February 8, 2023

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Changing the Buying Experience Through AR technology with Gaurav Baid

Who is Brent Peterson?
Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

The use of AR technology brings spatial depth to the onscreen buying/browsing experience – delivering life-like photorealism, mobile responsiveness, interactivity, and personalization – key influences re-shaping the digital commerce industry today. Gaurav has set out to deliver meaningful & delightful enhancements to visual experiences by deploying 3D Computer Vision and AI technological advancements of Avataar’s proprietary platform. He believes that the way in which end consumers are discovering products today, will undergo a massive transformation with software and hardware evolution in the current decade and wishes for Avataar to play a major role in this.

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