Consumer Research
Posts tagged with Consumer Research.
One in Three Gen Z Adults Identify as Religious, the Highest of Any Generation
The Harris Poll's Gen Z & Religion Report surveyed 2,136 US adults. One in three Gen Z adults identify as religious, the highest share of any gene...
Healthcare Employers Cool on AI Skills as 70% of Gen Z Workers Look to Leave
The Harris Poll's 2026 Healthcare Workforce Barometer surveyed 1,514 healthcare employees and 304 employers. The share of employers calling AI skills...
Old Navy Climbs 38 Spots in Pion's Gen Z Brand Ranking as Walmart Passes Nike
Pion's PION100 U.S. report asked more than 2,000 Americans aged 16 to 24 how they feel about over 1,000 brands. Walmart took the top spot from Nike, N...
Seven Percent of Fashion Shoppers Would Let an AI Assistant Buy Without Their Approval
ACI Worldwide and YouGov surveyed 3,328 adults in the US and UK about AI and fashion shopping. Price drop alerts and price comparisons top the list of...
Higher Prices Drive a $737 Holiday Budget as Shoppers Turn to AI for Deals
Accenture's 20th Annual Holiday Shopping Survey of 4,048 US consumers puts the average gift budget at $737, up close to 12% from last year. More than...
Half of Women With Postpartum Mental Health Challenges Report Little or No Support
The Harris Poll's fourth annual State of Maternal Health in America surveyed 4,154 US adults. Most women who struggled with postpartum mental health s...
In-Car Payments Are Gaining While Built-In Navigation Loses Ground
The Harris Poll's 2026 AutoTECHCAST study tracked 40 emerging vehicle technologies across 10,000 consumers. In-car payment systems and smart home inte...