Adobe Commerce, formerly known as Magento Commerce, has recently released a new feature called Audience Activation. This new feature is designed to help merchants improve their advertising and marketing efforts by providing a more targeted approach to reaching their audience. In this article, we will explore what Audience Activation is, how it works, and the benefits it offers to businesses.
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What is Audience Activation?
Audience Activation is a feature of Adobe Commerce that allows merchants to create custom audiences and target them with personalized advertising campaigns. This feature is designed to help merchants reach their audience more effectively and efficiently, which can lead to higher conversion rates and increased revenue.
How does Audience Activation work?
Audience Activation allows merchants to create custom audiences based on specific attributes or behaviors. Merchants can create an audience based on a variety of factors, such as:
- Purchase history
- Cart abandonment
- Browsing behavior
- Customer lifetime value
- Geographic location
Once an audience has been created, merchants can target them with personalized advertising campaigns across various channels, including social media, email marketing, and display advertising. Merchants can also use Audience Activation to create lookalike audiences, new audiences with similar characteristics to their existing customers.
What are the benefits of Audience Activation?
There are several benefits to using Audience Activation in Adobe Commerce. These include:
- Improved targeting: Audience Activation allows merchants to create custom audiences based on specific attributes or behaviors, which allows for more targeted and effective advertising campaigns.
- Increased conversion rates: By targeting specific audiences with personalized campaigns, merchants can increase their conversion rates and generate more revenue.
- Better ROI: With more targeted campaigns, merchants can maximize their return on investment and achieve a higher ROI.
- Increased customer loyalty: By using Audience Activation to create personalized campaigns, merchants can build stronger customer relationships and increase customer loyalty.
- Competitive advantage: With Audience Activation, merchants can stay ahead of their competition by using the latest marketing technology to improve their advertising and marketing efforts.
Takeaways
Audience Activation is a powerful new feature in Adobe Commerce that significantly benefits businesses looking to improve their advertising and marketing efforts.
By allowing merchants to create custom audiences and target them with personalized campaigns, Audience Activation can help businesses increase their conversion rates, generate more revenue, and build stronger customer relationships.
As a result, Audience Activation is a valuable tool for any business looking to stay ahead of its competition and improve its marketing efforts.
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