A Better B2B experience on BigCommerce with Alec Berkley

Offering Donations Instead of Discount Codes Increases Conversion Rates with Andrew Forman

Offering a discount isn’t always the best idea when enticing people to buy. Andrew walks us through how offering donations and giving to charity instead of discount codes increases your conversion rate. We discuss why discounts are problematic for the long-term profitability of a business and how brands are embracing the move towards social good.

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