I recently had the pleasure of speaking with Brynn Snyder, the innovative founder of Slate Flosser. What started as a solution to dental anxiety has evolved into a groundbreaking oral health company that’s changing how we think about flossing.
The Genesis of Slate Flosser: A Family’s Mission
Brynn’s journey is fascinating – from her background in industrial design at BYU to collaborating with her husband, Danny Snyder, a practicing dentist. Their mission began when Dr. Snyder noticed a concerning pattern: patient anxiety in the dental chair often stemmed from poor flossing habits. This observation sparked an idea that would eventually revolutionize oral care.
Innovation Meets Dental Health
What impressed me most during our conversation was the thoughtful engineering behind Slate Flosser. The device isn’t just another dental tool – it’s a carefully designed three-in-one solution that incorporates:
- Sonic vibration technology with strategically placed motors
- Special triangular designs that reach crucial embrasure areas
- An integrated tongue scraper
- Innovative bristles and ribs that make plaque removal visible
From Kickstarter Success to Market Growth
Brynn shared their remarkable journey from concept to market. Their Kickstarter campaign in 2021 was a testament to the product’s potential, raising nearly $200,000 in just 30 days. What really caught my attention was their commitment to testing – they manufactured 500 units before the campaign to ensure dental professional approval.
The Impact on Oral Health Habits
The statistics Brynn shared were eye-opening. Their Kickstarter users reported an impressive 85% compliance rate with flossing 5-7 days per week. As someone who admits to being inconsistent with flossing, I found their approach to habit formation particularly interesting, focusing on:
- Visibility (keeping the flosser next to your toothbrush)
- Positive feedback through sonic vibrations
- Regular reminders
- Making the process easier and more enjoyable
A Growing Impact on Community and Health
Beyond product innovation, Slate Flosser is making a difference in their community. Based in Spokane, Washington, they’ve created employment opportunities for the local refugee community through their fulfillment operations. They’re also passionate about educating people about the crucial link between oral health and overall wellness – including the startling connection between gum disease and dementia risk.
The Bottom Line
My conversation with Brynn revealed how innovation in oral care can go beyond just creating new products – it’s about making essential health practices more accessible and enjoyable for everyone. Whether you’re using traditional floss, water flossers, or Slate Flosser’s innovative solution, the key message remains: regular flossing is crucial for both oral and overall health.
Want to learn more about this revolutionary approach to oral care? Listen to the full episode of Talk Commerce with Brynn Snyder, and check out Slate Flosser’s products at SlateFlosser.com.
Listen to more conversations about merchants here.
