to Entrepreneur: Caroline D’Amore’s Pink Journey

On a this episode of Talk Commerce, I had the pleasure of chatting with Caroline D’Amore, the dynamic founder of Pizza Girl. This isn’t just another food story; it’s a masterclass in entrepreneurial grit, brand building, and navigating the challenges of a male-dominated industry. Caroline’s journey, from overcoming family business hurdles to creating a nationally recognized brand, is both inspiring and insightful. In this post, we’ll feature the key takeaways from our conversation, highlighting Caroline’s unique strategies and her powerful message for aspiring entrepreneurs.

From “Pizza Kid” to Pizza Girl: Embracing Your Identity

Caroline’s story begins with a childhood spent assisting her father in their family’s pizza catering business. The memorable, and somewhat embarrassing, “Pizza Kid” shirts she wore as a child became a surprising springboard for her future. She initially tried to distance herself from this past, but eventually, she brilliantly recognized the inherent value of her experience. This realization was a turning point – it’s a lesson I found incredibly powerful. So many entrepreneurs are trying to reinvent the wheel, when the wheel they have is perfectly good, maybe just needs a little polish!

Identifying Market Gaps: The Sauce and Oven Story

Caroline didn’t just create another food brand; she identified and filled significant market gaps. Her dissatisfaction with the quality of commercially available pasta sauces led her to develop her own unique recipe – a testament to the importance of understanding and responding to consumer needs. This was followed by the equally brilliant development of her pizza ovens. Solving the problem of inaccessible, high-priced home pizza ovens was pure genius! It reminded me of how often innovation comes from identifying what’s missing rather than what already exists. This concept resonated deeply with me. I think many of us get bogged down in what everyone else is already doing.

Multi-Channel Magic: The Power of Direct-to-Consumer

Caroline’s success isn’t solely reliant on one distribution channel. She masterfully blends direct-to-consumer sales with strategic partnerships in high-end supermarkets and online retailers. This multi-channel approach is crucial for maximizing market reach, building brand loyalty, and ensuring stability. It’s a testament to the power of a diversified business strategy, a point I’ve emphasized repeatedly on the show, and one that Caroline effectively executes.

High-Quality, Clean Ingredients: Catering to a Healthier Market

Caroline’s dedication to using high-quality, clean ingredients strongly resonates with current consumer trends. Her commitment to using organic, ethically sourced products speaks volumes about her values, creating a strong brand identity. I found her concern about the differences in food standards between the U.S. and other countries particularly poignant, illustrating a growing consumer awareness and demand for transparency and higher quality ingredients.

Breaking Barriers: Women in Entrepreneurship

Caroline’s journey highlights the ongoing challenges for women in entrepreneurship. She shared stories of investor meetings where her gender and the name “Pizza Girl” were perceived as drawbacks. She cleverly turned those objections into strengths, making her brand even more distinctive. This underscores a powerful lesson about turning perceived disadvantages into unique selling points – a valuable takeaway for all entrepreneurs, especially women. I couldn’t agree more with her message about owning your identity and using it to propel your business forward.

Final Thoughts

Caroline D’Amore’s entrepreneurial journey is nothing short of inspiring. Her success with Pizza Girl isn’t just about delicious pizza; it’s about identifying and solving problems, embracing a unique identity, and building a strong brand across multiple channels. Her unwavering commitment to quality and her bold approach to the market makes her a role model for aspiring entrepreneurs everywhere. Listen to the full episode of Talk Commerce to hear more of Caroline’s incredible story and gain further insights into her business strategies. And don’t forget to check out Pizza Girl—her products are as delicious as her story is compelling!

Click here to learn more stories about female founders and entrepreneurs.

Follow Caroline and Pizza Girl: Instagram – @pizzagirl, @carolinedamore

Gloria Chou

Hack Your Way to Free Press Coverage: A Small Business Owner’s Guide with Gloria Chou 

Leverage organic PR to boost your brand visibility and SEO. Gloria Chou, a leading PR coach, shares her proven strategies for securing media features and building brand authority on this episode of Talk Commerce. Learn her CPR pitching method and how to find the right journalists to pitch your product.

Chantal Cornelius

Why Your USP Isn’t Working and How to Fix It with Chantal Cornelius

This week on Talk Commerce, I had the pleasure of chatting with the brilliant Chantal Cornelius, founder of Apple Tree Marketing. Chantal shared some game-changing insights on marketing strategies that truly resonate with customers. In this blog post, we’ll unpack her key takeaways, focusing on how to move beyond outdated USPs and create a marketing approach that makes your business truly stand out.

Why USPs Don’t Work (And What To Do Instead)

Chantal and I both agree: Unique Selling Propositions (USPs) are often ineffective. Why? Because most businesses end up saying the same thing! Chantal’s experience working with numerous coaches and consultants revealed a common pattern – everyone claims to be unique, but they’re actually offering very similar services.

My takeaway here is that focusing on what makes you different as an individual might be more effective than forcing a USP. Chantal highlighted that USPs are easier to create with tangible products, but when selling services, the focus shifts to customer emotion.

The Power of Standout Strategies

Instead of USPs, Chantal champions “standout strategies,” focusing on how your customers want to feel when working with you. This customer-centric approach involves identifying the emotions that matter most to your target audience (safety, amusement, etc.). Chantal’s five standout strategies offer a framework to achieve this, and the right strategy for your business depends on the needs and emotions of your ideal customer. This really resonated with me because it’s so different from the traditional “features and benefits” approach.

Measuring Marketing Success: It’s Not Just About Numbers

A crucial element Chantal emphasizes is measurement. Too many small businesses jump into marketing tactics without establishing a baseline or tracking their results. Chantal’s approach is refreshingly simple yet effective. She tracks her phone calls, noting the source of each new inquiry. This allows her to see what marketing strategies deliver the best results and double-down on her success. This practical, data-driven approach is something I’ll definitely be implementing.

The Art of Strategic Marketing: Don’t Just React, Plan!

Chantal stresses the importance of strategy over tactics. Before jumping into social media or other marketing activities, take a step back to define your goals, target audience, and the best way to reach them. This is essential when dealing with a marketing crisis. This strategic approach makes measuring your success easier and more meaningful. I found this to be exceptionally helpful; often we forget that before running any marketing campaign we should first plan and understand our target audience and goals!

Public Speaking as a Marketing Tool: Share Value, Then Sell

Chantal shared her experiences with public speaking, highlighting the importance of providing value to the audience without being overtly salesy. She suggested that it’s less about actively selling and more about subtly influencing and establishing credibility. It’s a more passive approach that relies on building trust and expertise to draw in potential clients.

American vs. English Marketing: A Cultural Divide?

Chantal points out interesting cultural differences between American and British marketing approaches. Americans are generally more outgoing and direct, while Brits tend to be more reserved. This impacts how businesses approach networking and outreach. I found this comparison fascinating, and it reinforces that the “best” approach is always the one that fits your target market.

Chantal’s Advice for Small Business Owners: Start With Your Network

Chantal’s key advice for small business owners starting their marketing journey is simple: start by talking to people you already know. Use your existing network. Don’t rely solely on social media; pick up the phone, build relationships, and let your network know about your business. I personally think this is excellent advice and something many business owners can benefit from.

Chantal Cornelius’s insights on strategic marketing offer a breath of fresh air. Her focus on customer emotions, careful measurement, and a thoughtful approach to public speaking is a recipe for marketing success. To delve deeper into Chantal’s five standout strategies, take her free test at AppletreeUK.com! You can also listen to the full podcast episode for a more in-depth understanding.

Find more Talk Commerce podcasts about marketing strategy here

Talk Commerce Podcast Guest Sarah Engel

Ecommerce Mastery with Sarah Engel of January Digital: Live from Shoptoberfest

Hey everyone, Brent Peterson here from Talk Commerce. In this blog post, I’m sharing key takeaways from a fantastic conversation I had with Sarah Engel, President of January Digital, at Shoptoberfest. Sarah, a seasoned e-commerce expert and TED Talk speaker, offered invaluable insights into the current challenges and innovative solutions shaping the retail landscape. Let’s dive into the highlights!

The Lingering Impact of COVID-19

Sarah recounted the chaotic period of November 2020, when the pandemic upended supply chains. She emphasized the initial feeling of isolation many executives experienced, believing they were alone in facing these unprecedented challenges. This resonated deeply with me; it highlights how crucial open communication and industry collaboration are in navigating crises. Sarah’s point about everyone facing similar challenges, regardless of size or industry, is a powerful reminder that we’re all in this together.

The Spoiled Consumer: Rethinking Promotions

One of the most compelling discussions revolved around the “spoiled consumer.” Sarah and I explored how years of aggressive promotions have trained customers to expect discounts, significantly impacting brand margins.  My own experience confirms this—many brands struggle to break free from this cycle. Sarah’s advice? A strategic, 18-month plan focusing on customer understanding, rather than relying on the “lazy lever” of constant discounting. This involves deep analysis of what customers truly value – maybe it’s loyalty programs, early access, or exclusive experiences, not just price cuts.

Rising Costs and Creative Solutions

Sarah aptly pointed out the impact of rising business costs – inflation, wages, etc. – impacting everyone. She saw a silver lining, though: increased creativity. Brands are innovating with new products, categories, and collaborations (think Taco Bell Crocs!), demonstrating resilience and adaptability in a challenging environment. I concur; this pressure-cooker environment is fostering ingenuity we haven’t seen before.

Navigating Shifting Customer Demands and Competitive Landscape

The conversation touched upon how consumer expectations – particularly regarding shipping – have changed dramatically. The Amazon effect has set the bar high, creating pressure on brands of all sizes to offer fast and free shipping. Sarah mentioned Gen Z’s willingness to shop based on value alignment rather than price alone – a significant shift in consumer behavior.  This aligns with my observations: brands that connect authentically with their audience on a values level are better positioned for long-term success.

The Power of Retail Media and Authentic Advertising

We also discussed the booming retail media landscape, particularly Amazon’s dominance. Sarah highlighted how Gen Z values authenticity, responding positively to organic content and influencer marketing. This reflects my own experience in working with various brands; genuine connections resonate more deeply with today’s consumers than intrusive ads.

January Digital: A Strategic Approach to E-Commerce Mastery

Finally, Sarah shared insights into January Digital, her agency. They offer full-funnel marketing and consulting services, focusing on deep business understanding and strategic partnerships with their clients. I found this approach particularly refreshing, prioritizing collaboration and holistic solutions over quick fixes.

Sarah Engel’s insights were both insightful and practical, offering a refreshing perspective on navigating the complexities of the modern e-commerce world. From dealing with the lasting effects of the pandemic to the changing dynamics of consumer behavior and the importance of authentic connections, this conversation touched on some of the most critical issues facing businesses today. I highly recommend listening to the full podcast episode for an even deeper dive into these crucial topics!

Let me know your thoughts in the comments below.

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