In this episode of Talk Commerce, Brent Peterson is joined by Brenton Thomas, CEO and co-founder of Twibi, a digital marketing agency focusing on Google, Facebook, and LinkedIn ads. Brenton shares his insights on the importance of revenue and return on ad spend, and the potential pitfalls of focusing too much on impressions and clicks. He also discusses the changes in Google’s ad platform, the shift towards AI, and how automation is shaping the future of digital marketing. Plus, Brenton shares his thoughts on the efficacy of SEO and organic traffic growth.
