artificial intelligence

Yair Adato

Bria AI Transforms Visual Content Creation Through Responsible Technology Development

In this enlightening episode of Talk Commerce, host Brent Peterson sits down with Yair Adato, CEO and founder of Bria AI, to explore the revolutionary world of visual generative AI. As a PhD holder in computer vision, Adato shares his journey from first encountering generative AI in 2014 to creating a platform that’s reshaping how we approach visual content creation while ensuring ethical usage and fair compensation for artists.

Key Takeaways

  • Bria AI has developed an attribution engine that fairly compensates content creators based on concept usage
  • The platform focuses on rights-managed visual content, including images, music, audio, video, and 3D
  • Visual AI technology is advancing at unprecedented speeds, with significant improvements happening monthly
  • The platform ensures compliance with copyright laws and provides safe-to-use licensed content
  • Enterprise-level solutions are becoming more accessible to smaller businesses

About Yair Adato

Yair Adato brings over two decades of expertise in computer science and computer vision to his role as CEO of Bria AI. With a PhD focused on computer vision, he witnessed the transformation from physically-based computer vision to machine learning-driven algorithms. His foresight in 2014 regarding generative AI’s potential led him to establish Bria AI in 2020, creating a developer platform that democratizes visual generative AI while protecting creators’ rights.

Detailed Episode Summary

The conversation begins with Adato explaining Bria AI’s innovative approach to visual generative AI. Unlike traditional platforms, Bria AI has developed a unique attribution engine that works similarly to Spotify’s model but for visual content. This system attributes royalties based on concept usage rather than individual data points, ensuring fair compensation for content creators.

Adato emphasizes the importance of responsible AI development, particularly in handling licensed content. The platform’s approach allows users to generate content while maintaining proper licensing and attribution, addressing one of the major concerns in the AI generation space – copyright infringement.

The discussion delves into the technical aspects of AI development, with Adato sharing insights about the platform’s ability to maintain consistency in generated content – a crucial feature for brand guidelines and e-commerce applications. He notes that while AI won’t replace human creativity, it serves as a powerful tool for automation and enhancement.

Personal Commentary and Analysis

The most striking aspect of Bria AI’s approach is its focus on sustainable, responsible AI development. While many platforms rush to market without considering copyright implications, Bria AI has built its foundation on proper licensing and fair compensation. This approach could become the industry standard as regulations around AI-generated content continue to evolve.

Engaging the Audience

For those interested in exploring Bria AI’s capabilities, the platform offers various entry points, from startup plans to enterprise solutions. You can connect with Bria AI at major tech conferences, including NRF and GTC, where they often showcase their latest innovations through partnerships with AWS, Microsoft, and Nvidia.

Final Thoughts

As we stand at the frontier of visual AI technology, Bria AI’s approach to democratizing content creation while protecting creators’ rights represents a crucial evolution in the industry. Their platform isn’t just about generating content – it’s about building a sustainable ecosystem that benefits both creators and users.

Learn more about the power of video in this episode

AI and AR Drive Beauty Tech Innovation at Perfect Corp With Wayne Liu at Shop Talk

In a compelling episode of Talk Commerce recorded live from Shop Talk, host Brent Peterson sits down with Wayne Liu, co-founder and chief growth officer of Perfect Corp. This milestone conversation coincides with Perfect Corp’s 10th anniversary, offering listeners an insider’s perspective on how artificial intelligence (AI) and augmented reality (AR) are transforming the beauty and fashion industries.

Key Takeaways

  • Perfect Corp has developed sophisticated AI and AR solutions used by over 700 major brands and retailers
  • The company’s skin analysis technology can evaluate 14 different skin concerns in just five seconds
  • Their technology solutions work across both e-commerce (70% of customers) and in-store retail environments
  • Perfect Corp maintains a vast color library of 800,000 different SKUs for precise virtual try-ons
  • The company’s AI approach combines both analytical and generative AI technologies
  • AR implementation works best for standardized products with multiple variations

About Wayne Liu

Wayne Liu co-founded Perfect Corp ten years ago and serves as the company’s Chief Growth Officer. With a deep understanding of both technology and beauty industries, Liu has been instrumental in developing Perfect Corp’s AI and AR solutions that bridge the gap between virtual and physical retail experiences. His expertise spans machine learning, computer vision, and enterprise software development, making him a leading voice in beauty tech innovation.

Detailed Episode Summary

Our conversation begins with Liu explaining Perfect Corp’s core technology offerings, focusing on their virtual try-on solutions for makeup, skincare, and fashion products. The company’s technology stack includes both AR capabilities for virtual product testing and AI-powered skin analysis tools that can provide detailed assessments within seconds.

Liu delves into the technical aspects of their AI development, explaining how they’ve built their systems using convolutional neural networks and machine learning. He emphasizes that while ChatGPT has brought AI into the spotlight, Perfect Corp has been developing and refining their AI capabilities for the past decade.

The discussion shifts to the practical applications of their technology, with Liu highlighting how their solutions help reduce product returns and improve conversion rates for retailers. He explains that their technology can be integrated via API or SDK, making it accessible for both online and in-store implementations.

Personal Commentary and Analysis

This episode reveals the significant strides made in beauty tech over the past decade. What’s particularly impressive is Perfect Corp’s focus on solving real business problems rather than just creating novelty experiences. Their approach to combining analytical AI with generative AI capabilities shows a sophisticated understanding of how to leverage different technologies for maximum impact.

Engaging the Audience

To experience Perfect Corp’s innovative solutions firsthand, listeners can visit www.perfectcorp.com and try their demo products. The company regularly releases new features and technologies, making it worth following their developments through their website and LinkedIn presence.

Final Thoughts

The intersection of AI, AR, and beauty tech represents a fascinating frontier in retail innovation. Perfect Corp’s decade-long journey demonstrates how persistent innovation and focus on practical applications can create transformative solutions for both retailers and consumers.

Listen to more episodes about the latest in retail innovation here

How G2A is Revolutionizing Digital Entertainment with Mona Kinal

In this episode of Talk Commerce, I had the pleasure of sitting down with Mona Kinal, a seasoned marketing professional with over 20 years of experience who currently serves as the CMO at G2A.com. Our conversation revealed fascinating insights into the evolution of digital marketplaces and the future of gaming entertainment.

The Evolution of G2A: From Gaming Store to Digital Entertainment Hub

G2A.com’s journey is a testament to the dynamic nature of digital commerce. What began as an online video game store in 2010 has transformed into the world’s largest and most trusted marketplace for digital entertainment. Under Mona’s marketing leadership, G2A now serves more than 30 million customers across 180 countries, with over 100 million items sold from their 75,000 digital offerings.

Adapting to Post-Pandemic Consumer Behavior

One of the most interesting aspects of our discussion was how the pandemic reshaped G2A’s business model. As Mona explained, COVID-19 didn’t just change how people shopped – it transformed how they consumed entertainment. The emergence of casual gamers alongside traditional hardcore gamers opened new opportunities for expansion into software, e-learning, gift cards, and subscriptions.

The AI Revolution in Digital Marketplaces

A significant portion of our conversation focused on how G2A leverages artificial intelligence across their platform. Mona shared several key applications:

  • Seller verification and fraud prevention
  • Customer segmentation and personalization
  • Marketing automation and content creation
  • Cybersecurity and pattern recognition
  • Customer service automation

Trust and Security in Digital Commerce

What particularly impressed me was G2A’s commitment to security. With over 400 payment methods available and an anti-fraud rate lower than the industry average, they’ve created a trusted environment for digital transactions. This focus on security, combined with local payment options like Blic in Poland and Bizum in Spain, has helped build customer confidence across global markets.

The Future of Gaming and Digital Entertainment

Looking ahead to 2025, Mona shared some exciting predictions:

  1. AI will continue to be a driving force in industry innovation
  2. Marketplace dominance will grow (currently 65% of European online sales)
  3. Increased brand presence in gaming platforms like Roblox and Fortnite
  4. More gaming-inspired entertainment content
  5. Seamless multi-device gaming experiences

Personal Reflection

As someone who’s worked extensively with major brands like Universal Music, I found Mona’s insights into digital entertainment particularly relevant. The way G2A has positioned itself as a “gate to adventure” in the digital world showcases how modern brands can successfully blend commerce with entertainment.

I especially appreciated Mona’s emphasis on democratizing digital entertainment – making it accessible to everyone regardless of age, location, or digital savviness. This approach aligns perfectly with the evolving nature of gaming and digital consumption.

If you’d like to explore more about what G2A offers, visit g2a.com and discover their extensive digital marketplace for yourself. As Mona would say, it’s time to “open the gate to adventure” in the digital world.

Find more interviews about Digital Consumer Behavior

More ways to connect with G2A:
https://www.instagram.com/g2a_com/

https://www.facebook.com/G2Acom

https://www.tiktok.com/@g2a_com

Business Buzzwords 2025: AI Agents Lead Digital Revolution as Fast Follow Strategy Dominates

The latest analysis of business buzzwords reveals AI agents as 2025’s fastest-growing term, while fast follow strategy leads with 423.3 million mentions. Discover how these trends are reshaping e-commerce and digital business landscapes.

DataFeedWatch by Cart.com Revolutionizes Feed Management with Native AI Integration

DataFeedWatch by Cart.com revolutionizes feed management by becoming the first solution to integrate native AI, optimizing e-commerce advertising campaigns.

Live from Shopware: The future of RFPs and Synchronicity with Phillip Jackson

In this episode of Talk Commerce, I had the pleasure of speaking with Phillip Jackson from Future Commerce. We delved into the often-overlooked, but critically important world of Request for Proposals (RFPs) within the ecommerce landscape. Phillip and his team at Future Commerce have released a new report called “The Honest Truth,” and it tackles the unspoken realities of the RFP process – a topic that’s often shrouded in a bit of a charade, as Phillip pointed out.

The RFP Charade: A Look Behind the Curtain

Phillip and I agree that the RFP process can feel like a bit of a game. It’s often the case that merchants and buyers already have a good idea of who they want to work with. This isn’t always about cutting corners, but rather about streamlining the process. I’ve seen this firsthand over my many years in the ecommerce space, often finding that RFPs serve more as a formality than a true comparison of vendors.

I think it’s a really crucial point that Phillip highlights in the report. It challenges the traditional view of the RFP process and invites us to consider how it could be improved. It is a great reminder for agencies to build strong relationships and demonstrate their value in more meaningful ways.

RFPs and the Rise of AI

One of the most fascinating takeaways from our conversation was the increasing role of AI in RFP processes. Phillip mentioned that agencies are already leveraging AI to generate proposals and that even the buyers are using AI to manage the entire process. It is truly the beginning of a shift, as Phillip noted that the two systems aren’t really talking to each other yet.

This is a trend that I’m watching closely and something I believe will continue to evolve. It made me ponder how the future of agency work could look in a world where AI increasingly automates RFPs. We’re moving towards a future where business needs can be directly translated into solutions, which could lead to greater efficiency and connection. I’m curious to see what that will ultimately mean for both agencies and the companies looking to hire them.

The Future of RFPs & Agency Relationships

The question of who you know versus what you know is definitely a factor in RFP processes. However, Phillip’s report indicates that trust is a major factor in this process. I was really struck by how the data suggested that everyone is a little unsure who they can trust in an RFP.

This resonated with me because I’ve always emphasized the importance of building relationships. I believe that building genuine connections with clients and partners is essential for long-term success. It’s not just about landing a project, it’s about having a long-lasting partnership that benefits everyone involved.

Final Thoughts: Navigating the Changing Landscape

This discussion with Phillip Jackson about the honest truths of RFPs within ecommerce provided a unique perspective on an often-overlooked topic. It’s clear that AI is transforming the way agencies and companies interact, potentially changing the very nature of the RFP process.

I encourage you to listen to the full podcast episode and to explore Future Commerce’s report for a deeper dive into these insights. The world of ecommerce is in constant flux, and it’s vital to stay informed about trends that are shaping the landscape.

I hope you found this blog post informative and helpful! If you have any questions or insights about RFPs or the changing ecommerce environment, I encourage you to join the conversation in the comments section below.

And don’t forget to subscribe to the Talk Commerce podcast to stay up-to-date on the latest ecommerce insights!

Decoding the AI Revolution: Retail Transformation with Arv Natarajan

Brent Peterson is joined by a special guest, Arv Natarajan, Director of Product at GroupBy Inc. Together. They delve into the exciting world of AI and its transformative impact on the retail industry. Brent and Arv kick off the conversation by discussing how retailers utilize AI to drive their sales. Arv, leveraging his expertise at GroupBy – a company renowned for powering some of the most successful eCommerce websites – explains the AI-driven mechanisms that help businesses thrive in a competitive retail landscape.

The conversation then shifts to comparing next-generation product discovery technologies and legacy solutions. Arv shares insights on the cutting-edge enhancements that GroupBy has introduced to their Product Discovery Platform in March 2023 and how these developments are redefining eCommerce search. In the final segment, Brent and Arv explore the future of personalized search and recommendations in the eCommerce industry.

They discuss the potential of AI to tailor online shopping experiences and how this could revolutionize customer engagement and conversion rates. Listeners will better understand AI’s role in reshaping retail, product discovery technologies’ evolution, and the future for personalized eCommerce experiences.

Notable Quotes

‘Aave Natarajan’, ’00:08:43′, “Over $300 billion online is lost each year from a bad search experience. That’s a huge number and clearly it’s a problem that needs to be solved.”

‘Aave Natarajan’, ’00:09:32′, “If you could combine both of those experiences and make that online shopping experience more as if you are in a store, not only is it compelling and helpful to the user, I think it would also obviously help the retailer by providing better cross-sell opportunities or upsell opportunities as well.”

Brent W. Peterson 00:23:49, “And then I see a lot of e-commerce stores maybe saying we will keep this internal, we’re not going to share it with anybody, but this will help your buying experience right? Just like you get a personal shopper for you that’s going to go to your local store, your local department store and buy stuff for you. This is an opportunity for trusted brands to have trusted personal shoppers that are bots, right?”

Aave Natarajan, 00:28:59, “Don’t sleep on this technology. It is right here, right now. It’s available to use. It is cutting edge. It will provide more relevant results with less effort and less cost to run, and it will be optimized for your specific objectives. This technology you should be taking advantage of it.”

When to find it in the Podcast

Challenges in Product Discovery [00:08:09]
Aave Natarajan discusses the challenges retailers face with product discovery, including the problem of customers not being able to find the products they are looking for quickly.

AI-powered online shopping experience [00:09:32]
Discussion on how AI can enhance the online shopping experience to mimic the assistance provided by a store associate.

Tailored recommendations based on AI [00:10:29]
Exploring the potential of AI to provide tailored recommendations for specific needs, such as building a garden shed or planning a family dinner.

Advancements in AI technology for e-commerce [00:12:04]
Highlighting the advancements in AI technology for e-commerce, including the use of Google’s search platform and the potential for better product discovery and customer experiences.

[00:17:33]
The Impact of AI-generated Content on Search Results This topic discusses the potential impact of AI-generated content on search results and the concern of penalization by search engines like Google.

[00:19:31]
Differentiating Content and Results in Retail This topic explores the difference between content and product results in retail, emphasizing the importance of personalized and unique content to avoid being generic. T

[00:20:54]
The Future of Personalized E-commerce Experiences This topic delves into the future of personalized searching and shopping experiences, including the role of social media, data usage, and the potential for chatbots to provide tailored recommendations.

Democratizing AI Technology [00:26:02]
Discussion on how democratizing AI technology can level the playing field for smaller brands in providing compelling shopping experiences.

GroupBy’s Unique Offerings [00:26:18]
Exploration of GroupBy’s unique offerings in omnichannel e-commerce search and product discovery and its potential impact on the retail industry.

Advantages of GroupBy’s Platform [00:27:06]
Explanation of how GroupBy’s platform enables retailers to create extraordinary digital experiences, optimize revenue, and benefit from flexible and modular technology integrations.

Help with some tweets!

What challenges do you think retailers face when it comes to providing a seamless product discovery experience for customers? Share your insights!

Get in touch

https://www.groupbyinc.com/news/news-articles/groupby-delivers-next-gen-ecommerce-search.

Arv’s LinkedIn, https://www.linkedin.com/in/arvnatarajan/?originalSubdomain=ca

GroupBy’s LinkedIn, https://www.linkedin.com/company/groupby-inc/

Shopware AI Copilot: Unpacking the Power of 8 New AI Features

Shopware brings to the table eight groundbreaking AI features, designed to empower merchants and provide an enhanced shopping experience. These features are all set to transform content management, export functions, customer classification, image metadata, product reviews, personalized messaging, and product properties, as well as translations.

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