In today’s digital landscape, video has emerged as a game-changer for businesses looking to engage their audience and boost their online presence. To delve deeper into the world of video marketing, I had the pleasure of interviewing Jeremy Toeman, a seasoned expert with an impressive track record in the media and tech conversion space.
Throughout our conversation, Jeremy shared invaluable insights and practical tips that can help businesses of all sizes leverage the power of video content. Let’s dive in and explore the key takeaways from our discussion.
The Importance of Video in Today’s Marketing Landscape
Jeremy emphasized the significance of video in reaching and engaging audiences in the current digital era. He highlighted some eye-opening statistics:
“YouTube has 500 hours of content uploaded per minute. TikTok users spend an average of 95 minutes per day inside a TikTok.”
These numbers underscore the immense potential of video content in capturing the attention of your target audience. However, Jeremy also pointed out a surprising fact:
“70% of US businesses today have zero capacity for making more than one video a year.”
This revelation highlights the untapped opportunities for businesses to stand out and connect with their audience through video marketing.
Overcoming the Challenges of Video Creation
One of the primary roadblocks businesses face when it comes to video creation is the perceived complexity and cost associated with the process. Jeremy acknowledged this challenge and shared his own experience:
“I quickly realized two things is that one, this is a brilliant product and two, I will never be good at it. You know, and the analogy I make, it’s like me trying to learn how to pilot a helicopter just to go get milk at the corner store.”
However, Jeremy emphasized that with the right tools and approach, video creation doesn’t have to be an overwhelming task. He encouraged businesses to embrace the concept of “good enough” videos, focusing on authenticity and relevance rather than striving for Hollywood-level production quality.
Leveraging Video for SEO and Sales
When it comes to leveraging video for SEO and sales, Jeremy shared a valuable insight:
“Google gives approximately a 50% SEO bump to any homepage with a video on it.”
This underscores the importance of incorporating video content on your website, especially on your homepage, to improve your search engine rankings and attract more organic traffic.
Additionally, Jeremy advised businesses to pay attention to the platforms where their target audience is most active. Whether it’s TikTok, YouTube, or other social media channels, tailoring your video content to the specific platform’s format and audience preferences is crucial for maximizing engagement and conversions.
Embracing the Power of AI in Video Creation
As we discussed the role of AI in video creation, Jeremy emphasized the importance of human oversight and editing:
“We are at the stage of AI where human in the loop is a requirement. And if you’re representing a brand, you wanna do that one over on everything that’s going out there, because we’re already seeing a lot of pushback on how AI is being used and frankly misused.”
While AI can significantly streamline the video creation process, it’s essential to review and refine the generated content to ensure it aligns with your brand’s message and values.
Final Thoughts and Actionable Advice
As we concluded our conversation, Jeremy left us with some actionable advice for businesses looking to embrace video marketing in the coming year:
“If you haven’t started in 2023, fine. Start in 2024. There’s way too many methods of creating video from your existing content to not be trying. The results are phenomenal.”
He encouraged businesses to start small, experiment with different video formats and platforms, and most importantly, to not be afraid of imperfection. The key is to get started and continuously refine your approach based on the insights and feedback you receive.
If you’re ready to unlock the potential of video marketing for your brand, head over to meetAugie.comand explore the AI-powered video creation tools offered by Jeremy’s company. For Airbnb hosts, be sure to check out videomylisting.com for a one-click solution to create promotional videos for your listings.
Remember, the power of video is within your reach. Embrace it, experiment with it, and watch your brand’s online presence soar to new heights.
To dive deeper into the world of video marketing and hear more of Jeremy’s valuable insights, be sure to listen to the full podcast episode on Talk Commerce.
