marketing Archives

Traveling with Cats with Emily Miethner

April 14, 2023January 17, 2023 Brent W. Peterson

Have you seen pets on planes? Are you creating connections between your customers? Today we interview Emily Miethner, who is the founder of Travel with Cats.

Emily has built a brand around traveling with cats and a community around cat travel. Emily talks about the ladder of engagement. It doesn’t stop at the sale. She cares about her customers and constantly improves her products to meet her customer’s needs. She started a Travel Cat Summit focused on cat topics, including how to grow your cat’s Instagram account.

Live streaming your CPG with Lynn Power

April 14, 2023December 29, 2022 Brent W. Peterson

Is the future of consumer packaged goods live streaming? Lynn Power talks about her brand Masami and how she has gone from start-up to success. Make sure your idea is scalable, and you can see your vision through. Lynn helps us see how CPG is changing and what new brands can and should do in our post-pandemic economy. Think through your brand, your content strategy, and your budget.

https://www.lovemasami.com/

https://www.linkedin.com/in/lynn-power-02b8904/

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The Risk of Ad Platform Restrictions: What You Need To Know with Rohaan Khan

April 14, 2023December 27, 2022 Brent W. Peterson

Every day legitimate businesses get restricted on various ad platforms, sometimes for no specific reason. You find yourself waiting weeks and weeks for support to respond. Everyone knows that the support times are notoriously slow, especially in summer when reps are on vacation. You are at the mercy of that platform for those few weeks, and all your ads are stopped. All your traffic has stopped. Rohaan Khan explains how going with an agency can defer that risk, keep your ads live, and produce revenue.

Changing the Face of the Marketing Industry with Kelli Williams

April 14, 2023December 13, 2022 Brent W. Peterson

Are you a fearless leader? Do you shy away from hard conversations or dive headlong into them? We interview Kelli Williams, who recently took on the Interim CEO role at The BrandLab in Minneapolis. She is changing the face of marketing one person at a time.

Some of the work they do at Brand Labs is what they call fearless work, and it’s all about having fearless conversations. It’s about having conversations that you just started by saying,

“You know what, I have some blind spots. I have some areas of opportunity to learn more to bring additional diverse thinking and to understand areas of bias or areas that I may not be comfortable with so that I can, as a business leader, create opportunities to have conversations and to create safe environments for all people on my team.”

10 Reasons why Brand Collaborations Fail.

December 8, 2022 Andy Heddle

Some brand x brand collaborations make perfect sense. But for everyone that takes off, it seems like there’s another that falls flat. Why is that? Some would say it’s because the brands are mismatched, but we think there might be something more to it. Join us as we take a closer look at why brand collaborations fail – and how you can avoid them.

How Offering Donations Instead of Discounts Can Increase Your Conversion Rate

December 1, 2022 Brent W. Peterson

Have you ever considered offering donations instead of discounts to increase your conversion rate?

DTC Influencer Marketing in 6 steps with Yash Chavan

April 14, 2023November 27, 2022 Brent W. Peterson

Influencer marketing is the next big thing. It’s already here. Most of the DTC world needs to catch up to the right ways of executing. If you don’t have big names talking about you, loving you, and recommending you, don’t miss out on millions of dollars of revenue that could be yours. Imagine letting that much money go down the drain because there isn’t a simple enough way for you to capture it. Yash Chavan with GetSaral.com walks us through six steps that any DTC brand can take to start influencer marketing. As a side note, we did lose audio at the end, but Yash got all six steps in. Yash is a young entrepreneur with a lot of passion for the industry and has built a fantastic SaaS Platform for Influencer marketing. Yash is Located in Mumbi, India.

Changing the Buying Experience Through AR technology with Gaurav Baid

April 14, 2023November 26, 2022 Brent W. Peterson

The use of AR technology brings spatial depth to the onscreen buying/browsing experience – delivering life-like photorealism, mobile responsiveness, interactivity, and personalization – key influences re-shaping the digital commerce industry today. Gaurav has set out to deliver meaningful & delightful enhancements to visual experiences by deploying 3D Computer Vision and AI technological advancements of Avataar’s proprietary platform. He believes that the way in which end consumers are discovering products today, will undergo a massive transformation with software and hardware evolution in the current decade and wishes for Avataar to play a major role in this.

Find The Perfect Item In An Instant. Visual Product Discovery Made Easy. With Gina Yuter

April 14, 2023November 24, 2022 Brent W. Peterson

No two shoppers view a website the same way. So why are searches always happening the same way? Put some text in, and hopefully, you get the right results. We interview Gina Yuter with Syte.

Syte’s product discovery platform empowers your shoppers to instantly find fashion, jewelry, and home decor items they’ll adore with inspiring visual search journeys that drive conversion and build long-term value.

5 Ways PIM Impacts Your Business

November 28, 2022November 11, 2022 Brent W. Peterson

PIM stands for “product information management” and refers to the processes, systems, and software used to store, access, update, and analyze data related to your products.