In the podcast “Maximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe Thomas,” Brent interviews Chloe, a globally recognized expert in eCommerce marketing problem-solving.
As the author of several best-selling books, a keynote speaker, advisor, and host of the award-winning podcasts eCommerce MasterPlan and Keep Optimising, Chloe shares insightful perspectives on sustainability, marketing trends, artificial intelligence (AI), and the role of AI in content creation.
Chloe passionately emphasizes the importance of small sustainable steps towards eco-friendly practices in the e-commerce ecosystem. Her approach suggests conducting a comprehensive supplier audit to spotlight potential areas for improvement. Besides, she underlines the need for businesses to communicate transparently with customers about their sustainability efforts.
Regarding the evolving dynamics of marketing in 2023, Chloe urges businesses to harness a deep understanding of their customers’ emotional connections to their brands. Further, she talks about the imperative of staying abreast of changes in platforms like Google Ads, which could potentially impact profitability and sales if overlooked. Concerning AI in content creation, Chloe articulates a vision where AI plays a supportive role rather than replacing human teams.
While AI can generate base content, it’s crucial to interweave brand identity and align messages with customer expectations using a human touch. Currently, Chloe is focusing on growing her podcasts, finding new partners and sponsors, and planning new initiatives for 2023 to help her audience and sponsors more effectively. She also contributes to in-person and virtual events in the eCommerce space as a speaker and chairperson.
Chloe guides eCommerce business owners and marketers on business growth strategies. As a speaker, she frequently participates in premier online marketing events. As a writer, Chloe contributes regularly to the eCommerce and retail press, writes white papers, and has authored five books on eCommerce.
Chloe offers assistance in a variety of areas, including guest-speaking on podcasts or virtual summits, providing expert quotes, guesting on her podcasts, or becoming a board-level advisor for your company. Away from her professional pursuits, Chloe has a flair for locating interesting TV shows on Amazon Prime, relishes pancakes and Lubeck marzipan, and enjoys reading works by authors such as Irvine Welsh, Susan Cain, and Chuck Palanuik.
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