December 7, 2022

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Home » Creating a great customer experience with Rachel Fefer | Gorgias

Creating a great customer experience with Rachel Fefer | Gorgias

Who is Brent Peterson?
Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

This week we interview Rachel Fefer with Gorgias. Rachel talks about customer experience and how ecommerce merchants need to “Step up their game” for customer experience online. We go over some real-life examples of great and not-so-great customer experiences. Rachel walks us through the time to respond to a request (How long is too long), personalizing the experience and data silos. This is a fun and informative interview.

This episode was recorded on July 8th, 2021

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