Etail Boston
Posts tagged with Etail Boston.
Same Candy in the Box No Matter Where You Buy with Laura Smith of Sweetwater
Live from eTail Boston, Sweetwater's Laura Smith on why the warehouse never learns which channel an order came from, and why Amazon is an opportunity...
AI as a Teammate Not a Party Trick with John Riewerts of Acoustic
Live from eTail Boston, Acoustic's John Riewerts breaks marketing down to four pillars and explains why a marketing AI that only answers questions is...
Jamloop’s 70-30 Blueprint Puts Streaming TV at the Center of the Media Plan
Live from eTail Boston, Jamloop founder and CEO Leif Welch explains why brands pouring budget into search and social need connected TV to create the d...
Money Maxing with Jeff Wender of Minty
Jeff Wender, CRO of Minty, on money maxing, the 95% of shoppers who leave without buying, and the 78% who say they will use AI this holiday season.
Personalization Before the First Click with Sidd Motwani of Malachyte
Sidd Motwani, co-founder and CEO of Malachyte, on user vectors, personalizing before the first click, and bringing Spotify grade recommendation infras...
Kate Farms Ran 800 Variations to Get One Flavor Right with Catherine Hayden
Catherine Hayden, CMO of Kate Farms, on the 800-variation flavor, the Here for the Champions campaign, and where AI is allowed to touch the work.
Navigating the Future of Retail: Inside eTail Boston with Kristin Schoenstein
Explore the world of eTail Boston with Kristin Schoenstein as she reveals insider tips, event highlights, and the unique community that makes this ret...
eTail Expands U.S. Production Team, Propelling Next Phase of Growth
Worldwide Business Research (WBR) has expanded its U.S. production team for eTail, promoting Kristin Schoenstein to eTail Chief of Staff and Elizabeth...