Optimize your buyers journey with Avi Kumar

The psychology of cognitive customer behavior with Guido Jansen

There is a new sheriff in town, leading the charge to Spryker. Guido Jansen tells us about his new role with Spryker. Most interesting is that we learn a little about customer behavior and his role as a community builder and Cognitive Psychologist. Guido is a community engagement specialist using strategic insight and empathy to understand, inform, and strategically engage both a worldwide ecosystem and the internal stakeholders who serve them. He has done hundreds of presentations, workshops, seminars, and conferences in over 25 countries about several topics around E-commerce and Psych

NRF Big Show Wrap-Up: 2022 the Year That was(n’t)?

This year, the NRF Big Show focused on five themes: digital transformation, peak retail, e-commerce in omnichannel, shopping and the millennial consumer, and the Future of Retail. Digital transformation is all about meeting the customer where they are. Retailers are transforming their stores into increasingly digital spaces with digital displays, …

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Building a Customer Centric Culture

Store owners want to get from out of their e-commerce business. Real conversations happen when a customer-centric culture is a prime focus. Wheater you are a merchant or warehouse distributor, or a manufacturer looking for digital commerce. You should look at your tech partner, either agency or the solution integrator, and make sure they understand the business aspects and the workflow of your industry.

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