Commerce is Custom

Have you ever wanted to do something out of the ordinary in your Shopify store and then found a small application to do it? When you use SaaS, you don’t own or control any third-party code, and you depend on a small army of developers to host and maintain all your applications on Shopify. Sander helps us understand the benefits of a hosted solution and how Shopware will help merchants run their stores more effectively and less expensive than a SaaS-based solution. He talks about “Flow Builder,” which lets merchants customize specific workflows on their system without needing a developer or a third-party application. We talk about how easy Shopware is to start developing for a developer and how the tech stack is “Developer Friendly.”

Sander gives us some 2022 tips for merchants. Tell your story, make sure you have robust product information, own your customer relationship, and make videos! If you can’t make all your videos, encourage your customers to make them for you. We finish with, a global community for Shopware users.

Sander Mangel is a Solutions Architect on the Global Market Development Team for Shopware

Learn more about PIMS and how they work with commerce by clicking here.


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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