This episode features Eboni Ryan, a top marketing expert, as she demystifies the expanding world of retail media networks. Discover how these platforms provide a unique avenue for brands to elevate their visibility, creating a fascinating B2B dynamic in a B2C dominated world. Learn how leading brands optimize their search results on retail platforms, akin to Google, yet with a focus on loyal customers. Grasp the challenges of capturing the broader brand market’s attention, the significance of evolving digital experiences, and transparency to cater to the millennial B2B buyers.