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Navigating the Marketplace Maze: Insights from Marketing Maverick Josh Gibson

April 17, 2024April 16, 2024 Brent W. Peterson

Josh Gibson, the current Vice President of Marketing at Simon Data and former Senior Director of Growth Marketing at Sysco, reveals the tactics and philosophies that enabled him to achieve amazing success. In this value-packed conversation, Josh dives deep into how he was able to 10x RR in under 2 years, build high-performing teams, and execute multichannel campaigns with outstanding ROI. Get ready to take notes and learn how to level up your marketing, better connect with customers, and accelerate growth like never before.

E-Commerce Referral Marketing: Insights from a Partnership Manager with Raul Galera

April 17, 2024April 13, 2024 Brent W. Peterson

Brands who have products that customers need are doing much better. And it’s because exactly what you mentioned about organic traffic. So if you’re selling a product, and for example, this could be a really good example, like headphones, maybe I need headphones for recording or I need headphones to go to the gym. I’m gonna go and look for what’s the best option for my budget, right?

The Future of Loyalty Programs: Insights from Lin Dai of Superlogic

April 9, 2024 Brent W. Peterson

In this episode of Talk Commerce, Superlogic CEO Lin Dai shares his expert insights on the past, present, and future of loyalty programs, and how brands can innovate their rewards strategies to drive engagement and profitability.

Unleashing the Power of Video Marketing: Tips from Expert Jeremy Toeman

April 6, 2024 Brent W. Peterson

In today’s digital landscape, video has emerged as a game-changer for businesses looking to engage their audience and boost their online presence. To delve deeper into the world of video marketing, I had the pleasure of interviewing Jeremy Toeman, a seasoned expert with an impressive track record in the media …

[Live from ShopTalk] The Struggle of Mid-Market Merchants in E-Commerce with Jason Nyhus

March 26, 2024March 26, 2024 Brent W. Peterson

In this episode of Talk Commerce, I had the pleasure of chatting with Jason Nyhus, General Manager at Shopware, at the bustling Shop Talk event in Las Vegas. As a seasoned e-commerce expert with over two decades of experience, Jason shared valuable insights on the challenges mid-market merchants face in the rapidly evolving world of online retail. Join me as we delve into the key takeaways from our conversation and explore strategies to help mid-market businesses thrive in the competitive e-commerce landscape.

Redefining the Future of E-Commerce Photography: FIN Studio Events Announces Atlanta Debut

March 25, 2024 Brent W. Peterson

FIN Studio Events is revolutionizing the e-commerce photography industry with its cutting-edge technology and collaborative approach. Discover how the upcoming events in Atlanta, Los Angeles, and New York City are empowering brands and businesses to elevate their online visual content and stay ahead of the curve.

Optimizing Ad Performance with Mabel AI: Nils Jessen Shares Insights

March 29, 2024March 24, 2024 Brent W. Peterson

In this Talk Commerce episode, Nils Jessen, co-founder and CEO of Mabel AI, discusses the challenges of ad tracking post-iOS 14.5 and how his company is revolutionizing the way e-commerce brands optimize their ad performance through high-quality data and AI-driven insights.

Unleash Your Content Potential: Insights from 33 Trailblazing Entrepreneurs

March 22, 2024 Brent W. Peterson

In the ever-evolving landscape of content creation and monetization, a new generation of entrepreneurs has emerged, each with a unique story to tell and invaluable lessons to share. ‘Unleash Your Content Potential: Insights from 33 Trailblazing Entrepreneurs’ is an anthology that delves into the diverse experiences, strategies, and perspectives of these content pioneers.

Mastering Personalized Marketing with Decile CEO Cary Lawrence

March 12, 2024 Brent W. Peterson

In this episode of Talk Commerce, Cary Lawrence, CEO of Decile, shares her insights on leveraging first-party data for personalized marketing. Discover how Decile helps marketers navigate a cookieless world, balance relevance and privacy, and identify high-value customers using predictive analytics. Cary also discusses future marketing trends, including sustainability, customized loyalty programs, and the role of AI in customer service.

Live from eTail West with Shopware’s Jason Nyhus: Insights and Innovations

March 5, 2024March 5, 2024 Brent W. Peterson

Join us as Jason Nyhus of Shopware delves into the transformative world of eCommerce for the mid-market. From leveraging AI to embracing open-source, find out how Shopware is crafting a future where every merchant has the tools to succeed.