This episode features Eboni Ryan, a top marketing expert, as she demystifies the expanding world of retail media networks. Discover how these platforms provide a unique avenue for brands to elevate their visibility, creating a fascinating B2B dynamic in a B2C dominated world. Learn how leading brands optimize their search results on retail platforms, akin to Google, yet with a focus on loyal customers. Grasp the challenges of capturing the broader brand market’s attention, the significance of evolving digital experiences, and transparency to cater to the millennial B2B buyers.

In this enlightening episode, e-commerce expert Matthew Holman explores the significance of subscription-based business models in today’s market. He provides invaluable insights into the challenges and opportunities within the industry and discusses how businesses can leverage these models for customer engagement, recurring revenue, and long-term relationships. Listen in for his thoughts on shipping technology, automation, and the aftermath of COVID-19 on e-commerce.